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- Tasks: Lead data strategies and analytics solutions for diverse clients in a dynamic digital marketing agency.
- Company: Join Sleeping Giant Media, an award-winning B Corp focused on sustainability and inclusivity.
- Benefits: Enjoy a competitive salary, flexible working options, and a commitment to continuous learning.
- Why this job: Make a real impact by transforming data into actionable insights for exciting brands.
- Qualifications: Strong experience in digital analytics and proficiency in tools like GA4 and BigQuery.
- Other info: Inclusive recruitment process with support for all applicants; passion is valued as much as experience.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About The Company
We’re Sleeping Giant Media, an award‑winning digital marketing agency on a mission to awaken potential in our clients, team and community. As a B Corp and Real Living Wage employer, we balance profit with purpose. From Folkestone to Europe, we help brands grow through smart strategy, creativity and data‑driven marketing, all while championing sustainability, inclusivity and continuous learning.
The Role
We’re looking for a proactive and insight‑driven Data Lead to shape, refine and elevate our data offering. Working closely with the Director of Data & Performance you’ll lead the design and delivery of measurement strategies, tracking, reporting and analytics solutions across a portfolio of clients. This hands‑on role blends strategic thinking, technical delivery and client partnership, helping turn business goals into clear measurement plans, reliable datasets and actionable insight.
Key Responsibilities
- Lead measurement planning and KPI frameworks aligned to client objectives.
- Conduct data and tracking audits, including tags, pixels, consent‑aware measurement, UTMs and naming conventions.
- Implement and QA tracking across client‑side and server‑side setups where appropriate.
- Build and maintain dashboards and reporting solutions using Looker Studio, Google Sheets, BigQuery and Supermetrics.
- Support experimentation and CRO programmes through test design, measurement frameworks, QA, analysis and insight.
- Analyse performance data to uncover trends, opportunities and actionable recommendations.
- Develop workflows, templates and documentation to improve delivery and consistency.
- Partner with key clients, Account Managers and channel specialists to deliver excellent service.
- Support new business proposals, pitch meetings and the ongoing development of our data offering.
The Person
You’re a strategic, detail‑focused problem solver with a passion for data, measurement and digital marketing. You can turn complexity into clarity, thrive in a collaborative agency environment and enjoy finding smarter ways of working.
What You’ll Bring
- Strong experience in analytics, tracking and reporting in a digital marketing environment.
- Advanced knowledge of GA4, GTM, Looker Studio, Google Sheets or Excel.
- Confidence using BigQuery and SQL for analysis and reporting.
- Strong understanding of KPI frameworks, attribution, channel measurement and performance insight.
- Experience implementing tracking solutions and conducting audits.
- Excellent communication skills and the ability to explain technical concepts clearly.
- Strong organisation, attention to detail and the ability to manage priorities.
- A collaborative mindset, with the confidence to work independently and drive improvements.
- Experience with server‑side measurement such as Cloud Run or Stape.io.
Nice to Have
- Experience supporting CRO or experimentation programmes using platforms such as VWO or AB Tasty.
- Knowledge of Power BI, dbt, Git or privacy‑aware measurement design.
AI & Innovation
We believe AI won’t replace humans, but humans using AI will. You’ll help shape how we use AI to improve efficiency, innovation and data‑led decision‑making across the team. You don’t need to be an AI expert, just curious, open‑minded and ready to experiment.
Other Information
Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship. We do not ask about criminal convictions during our recruitment process. We believe in fair access to employment for everyone. We are committed to creating an inclusive and accessible recruitment process. If you need reasonable adjustments or specific support during the recruitment process, or once in the role, we’ll do everything we can to accommodate your needs. Our interview process will involve getting in touch with you over email – never WhatsApp. And we will never ask for any payment or payment information from you. If in doubt, just get in touch! If you’re not sure you’re 100% qualified but are excited about the role, apply anyway. We value potential and passion just as much as experience.
If you need to discuss any adjustments, get in touch at .
Required Criteria
- Strong experience in analytics, tracking and reporting in a digital marketing environment.
- Advanced knowledge of GA4, GTM, Looker Studio, Google Sheets or Excel.
- Confidence using BigQuery and SQL for analysis and reporting.
- Strong understanding of KPI frameworks, attribution, channel measurement and performance insight.
- Experience implementing tracking solutions and conducting audits.
- Excellent communication skills and the ability to explain technical concepts clearly.
- Strong organisation, attention to detail and the ability to manage priorities.
- A collaborative mindset, with the confidence to work independently and drive improvements.
- Experience with server‑side measurement such as Cloud Run or Stape.io.
Desired Criteria
- Experience supporting CRO or experimentation programmes using platforms such as VWO or AB Tasty.
- Knowledge of Power BI, dbt, Git or privacy‑aware measurement design.
- Informal or formal qualifications preferred, but not necessary.
Data Lead | Hybrid/Remote | Permanent in Folkestone employer: Sleeping Giant Media
Contact Detail:
Sleeping Giant Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Lead | Hybrid/Remote | Permanent in Folkestone
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially since Sleeping Giant Media is all about sustainability and inclusivity. Tailor your answers to show how you align with their goals.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience with analytics and data-driven marketing clearly and confidently. Use examples that highlight your problem-solving skills and how you've turned data into actionable insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Sleeping Giant Media.
We think you need these skills to ace Data Lead | Hybrid/Remote | Permanent in Folkestone
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Data Lead role. Highlight your experience with analytics, tracking, and reporting, and show how your skills align with our mission at Sleeping Giant Media.
Showcase Your Technical Skills: Don’t hold back on your technical prowess! Mention your advanced knowledge of GA4, GTM, and BigQuery. We want to see how you can bring your data expertise to the table and help us elevate our data offering.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language to explain your experience and achievements. Remember, we love clarity just as much as you do!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Sleeping Giant Media
✨Know Your Data Tools
Make sure you’re well-versed in the tools mentioned in the job description, like GA4, GTM, and Looker Studio. Brush up on your skills with BigQuery and SQL too, as you might be asked to demonstrate your knowledge during the interview.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled complex data challenges in the past. Be ready to explain your thought process and the impact of your solutions, as this role requires a strategic and detail-focused approach.
✨Understand Their Clients
Research Sleeping Giant Media and their client portfolio. Familiarise yourself with their mission and values, especially around sustainability and inclusivity, so you can align your answers with their ethos during the interview.
✨Prepare for Technical Questions
Expect technical questions about measurement strategies and tracking audits. Practice explaining technical concepts clearly, as communication is key in this role. You want to show that you can make complex ideas accessible to clients and team members alike.