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- Tasks: Lead data strategies and analytics to drive client success in a dynamic digital marketing environment.
- Company: Join an award-winning B Corp agency committed to sustainability and inclusivity.
- Benefits: Enjoy a competitive salary, flexible working options, and a supportive team culture.
- Why this job: Make a real impact by transforming data into actionable insights for diverse clients.
- Qualifications: Strong analytics experience and proficiency in GA4, GTM, and SQL required.
- Other info: Embrace a collaborative culture that values curiosity, growth, and authenticity.
The predicted salary is between 50000 - 50000 £ per year.
Location: Top Floor, The Civic Centre, Castle Hill Avenue.
We’re Sleeping Giant Media, an award-winning digital marketing agency on a mission to awaken potential in our clients, team and community. As a B Corp and Real Living Wage employer, we balance profit with purpose. From Folkestone to Europe, we help brands grow through smart strategy, creativity and data-driven marketing, all while championing sustainability, inclusivity and continuous learning.
About The Role
- DEPARTMENT: Client Delivery - Data Team
- RIGHT TO WORK: Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.
- NO RECRUITMENT AGENCIES: Please note that we are not seeking assistance from recruitment agencies for this role.
- LOCATION & FLEXIBILITY: Hybrid/Remote. We’re open to discussing arrangements that work best for you.
- DURATION: Permanent, Full Time. Working Monday to Friday 9am-5:30pm (37.5 hours weekly).
- PACKAGE: Up to £50,000 DOE + Benefits
We’re proud to be B Corp certified and a Real Living Wage employer. We publish salaries in all job ads to ensure transparency and fairness for every candidate.
THE ROLE
We’re looking for a proactive and insight-driven Data Lead to shape, refine and elevate our data offering. Working closely with the Director of Data & Performance, you’ll lead the design and delivery of measurement strategies, tracking, reporting and analytics solutions across a portfolio of clients. This is a hands-on role that blends strategic thinking, technical delivery and client partnership, helping turn business goals into clear measurement plans, reliable datasets and actionable insight.
Key Responsibilities
- Lead measurement planning and KPI frameworks aligned to client objectives.
- Conduct data and tracking audits, including tags, pixels, consent-aware measurement, UTMs and naming conventions.
- Implement and QA tracking across client-side and server-side setups where appropriate.
- Build and maintain dashboards and reporting solutions using Looker Studio, Google Sheets, BigQuery and Supermetrics.
- Support experimentation and CRO programmes through test design, measurement frameworks, QA, analysis and insight.
- Analyse performance data to uncover trends, opportunities and actionable recommendations.
- Develop workflows, templates and documentation to improve delivery and consistency.
- Partner with key clients, Account Managers and channel specialists to deliver excellent service.
- Support new business proposals, pitch meetings and the ongoing development of our data offering.
THE PERSON
You’re a strategic, detail-focused problem solver with a passion for data, measurement and digital marketing. You can turn complexity into clarity, thrive in a collaborative agency environment and enjoy finding smarter ways of working.
What You’ll Bring
- Strong experience in analytics, tracking and reporting in a digital marketing environment.
- Advanced knowledge of GA4, GTM, Looker Studio, Google Sheets or Excel.
- Confidence using BigQuery and SQL for analysis and reporting.
- Strong understanding of KPI frameworks, attribution, channel measurement and performance insight.
- Experience implementing tracking solutions and conducting audits.
- Excellent communication skills and the ability to explain technical concepts clearly.
- Strong organisation, attention to detail and the ability to manage priorities.
- A collaborative mindset, with the confidence to work independently and drive improvements.
- Experience with server-side measurement such as Cloud Run or Stape.io.
Nice to Have
- Experience supporting CRO or experimentation programmes using platforms such as VWO or AB Tasty.
- Knowledge of Power BI, dbt, Git or privacy-aware measurement design.
AI & INNOVATION
We believe AI won’t replace humans, but humans using AI will. You’ll help shape how we use AI to improve efficiency, innovation and data-led decision-making across the team. You don’t need to be an AI expert, just curious, open-minded and ready to experiment.
Other Information
We are passionate about fostering a workplace where everyone can be their authentic selves and feel supported to thrive. We encourage applications from people of all backgrounds, including those from underrepresented backgrounds, people with disabilities and individuals of all faiths or beliefs.
Please note that applicants must have the right to work in the UK, as we are unable to provide visa sponsorship. We do not ask about criminal convictions during our recruitment process. We believe in fair access to employment for everyone.
We are committed to creating an inclusive and accessible recruitment process. If you need reasonable adjustments or specific support during the recruitment process, or once in the role, we’ll do everything we can to accommodate your needs.
Our interview process will involve getting in touch with you over email - never WhatsApp. And we will never ask for any payment or payment information from you. If in doubt, just get in touch!
If you’re not sure you’re 100% qualified but are excited about the role, apply anyway. We value potential and passion just as much as experience.
If you need to discuss any adjustments, get in touch at jobs@sleepinggiantmedia.co.uk.
Skills Needed
About The Company
We look for people with curiosity, energy and a genuine desire to grow, both personally and professionally. Whether you’re just starting out or bringing years of experience, we want people who are switched on, motivated and kind.
Above all, you’ll need to wear CAPES, our values that guide how we work and who we hire: Communicator. Accountable. Positive. Effective. Self-Aware.
This is a place for people who want to challenge themselves, learn continuously, support their teammates and make a positive impact, in and out of the office.
Company Culture
We’ve built an environment where people can thrive both professionally and personally. We support each other, celebrate the wins and lift one another up when things get tough.
Our Giants describe the team as kind, welcoming, driven and weirdly obsessed with finding joy in what we do. Everyone’s voice matters here. There’s space to speak up, to laugh and to grow. Whatever your role, you’ll be encouraged to bring your whole self to work, do things the right way and keep getting better, like a true Giant.
Required Criteria
- Strong experience in analytics, tracking and reporting in a digital marketing environment.
- Advanced knowledge of GA4, GTM, Looker Studio, Google Sheets or Excel.
- Confidence using BigQuery and SQL for analysis and reporting.
- Strong understanding of KPI frameworks, attribution, channel measurement and performance insight.
- Experience implementing tracking solutions and conducting audits.
- Excellent communication skills and the ability to explain technical concepts clearly.
- Strong organisation, attention to detail and the ability to manage priorities.
- A collaborative mindset, with the confidence to work independently and drive improvements.
- Experience with server-side measurement such as Cloud Run or Stape.io.
Desired Criteria
- Experience supporting CRO or experimentation programmes using platforms such as VWO or AB Tasty.
- Knowledge of Power BI, dbt, Git or privacy-aware measurement design.
Closing Date
Saturday 18th April, 2026
Contract Type
Full-time
Salary
Up to £50,000.00 Yearly
Data Lead: Measurement & Analytics Leader (Hybrid/Remote) in Folkestone employer: Sleeping Giant Media
Contact Detail:
Sleeping Giant Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Lead: Measurement & Analytics Leader (Hybrid/Remote) in Folkestone
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role. Keep it concise but impactful—think of it as your personal brand statement.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Data Lead: Measurement & Analytics Leader (Hybrid/Remote) in Folkestone
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Data Lead role. Highlight your experience with analytics, tracking, and reporting, and show how your skills align with our mission at Sleeping Giant Media.
Showcase Your Passion: We love candidates who are genuinely excited about data and digital marketing. Share examples of projects or experiences that demonstrate your enthusiasm and how you've used data to drive results.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language to explain your technical skills and experiences, making it easy for us to see how you can contribute to our team.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Sleeping Giant Media
✨Know Your Data Tools
Make sure you brush up on your knowledge of GA4, GTM, Looker Studio, and BigQuery. Be ready to discuss how you've used these tools in past roles, as well as any challenges you've faced and how you overcame them.
✨Showcase Your Problem-Solving Skills
Prepare examples that highlight your strategic thinking and problem-solving abilities. Think about times when you turned complex data into actionable insights or improved a process. This will show your potential employer that you can thrive in a collaborative agency environment.
✨Communicate Clearly
Practice explaining technical concepts in simple terms. You might be asked to describe your approach to measurement frameworks or tracking audits, so being able to communicate clearly is key. Remember, they want to see how well you can partner with clients and team members.
✨Emphasise Your Collaborative Mindset
Be prepared to discuss how you work with others, especially in a hybrid or remote setting. Share experiences where you’ve successfully collaborated with account managers or channel specialists to deliver excellent service. This will demonstrate that you align with their values of teamwork and support.