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- Tasks: Create and manage paid media strategies across various platforms to drive client success.
- Company: Join Sleeping Giant Media, a B Corp certified digital marketing agency with a mission for positive impact.
- Benefits: Enjoy hybrid working, healthcare plans, paid training, and a fun, inclusive workplace.
- Why this job: Be part of a dynamic team that values learning, creativity, and making a difference.
- Qualifications: 5+ years in paid digital advertising with strong analytical and leadership skills.
- Other info: We celebrate diversity and support all applicants throughout the hiring process.
The predicted salary is between 32000 - 48000 ÂŁ per year.
ROLE: Paid Specialist
DEPARTMENT: Paid Team
RIGHT TO WORK: Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.
LOCATION: Folkestone, Kent/Hybrid - This is a hybrid role based in the UK, with a minimum of three days a week required in our Folkestone office for training, collaboration and client meetings. We understand that everyone’s circumstances are different and are open to discussing how we can support you to meet this requirement.
DURATION: Permanent, Full Time. Working Monday to Friday 9am-5:30pm (37.5 hours weekly).
PACKAGE: Starting from £40,000+Benefits. We’re proud to be B Corp certified and a Real Living Wage employer. We publish salaries in all job ads to ensure transparency and fairness for every candidate.
OVERVIEW: We’re Sleeping Giant Media. A multi‑award‑winning digital marketing agency on a mission to make digital better. From Folkestone to Europe, we help businesses grow through smart strategy, creative thinking and genuine partnership. Right now, we’re looking for a Paid Specialist to join our growing team. As a certified B Corporation, we’re proud to be part of a global community of businesses committed to balancing profit with purpose. Our workplace is grounded in equity, transparency and impact, where doing good and doing great go hand in hand. We believe in flexible working, diverse voices, and giving people the space to thrive. If you’re someone who loves learning, tackling new challenges, and being part of something meaningful, we think you’ll fit right in.
THE ROLE:
- Develop and execute paid media strategies aligned with client objectives across multiple platforms, including Search Ads 360, Google Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads, and programmatic platforms, such as StackAdapt.
- Monitor and optimise campaigns for key performance indicators such as ROAS and CPA.
- Conduct audience research, keyword analysis, and A/B testing to refine targeting and messaging.
- Manage campaign budgets efficiently to maximise return on investment.
- Lead collaboration with Account Management, SEO and Data Teams to ensure integrated strategies.
- Stay ahead of industry trends, implementing new tools, automation, and AI‑driven strategies.
- Provide expert insights and recommendations to improve client performance and contribute to business growth.
- Conduct quality assurance checks and ensure adherence to best practices.
- Mentor and support team members, fostering knowledge‑sharing and professional growth.
- Represent the company as a thought leader at industry events and client meetings.
THE PERSON:
- Be a data‑driven, results‑oriented digital marketer with a deep understanding of paid media channels.
- Thrive in a fast‑paced environment and are comfortable managing multiple projects while maintaining attention to detail.
- Have strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Be highly organised and able to manage multiple priorities and deadlines effectively.
- Possess excellent problem‑solving skills and a proactive approach to overcoming challenges.
- Be a strong communicator, capable of explaining complex concepts clearly to clients and internal teams.
- Have experience in leading, mentoring, and inspiring teams to achieve outstanding results.
- Demonstrate a passion for digital advertising and a drive for continuous learning and improvement.
- Work collaboratively with cross‑functional teams while also being comfortable operating independently.
REQUIREMENTS:
- 5+ years of hands‑on experience in paid digital advertising, managing campaigns across Search Ads 360, Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
- Hands‑on proficiency in programmatic using StackAdapt, or similar.
- Proven expertise in both lead generation and ecommerce campaigns.
- Proven experience in a fast‑paced digital marketing agency environment.
- Google Ads (mandatory) and Facebook Blueprint Certifications (preferred).
- Proficiency in Google Ads Editor.
- Well‑versed in Google Analytics.
- Strong understanding of A/B testing best practices for ad creatives, audience targeting, and bid strategies.
- Experience with automation, AI‑driven optimisations, and the latest paid media innovations.
- Ability to manage, mentor, and develop a team while maintaining a high standard of execution.
BENEFITS:
- Hybrid working
- Healthcare cash plan (includes dependants)
- 24/7 access to doctors and counsellors
- Employee Assistance Programme (EAP)
- Pension with salary sacrifice option
- 10 paid sick days
- Birthday day off
- Fully stocked snack, games and great social events
- Paid training, conferences, and continuous development
- Charity initiatives and volunteer opportunities
OTHER INFO: Sleeping Giant Media is committed to equality and diversity. We welcome applications from everyone regardless of background, identity, or circumstance. We’re building an inclusive workplace where everyone can thrive. Need adjustments or support during the application process? We’ve got you, just let us know. Visit our website for the full job ad and to apply!
Paid/PPC Specialist employer: Sleeping Giant Media Limited
Contact Detail:
Sleeping Giant Media Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid/PPC Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best work in paid media. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially in areas like campaign optimisation and data analysis.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates who want to make digital better!
We think you need these skills to ace Paid/PPC Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid Specialist role. Highlight your experience with paid media channels and how it aligns with our mission at StudySmarter. We want to see how you can contribute to our team!
Showcase Your Skills: Don’t hold back on showcasing your analytical skills and experience with tools like Google Ads and StackAdapt. We love data-driven marketers, so share specific examples of how you've optimised campaigns in the past!
Be Authentic: Let your personality shine through in your application. We value diverse voices and want to know what makes you unique. Share your passion for digital marketing and any interesting projects you've worked on!
Apply Through Our Website: Remember to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find all the details you need there!
How to prepare for a job interview at Sleeping Giant Media Limited
✨Know Your Platforms
Make sure you’re well-versed in the specific paid media platforms mentioned in the job description, like Google Ads and LinkedIn Ads. Brush up on recent updates or features that could impact campaign performance, as this shows your commitment to staying ahead in the industry.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past campaigns. Bring examples of how you’ve optimised ROAS and CPA, and be ready to explain your thought process behind A/B testing and audience research.
✨Demonstrate Team Collaboration
Since the role involves working with various teams, think of examples where you’ve successfully collaborated with others. Highlight your experience in mentoring and supporting team members, as this aligns with their focus on knowledge-sharing and professional growth.
✨Stay Current with Trends
Research the latest trends in digital marketing and paid media innovations. Be prepared to discuss how you would implement new tools or AI-driven strategies in your work, showing that you’re proactive and forward-thinking.
