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- Tasks: Manage and optimise paid campaigns across major platforms like Google and Meta.
- Company: Join a multi-award-winning digital marketing agency committed to making digital better.
- Benefits: Competitive pay, flexible working, and a supportive, inclusive culture.
- Why this job: Be part of a mission-driven team that values creativity and innovation.
- Qualifications: 2+ years managing PPC campaigns with strong analytical skills.
- Other info: Embrace a dynamic environment where your voice matters and growth is encouraged.
Location: Top Floor, The Civic Centre, Castle Hill Avenue.
We’re Sleeping Giant Media, a multi‑award‑winning digital marketing agency on a mission to make digital better. From Folkestone to Europe, we help businesses grow through smart strategy, creative thinking and genuine partnership. We’re looking for Paid Freelancers to join our growing team. As a certified B Corporation, we’re proud to be part of a global community of businesses committed to balancing profit with purpose. Our workplace is grounded in equity, transparency and impact, where doing good and doing great go hand in hand. We believe in flexible working, diverse voices, and giving people the space to thrive. If you’re someone who loves learning, tackling new challenges, and being part of something meaningful, we think you’ll fit right in.
About The Role
- ROLE: Paid Specialist Freelance
- DEPARTMENT: Client Delivery - Paid Team
- RIGHT TO WORK: Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.
- DURATION: Freelance/Casual/Project‑based.
- PACKAGE: Competitive pay per project/day. We’re proud to be B‑Corp certified and a Real Living Wage employer.
The Role
We’re looking for experienced Paid Search and Paid Social freelancers to support our client campaigns across multiple platforms. You’ll work closely with our internal Paid Media team to deliver smart, effective paid strategies that drive results.
Key Responsibilities
- Managing and optimising client campaigns across Google, Meta, Microsoft and LinkedIn.
- Conducting keyword and audience research to identify growth opportunities.
- Writing and testing ad copy, and optimising landing pages.
- Monitoring performance and delivering insights with recommendations.
- Running A/B tests and contributing to campaign strategy.
- Staying ahead of digital trends and platform updates.
- Collaborating with internal teams to align paid activity with overall marketing goals.
The Person
A curious, results‑driven person with great attention to detail and a passion for delivering the best. You combine analytical thinking with creative problem‑solving to make paid campaigns perform at their best. You’re proactive, collaborative, and love turning insight into action.
- Proven experience managing PPC campaigns with a strong track record of meeting or exceeding KPIs.
- Deep understanding of Google Ads, Microsoft Ads, Meta Ads, and other PPC platforms.
- Experience with programmatic platforms and/or Search Ads 360/Stackadapt or similar.
- Proficiency in keyword and audience research, using tools like Google Keyword Planner, Ahrefs, or similar an advantage.
- Google Ads and Google Analytics certification.
- Strong analytical skills, with the ability to interpret data and translate insights into clear, actionable strategies.
- Excellent organisation and time‑management skills, with the ability to balance multiple priorities effectively.
- A collaborative mindset — confident working with cross‑functional teams, yet equally comfortable operating independently.
- Exceptional communication skills, capable of explaining complex concepts clearly to clients and colleagues.
- A proactive, solution‑oriented approach to challenges and continuous improvement.
Requirements
- 2+ years of hands‑on experience managing PPC campaigns for a wide variety of businesses.
- Experience working in both Paid Search and Paid Social is ideal.
- Strong analytical skills to interpret data and optimise campaign performance.
- Freelance, independent contractor status with the ability to work remotely.
Desired Criteria
- Agency experience and familiarity with agency‑side operations.
- Evidenced passion for working in the digital marketing industry essential.
- Informal or formal qualifications preferred, but not necessary.
AI & Innovation
We’re committed to embracing innovation and evolving with the digital landscape and that includes the smart use of AI. We see AI as a tool to enhance our work, not replace it. Whether it’s streamlining processes, uncovering insights, or supporting creativity, we’re always exploring how AI can help us deliver smarter, more effective results for our clients. You don’t need to be an AI expert – we encourage you to bring your curiosity, whether it’s testing a new tool or finding smarter ways to optimise campaigns.
Other Information
Please note that applicants must have the right to work in the UK, as we are unable to provide visa sponsorship. We do not ask about criminal convictions during our recruitment process. We believe in fair access to employment for everyone. We are committed to creating an inclusive and accessible recruitment process. If you need reasonable adjustments or specific support during the recruitment process, or once in the role, we’ll do everything we can to accommodate your needs. Our interview process will involve getting in touch with you over email – never WhatsApp. And we will never ask for any payment or payment information from you. If in doubt, just get in touch! If you're not sure you’re 100% qualified but are excited about the role, apply anyway. We value potential and passion just as much as experience. If you need to discuss any adjustments, get in touch at jobs@sleepinggiantmedia.co.uk.
About The Company
At Sleeping Giant Media, we look for people with curiosity, energy and a genuine desire to grow, both personally and professionally. Whether you’re just starting out or bringing years of experience, we want people who are switched on, motivated and kind. Above all, you’ll need to wear CAPES, our values that guide how we work and who we hire: Communicator, Accountable, Positive, Effective, Self‑aware. This is a place for people who want to challenge themselves, learn continuously, support their teammates and make a positive impact, in and out of the office.
Company Culture
We’ve built an environment where people can thrive both professionally and personally. We support each other, celebrate the wins and lift one another up when things get tough. Our Giants describe the team as kind, welcoming, driven and weirdly obsessed with finding joy in what we do. We’re proud of our squad‑led initiatives, like the Green Squad, IDS Squad, and NOT Squad and our people‑first approach. Everyone’s voice matters here. There’s space to speak up, to laugh and to grow. Whatever your role, you’ll be encouraged to bring your whole self to work, do things the right way, and keep getting better – like a true Giant.
Closing Date Thursday 4th December 2025
Contract Type fulltime
Salary Based on Experience
Paid Freelancer | Casual/Project-based in Folkestone employer: Sleeping Giant Media
Contact Detail:
Sleeping Giant Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Freelancer | Casual/Project-based in Folkestone
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing world, especially those who might know someone at Sleeping Giant Media. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of past campaigns, bring them to the table during interviews. It’s all about proving you can deliver results and fit into their creative culture.
✨Tip Number 3
Stay updated on trends! Make sure you’re clued up on the latest in paid search and social media strategies. Mentioning recent changes or innovations during your chats will show you’re passionate and proactive.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Sleeping Giant Media family.
We think you need these skills to ace Paid Freelancer | Casual/Project-based in Folkestone
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for digital marketing shine through! We love seeing candidates who are genuinely excited about the industry and eager to tackle new challenges.
Tailor Your Application: Make sure to customise your application to highlight your relevant experience with PPC campaigns. We want to see how your skills align with what we're looking for, so don’t be shy about showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make it easy for us to see your qualifications and how you can contribute to our team without wading through unnecessary fluff.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, we love keeping things simple and direct.
How to prepare for a job interview at Sleeping Giant Media
✨Know Your Stuff
Before the interview, make sure you brush up on your knowledge of PPC campaigns and the platforms mentioned in the job description. Familiarise yourself with Google Ads, Meta Ads, and Microsoft Ads, and be ready to discuss your past experiences managing campaigns. This will show that you're not just a good fit but also genuinely interested in the role.
✨Show Your Analytical Side
Since the role requires strong analytical skills, prepare to discuss specific examples where you've used data to optimise campaign performance. Bring along any insights or results from previous projects that highlight your ability to interpret data and turn it into actionable strategies. This will demonstrate your capability and confidence in handling the responsibilities of the position.
✨Be Ready to Collaborate
Sleeping Giant Media values collaboration, so think of examples where you've worked effectively within a team. Be prepared to discuss how you align paid activities with overall marketing goals and how you communicate complex concepts clearly to both clients and colleagues. This will showcase your teamwork skills and your understanding of the bigger picture.
✨Embrace Curiosity and Innovation
The company is keen on innovation and the smart use of AI, so come prepared to share your thoughts on how you can leverage new tools and technologies in your work. Whether it's a recent trend you've noticed or a tool you've experimented with, showing your curiosity and willingness to learn will resonate well with the interviewers.