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- Tasks: Manage and optimise paid media campaigns across popular platforms like Meta, TikTok, and YouTube.
- Company: Join a dynamic team working with exciting beauty and lifestyle brands.
- Benefits: Flexible freelance or part-time contract with creative collaboration.
- Why this job: Make an impact in the fast-paced world of digital media and innovation.
- Qualifications: Experience in managing paid social campaigns, especially in fashion or beauty.
- Other info: Perfect for those passionate about digital trends and eager to learn.
Digital Paid Media Specialist
Hours: 15 hours per week
Permanent/Fixed Term: Freelance or Part Time Fixed Term
Location: Cheltenham
Key Objectives
We are looking for an experienced Digital Paid Media Specialist to deliver and optimise paid campaigns across SLG’s portfolio of beauty and lifestyle brands; including Colab Dry Shampoo and Johnny’s Chop Shop. This hands-on role spans multiple platforms and markets, with a focus on performance, innovation, and turning data into actionable insights. You will work closely with the Marketing Managers, ensuring paid activity drives growth, engagement, and efficiency, while staying ahead of the ever-changing landscape.
Key Tasks
- Deliver and manage paid media activity across Meta, TikTok, YouTube (Google Ads) and additional platforms such as Pinterest and Snapchat, as agreed with marketing managers.
- Run test-and-learn programmes to trial new platforms, formats, and targeting strategies.
- Own campaign targeting, bidding, and audience segmentation to maximise effectiveness.
- Carry out weekly campaign optimisations to ensure efficiency and ROI.
- Report on paid media performance, working closely with marketing managers to drive follow-up actions.
- Monitor industry trends, platform changes, and algorithm updates to keep campaigns competitive.
Qualifications & Experience Requirements
- Proven experience of managing paid social and digital campaigns, ideally within fashion or beauty.
- Experience with Meta Ads Manager and TikTok Ads Manager (essential).
- Experience with Google Ads (YouTube); familiarity with Pinterest and Snapchat a plus.
- Comfortable working across multiple markets and sectors.
Key Competency Requirements
- Analytical mindset – able to translate performance data into clear, actionable insights.
- Commercially focused and results-driven – with a strong understanding of KPIs and ROI.
- Strategic and creative thinker – able to test and adopt new ideas that improve performance.
- Detail-oriented and proactive – comfortable working independently in a freelance/fixed-term role.
- Excellent communicator – with strong stakeholder management skills.
- Adaptable and resilient – able to pivot quickly in response to platform updates, new opportunities, and changing priorities.
- Organised and efficient – capable of managing multiple campaigns across different brands and markets.
- Passionate about digital innovation and paid media – with a genuine curiosity for industry developments and trends.
What We Offer
- Flexible freelance or part-time contract.
- The opportunity to work with an exciting portfolio of fast-growing beauty and lifestyle brands.
- A collaborative, creative environment where paid media plays a key role in brand growth.
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Digital Media Specialist employer: SLG Brands
Contact Detail:
SLG Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and lifestyle sectors on LinkedIn or at industry events. We can’t stress enough how personal connections can lead to job opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Include metrics and results to demonstrate your impact. This will help us see your potential and how you can drive growth for our brands.
✨Tip Number 3
Stay ahead of the game! Keep up with the latest trends in digital media, especially in beauty and lifestyle. Share your insights during interviews to show us you’re passionate and knowledgeable about the industry.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team and working with our exciting brands.
We think you need these skills to ace Digital Media Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Media Specialist role. Highlight your experience with paid media campaigns, especially in beauty or lifestyle sectors, and show us how you can bring value to our brands.
Show Off Your Skills: Don’t just list your skills; demonstrate them! Use specific examples of past campaigns you've managed, particularly those involving Meta Ads Manager and TikTok Ads Manager. We want to see how you’ve turned data into actionable insights.
Be Creative and Strategic: We love innovative thinkers! Share any unique strategies or creative ideas you've implemented in previous roles. This is your chance to show us how you can think outside the box and drive results.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at SLG Brands
✨Know Your Platforms
Make sure you’re well-versed in the platforms mentioned in the job description, especially Meta Ads Manager and TikTok Ads Manager. Familiarise yourself with their features and recent updates, as this will show your potential employer that you're proactive and up-to-date with industry trends.
✨Showcase Your Analytical Skills
Prepare to discuss how you've turned data into actionable insights in past roles. Bring examples of campaigns where your analytical mindset led to improved performance or ROI. This will demonstrate your ability to think strategically and creatively, which is crucial for this role.
✨Be Ready to Discuss Trends
Stay informed about the latest trends in digital media, especially within the beauty and lifestyle sectors. Be prepared to share your thoughts on how these trends could impact paid media strategies. This shows your genuine curiosity and passion for digital innovation.
✨Prepare Questions for Them
Think of insightful questions to ask during the interview. This could be about their current campaigns, how they measure success, or what challenges they face in the ever-changing digital landscape. It shows that you’re engaged and interested in contributing to their goals.