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- Tasks: Lead data strategies and analytics solutions for diverse clients in a dynamic digital marketing agency.
- Company: Join Sleeping Giant Media, a B Corp certified agency committed to making digital better.
- Benefits: Enjoy hybrid working, healthcare plans, paid training, and a birthday day off.
- Why this job: Be part of a mission-driven team that values equity, transparency, and personal growth.
- Qualifications: Strong experience in digital analytics, tracking, and reporting; advanced knowledge of GA4 and SQL.
- Other info: We celebrate diversity and welcome applicants from all backgrounds.
The predicted salary is between 50000 - 50000 £ per year.
ROLE: Data Lead
DEPARTMENT: Data Team
RIGHT TO WORK: Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.
WORK LOCATION & FLEXIBILITY: Hybrid/Remote. We’re open to discussing arrangements that work best for you.
DURATION: Permanent, Full Time. Working Monday to Friday 9am-5:30pm (37.5 hours weekly).
PACKAGE: Up to £50,000 DOE + Benefits. We’re proud to be B Corp certified and a Real Living Wage employer. We publish salaries in all job ads to ensure transparency and fairness for every candidate.
OVERVIEW: We’re Sleeping Giant Media. A multi-award-winning digital marketing agency on a mission to make digital better. From Folkestone to Europe, we help businesses grow through smart strategy, creative thinking and genuine partnership. Right now, we’re looking for a Data Lead to join our growing team. As a certified B Corporation, we’re proud to be part of a global community of businesses committed to balancing profit with purpose. Our workplace is grounded in equity, transparency and impact, where doing good and doing great go hand in hand. We believe in flexible working, diverse voices, and giving people the space to thrive. If you’re someone who loves learning, tackling new challenges, and being part of something meaningful, we think you’ll fit right in.
THE ROLE: We’re looking for a proactive and insight-driven Data Lead to shape, refine and elevate our data offering. Working closely with the Director of Data & Performance, you’ll lead the design and delivery of measurement strategies, tracking, reporting and analytics solutions across a portfolio of clients. This is a hands-on role that blends strategic thinking, technical delivery and client partnership, helping turn business goals into clear measurement plans, reliable datasets and actionable insight.
- Lead measurement planning and KPI frameworks aligned to client objectives.
- Conduct data and tracking audits, including tags, pixels, consent-aware measurement, UTMs and naming conventions.
- Implement and QA tracking across client-side and server-side setups where appropriate.
- Build and maintain dashboards and reporting solutions using Looker Studio, Google Sheets, BigQuery and Supermetrics.
- Support experimentation and CRO programmes through test design, measurement frameworks, QA, analysis and insight.
- Analyse performance data to uncover trends, opportunities and actionable recommendations.
- Develop workflows, templates and documentation to improve delivery and consistency.
- Partner with key clients, Account Managers and channel specialists to deliver excellent service.
- Support new business proposals, pitch meetings and the ongoing development of our data offering.
THE PERSON: You’re a strategic, detail-focused problem solver with a passion for data, measurement and digital marketing. You can turn complexity into clarity, thrive in a collaborative agency environment and enjoy finding smarter ways of working.
What You’ll Bring:
- Strong experience in analytics, tracking and reporting in a digital marketing environment.
- Advanced knowledge of GA4, GTM, Looker Studio, Google Sheets or Excel.
- Confidence using BigQuery and SQL for analysis and reporting.
- Strong understanding of KPI frameworks, attribution, channel measurement and performance insight.
- Experience implementing tracking solutions and conducting audits.
- Excellent communication skills and the ability to explain technical concepts clearly.
- Strong organisation, attention to detail and the ability to manage priorities.
- A collaborative mindset, with the confidence to work independently and drive improvements.
- Experience with server-side measurement such as Cloud Run or Stape.io.
Nice To Have:
- Experience supporting CRO or experimentation programmes using platforms such as VWO or AB Tasty.
- Knowledge of Power BI, dbt, Git or privacy-aware measurement design.
BENEFITS:
- Hybrid working
- Healthcare cash plan (includes dependants)
- 24/7 access to doctors and counsellors
- Employee Assistance Programme (EAP)
- Pension with salary sacrifice option
- 10 paid sick days
- Birthday day off
- Fully stocked snack, games and great social events
- Paid training, conferences, and continuous development
- Charity initiatives and volunteer opportunities
OTHER INFO: Sleeping Giant Media is committed to equality and diversity. We welcome applications from everyone regardless of background, identity, or circumstance. We’re building an inclusive workplace where everyone can thrive. Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship. Need adjustments or support during the application process? We’ve got you, just let us know. Visit our website for the full job ad and to apply!
Data Lead in Folkestone employer: Sleeping Giant Media Limited
Contact Detail:
Sleeping Giant Media Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Lead in Folkestone
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show us you’re genuinely interested in what we do at Sleeping Giant Media, and don’t forget to have questions ready!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect fit for the Data Lead role. Keep it concise and impactful.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Data Lead in Folkestone
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with analytics, tracking, and reporting. We want to see how your skills align with the Data Lead role, so don’t hold back on showcasing your relevant achievements!
Show Your Passion for Data: In your application, let us know why you love data and digital marketing. Share any personal projects or experiences that demonstrate your enthusiasm and expertise in the field. We’re all about finding someone who’s genuinely excited about what they do!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to explain your skills and experiences, especially when discussing technical concepts. We appreciate clarity and want to understand your journey without any confusion.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, you’ll find all the info you need about the position there!
How to prepare for a job interview at Sleeping Giant Media Limited
✨Know Your Data Tools
Make sure you’re well-versed in the tools mentioned in the job description, like GA4, GTM, and Looker Studio. Brush up on your skills with BigQuery and SQL too, as you might be asked to demonstrate your knowledge during the interview.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled complex data challenges in the past. Be ready to discuss specific situations where your strategic thinking led to actionable insights or improved performance for clients.
✨Understand Their Clients
Research Sleeping Giant Media and their client portfolio. Understanding their approach to digital marketing and data measurement will help you tailor your responses and show that you’re genuinely interested in their work.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the company culture. This shows your enthusiasm and helps you gauge if the company is the right fit for you. Ask about their data strategies or how they measure success with their clients.