Paid Freelancer | Folkestone, Kent | Full-Time | Casual/Project-based

About the Company

Sleeping Giant Media is a B Corp‑certified digital marketing agency based on the top floor of The Civic Centre, Castle Hill Avenue. We help businesses grow across Europe through smart strategy, creative thinking and a genuine partnership.

About the Role

Title: Paid Specialist Freelance

Department: Client Delivery – Paid Team

Contract Type: Freelance/Casual/Project‑based

Pay: Competitive per project/day

Other: B Corp certified and Real Living Wage employer

Key Responsibilities

• Managing and optimising client campaigns across Google, Meta, Microsoft and LinkedIn.
• Conducting keyword and audience research to identify growth opportunities.
• Writing and testing ad copy, and optimising landing pages.
• Monitoring performance and delivering insights with recommendations.
• Running A/B tests and contributing to campaign strategy.
• Staying ahead of digital trends and platform updates.
• Collaborating with internal teams to align paid activity with overall marketing goals.

Required Experience & Skills

• 2+ years of hands‑on experience managing PPC campaigns for a wide variety of businesses.
• Proven experience managing PPC campaigns with a strong track record of meeting or exceeding KPIs.
• Deep understanding of Google Ads, Microsoft Ads, Meta Ads, and other PPC platforms.
• Experience with programmatic platforms and/or Search Ads 360 / Stackadapt or similar.
• Proficiency in keyword and audience research using tools such as Google Keyword Planner, Ahrefs, or similar.
• Google Ads and Google Analytics certification.
• Strong analytical skills to interpret data and translate insights into clear, actionable strategies.
• Excellent organisation and time‑management skills, with the ability to balance multiple priorities effectively.
• Collaborative mindset – confident working with cross‑functional teams, yet equally comfortable operating independently.
• Exceptional communication skills, capable of explaining complex concepts clearly to clients and colleagues.
• A proactive, solution‑oriented approach to challenges and continuous improvement.

Desired Experience

• Agency experience and familiarity with agency‑side operations.
• Evidenced passion for working in the digital marketing industry.
• Informal or formal qualifications preferred, but not necessary.

Employment & Legal Information

Right to Work: Applicants must have the right to work in the UK; we are unable to provide visa sponsorship.

No Recruitment Agencies: We do not accept applications from recruitment agencies.

Contract Type: Freelance/Casual/Project‑based.

Closing Date: Thursday 4th December 2025

Equal Opportunity Employer

Sleeping Giant Media is committed to creating an inclusive and accessible recruitment process. We welcome applications from people of all backgrounds, including those from under‑represented groups, people with disabilities, and any faith or belief. We do not ask about criminal convictions during the recruitment process and will not request any payment for the application.

Application Process

We will contact candidates via email—never WhatsApp. If you need reasonable adjustments or support during the recruitment process, contact us at jobs@sleepinggiantmedia.co.uk.

Company Culture

Our culture is built on the values of Communicator, Accountable, Positive, Effective, and Self‑Aware. We celebrate wins together, support each other and encourage continuous improvement. Our teams are diverse, inclusive and driven by a genuine desire to learn and grow.

Innovation & AI

We embrace AI as a tool to enhance our work, not replace it. We encourage curiosity and experimentation to deliver smarter, more effective results for our clients.