Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead data strategies and analytics to drive client success in a dynamic digital marketing agency.
- Company: Join Sleeping Giant Media, a B Corp certified agency committed to making digital better.
- Benefits: Enjoy hybrid working, healthcare plans, paid training, and a fun, inclusive workplace.
- Why this job: Be part of a mission-driven team that values equity, transparency, and personal growth.
- Qualifications: Experience in analytics, strong communication skills, and a passion for digital marketing.
- Other info: We celebrate diversity and welcome applicants from all backgrounds.
The predicted salary is between 45000 - 50000 £ per year.
ROLE: Data Lead
DEPARTMENT: Data Team
RIGHT TO WORK: Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.
NO RECRUITMENT AGENCIES: Please note that we are not seeking assistance from recruitment agencies for this role. We have established relationships with selected partners and will reach out to them directly if support is needed.
WORK LOCATION & FLEXIBILITY: Hybrid/Remote. We’re open to discussing arrangements that work best for you.
DURATION: Permanent, Full Time. Working Monday to Friday 9am-5:30pm (37.5 hours weekly).
PACKAGE: Up to £50,000 DOE + Benefits. We’re proud to be B Corp certified and a Real Living Wage employer. We publish salaries in all job ads to ensure transparency and fairness for every candidate.
OVERVIEW: We’re Sleeping Giant Media. A multi-award-winning digital marketing agency on a mission to make digital better. From Folkestone to Europe, we help businesses grow through smart strategy, creative thinking and genuine partnership. Right now, we’re looking for a Data Lead to join our growing team. As a certified B Corporation, we’re proud to be part of a global community of businesses committed to balancing profit with purpose. Our workplace is grounded in equity, transparency and impact, where doing good and doing great go hand in hand. We believe in flexible working, diverse voices, and giving people the space to thrive. If you’re someone who loves learning, tackling new challenges, and being part of something meaningful, we think you’ll fit right in.
THE ROLE: We’re looking for a proactive and insight-driven Data Lead to shape, refine and elevate our data offering. Working closely with the Director of Data & Performance, you’ll lead the design and delivery of measurement strategies, tracking, reporting and analytics solutions across a portfolio of clients. This is a hands-on role that blends strategic thinking, technical delivery and client partnership, helping turn business goals into clear measurement plans, reliable datasets and actionable insight.
- Lead measurement planning and KPI frameworks aligned to client objectives.
- Conduct data and tracking audits, including tags, pixels, consent-aware measurement, UTMs and naming conventions.
- Implement and QA tracking across client-side and server-side setups where appropriate.
- Build and maintain dashboards and reporting solutions using Looker Studio, Google Sheets, BigQuery and Supermetrics.
- Support experimentation and CRO programmes through test design, measurement frameworks, QA, analysis and insight.
- Analyse performance data to uncover trends, opportunities and actionable recommendations.
- Develop workflows, templates and documentation to improve delivery and consistency.
- Partner with key clients, Account Managers and channel specialists to deliver excellent service.
- Support new business proposals, pitch meetings and the ongoing development of our data offering.
THE PERSON: You’re a strategic, detail-focused problem solver with a passion for data, measurement and digital marketing. You can turn complexity into clarity, thrive in a collaborative agency environment and enjoy finding smarter ways of working.
What You’ll Bring:
- Strong experience in analytics, tracking and reporting in a digital marketing environment.
- Advanced knowledge of GA4, GTM, Looker Studio, Google Sheets or Excel.
- Confidence using BigQuery and SQL for analysis and reporting.
- Strong understanding of KPI frameworks, attribution, channel measurement and performance insight.
- Experience implementing tracking solutions and conducting audits.
- Excellent communication skills and the ability to explain technical concepts clearly.
- Strong organisation, attention to detail and the ability to manage priorities.
- A collaborative mindset, with the confidence to work independently and drive improvements.
- Experience with server-side measurement such as Cloud Run or Stape.io.
Nice To Have:
- Experience supporting CRO or experimentation programmes using platforms such as VWO or AB Tasty.
- Knowledge of Power BI, dbt, Git or privacy-aware measurement design.
BENEFITS: We’ve created a place where you can do great work and enjoy doing it. Here’s what you get:
- Hybrid working
- Healthcare cash plan (includes dependants)
- 24/7 access to doctors and counsellors
- Employee Assistance Programme (EAP)
- Pension with salary sacrifice option
- 10 paid sick days
- Birthday day off
- Fully stocked snack, games and great social events
- Paid training, conferences, and continuous development
- Charity initiatives and volunteer opportunities
OTHER INFO: Sleeping Giant Media is committed to equality and diversity. We welcome applications from everyone regardless of background, identity, or circumstance. We’re building an inclusive workplace where everyone can thrive. Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship. Need adjustments or support during the application process? We’ve got you, just let us know. Visit our website for the full job ad and to apply!
Data Lead - Insight & Measurement Strategist (Hybrid/Remote) in Folkestone employer: Sleeping Giant Media Limited
Contact Detail:
Sleeping Giant Media Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Lead - Insight & Measurement Strategist (Hybrid/Remote) in Folkestone
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to see how you fit into our mission of making digital better, so show us you’re passionate about it!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Data Lead. We love candidates who can clearly articulate their value and insights.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you note can keep you top of mind and shows us you’re genuinely interested in joining our team.
We think you need these skills to ace Data Lead - Insight & Measurement Strategist (Hybrid/Remote) in Folkestone
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Data Lead role. Highlight your experience with analytics, tracking, and reporting in digital marketing, as well as any specific tools mentioned in the job description.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use examples from your past work to show how you've successfully implemented measurement strategies or conducted data audits. This will help us see your hands-on experience.
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity, so avoid jargon unless it's relevant. Make it easy for us to understand your qualifications and how they align with our needs.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find all the details you need there!
How to prepare for a job interview at Sleeping Giant Media Limited
✨Know Your Data Inside Out
Make sure you’re well-versed in the key analytics tools mentioned in the job description, like GA4, GTM, and Looker Studio. Brush up on your SQL skills too, as you’ll likely be asked to demonstrate your technical knowledge during the interview.
✨Prepare Real-World Examples
Think of specific instances where you've successfully implemented measurement strategies or conducted data audits. Be ready to discuss how you turned complex data into actionable insights, as this will showcase your problem-solving skills and strategic thinking.
✨Understand Their Clients
Research Sleeping Giant Media’s client portfolio and their approach to digital marketing. This will help you tailor your answers to show how your experience aligns with their needs and how you can contribute to their mission of making digital better.
✨Ask Insightful Questions
Prepare thoughtful questions about their data strategies, team dynamics, and future projects. This not only shows your genuine interest in the role but also gives you a chance to assess if the company culture aligns with your values.