Head of Marketing and New Business in London
Head of Marketing and New Business

Head of Marketing and New Business in London

London Full-Time 48000 - 72000 ÂŁ / year (est.) Home office (partial)
S

At a Glance

  • Tasks: Lead marketing and business development to elevate our brand and drive growth.
  • Company: Join a fast-growing, award-winning events agency with a people-first culture.
  • Benefits: Enjoy 27 days holiday, early finish Fridays, and fitness memberships.
  • Why this job: Shape impactful strategies and tell compelling stories in a creative environment.
  • Qualifications: 5+ years in marketing or growth roles, with strong storytelling and pitching skills.
  • Other info: Collaborative workspace in Wimbledon with opportunities for personal and professional growth.

The predicted salary is between 48000 - 72000 ÂŁ per year.

WE'RE SLEEK. IT'S GOOD TO MEET YOU. Founded in 2013 by Jennifer Davidson, we’re an independently owned experience partner delivering world class events and experiences for some of the biggest brands, across the globe. Our ambition is simple: to create human‑first experiences that build communities, fuel innovation, spark collaboration, and unlock new opportunities for our clients. Our approach has earned us places on both The Sunday Times 100 Fastest Growing Company List (#21) and the Business Leader Growth 500 list in 2025. We’re also proud to be recognised as a 2025 Sunday Times and Campaign “Best Place to Work”. These accolades reflect something we nurture; building success without compromising on people, purpose or standards. We call it ‘growth without compromise’.

WHO WE ARE Sleek is defined by a people‑before‑profit mindset. We celebrate individuality, set high standards and believe purposeful leadership and exceptional work go hand in hand. Everyone here is self‑motivated, curious and committed to growing, regardless of seniority. We value people who take ownership, solve problems willingly, act on feedback, and are comfortable operating in a fast‑moving, high‑standards environment. Based in Wimbledon, our HQ is a bright, modern and collaborative space where people genuinely enjoy spending time sharing ideas, playlists, lunch breaks and visits from the office dogs. Being proudly OfficeByDesign, we work from our HQ four days a week with one work‑from‑home day, plus flexible core hours. This pattern is central to how we work. We know we learn and perform better when we’re together – after all, our business is about bringing people together. Our structure has been consciously designed to enable growth and invest heavily in team development. You’ll find Sleek a welcoming place for everyone, from those starting their careers to experienced specialists. We’re committed to creating a community where you can do your best work and realise your potential. We also expect and welcome candidates from all backgrounds and are here to make reasonable adjustments throughout the interview process wherever needed – just let us know.

THE ROLE We’re looking for a Marketing and New Business unicorn to help shape how we position ourselves, generate demand, and convert opportunities. The role exists to help Sleek “grow without compromise” by being the connective tissue between Marketing and Business Development – helping shape how we show up in the world, win new clients, and tell the stories that propel us forward. This role is ideal for someone who has worked in creative agency environments, likely for 5‑6 years, (events experience a plus) who understands how to tell compelling stories, build strong pipelines, manage winning pitch teams and drive growth through targeted and intentional customer journeys. Reporting directly to the Managing Director, you’ll collaborate closely on setting the growth strategy, taking ownership of turning that strategy into an impactful, insight‑driven delivery plan, whilst also managing two senior specialists: PR Lead and Partnerships Director (responsible for partnership & lead generation). You will be accountable for delivering measurable impact across reputation, awareness, market perception, lead generation, conversion and revenue. This is a visible, high‑impact role that blends creativity, strategic thinking and hands‑on execution.

RESPONSIBILITIES

  • GROWTH STRATEGY & LEADERSHIP
    • Define the growth and marketing strategy
    • Act as the bridge between Marketing, Partnerships and Client Experience teams
    • Elevate the company's positioning in the market, ensuring a sharp and differentiated point of view
    • Optimise our Founder’s public profile as a building block for Sleek’s growth
    • Lead, mentor and develop the PR Lead and Partnerships Director, ensuring alignment with the overall strategy
  • BUSINESS DEVELOPMENT & POSITIONING
    • Champion, evolve and safeguard Sleek’s brand positioning as the company grows – you will be both brand guardian and ambassador
    • Lead and collaborate on pitch submissions, from RFIs/RFPs through to final presentations and be responsible for ensuring our conversion targets are met
    • Partner with our Client Experience Directors and delivery teams to understand project outcomes, insights and stories that fuel effective pitches and marketing
    • Create and leverage case studies and project content to showcase Sleek’s value, capabilities and creativity
    • In collaboration with the future COO, ensure compliance with procurement and governance expectations for large and multinational clients.
  • MARKETING EXECUTION
    • Translate the growth strategy into a clear, actionable calendar of marketing and business development activity
    • Utilise (and specify where necessary) marketing technology and AI tools, ensuring we’re using the right systems to automate, scale and measure activity
    • Ensure our brand presence across owned, earned and paid channels is cohesive, targeted and impactful
    • Work with our PR Lead to promote our thought leaders and oversee all our PR activity
    • Create stunning and impactful marketing collateral to elevate our creative positioning and set us up as experts in our field
    • Understand how to brief and create research‑led industry reports to provide ‘always‑on’ content that stands out and generates leads
    • Be the gatekeeper to our CMS, ensuring that our website is a dynamic shop window into our world
  • DATA, INSIGHTS & REPORTING
    • Own all performance analytics for the marketing function – producing regular and clear reports, dashboards and insights
    • Use those to identify trends, opportunities and risks and adapt and evolve strategies accordingly
    • Oversee the effective use of our custom‑built CRM, ensuring reliable pipeline and project data
    • Propose data‑driven recommendations to the Managing Director and leadership team, driving continuous optimisation

ABOUT YOU

  • Likely 5+ years in marketing, new business, or growth roles within a creative agency environment (events experience advantageous)
  • Comfortable switching between strategic thinking and hands‑on execution
  • A natural storyteller, able to turn our projects work into compelling narratives and case studies
  • Highly proficient in pitching, RFPs and client‑facing communication
  • Confident using marketing technology (including AI tools) and CRM tools to drive structured, trackable activity
  • A natural go‑getter who is self‑driven, receptive to seeking and welcoming feedback
  • Analytical and commercially minded – excited by data, pipelines, trends and performance metrics
  • A collaborative leader who enjoys motivating specialists and working cross‑functionally
  • Organised and able to work under pressure in a fast‑paced environment
  • Balances an excellent eye for detail whilst considering the overall project objectives
  • An ability to build long‑term, mutually beneficial relationships across the wider team and our network

BENEFITS

  • 27 days holiday (plus UK public holidays). Additional days holiday for each year of service (capped at 3)
  • Week‑day birthdays off
  • Charity day
  • Pay Day early finish Fridays (15:00)
  • Standard Pension Plan
  • Fitness membership or gym contribution
  • Tech scheme, cycle to work scheme, EV scheme
  • Private health care (after 1 year’s service)
  • Learning and development programmes, including the Sleek Academy, new joiner buddies, and external coaching programme
  • Company social events inc. weekly office drinks and annual company offsite
  • Opportunity to experience new destinations through Fam Trips

Head of Marketing and New Business in London employer: Sleek Events Ltd.

Sleek is an exceptional employer that prioritises a people-first culture, fostering an environment where creativity and collaboration thrive. With a commitment to employee growth through tailored development programmes and a flexible work structure, including four days in our vibrant Wimbledon HQ and one work-from-home day, we ensure our team can achieve their best work while enjoying a healthy work-life balance. Our accolades as a 'Best Place to Work' reflect our dedication to nurturing talent and creating meaningful experiences for both our clients and employees.
S

Contact Detail:

Sleek Events Ltd. Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Marketing and New Business in London

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!

✨Tip Number 2

Show off your personality! When you get the chance to meet hiring managers or team members, let your unique self shine through. Share your passion for marketing and new business, and don’t forget to highlight how your experiences align with Sleek’s values of growth without compromise.

✨Tip Number 3

Prepare for interviews by researching the company inside out. Understand their recent projects, their brand positioning, and what makes them tick. This will not only help you answer questions but also allow you to ask insightful ones that show you’re genuinely interested in being part of the Sleek family.

✨Tip Number 4

Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your chat and reinforce your enthusiasm for the role. It shows you’re proactive and really keen on joining the team at Sleek.

We think you need these skills to ace Head of Marketing and New Business in London

Growth Strategy Development
Brand Positioning
Business Development
Creative Storytelling
Pitch Management
Client Relationship Management
Marketing Technology Proficiency
Data Analysis and Reporting
Project Management
Team Leadership and Mentoring
Collaboration Skills
Attention to Detail
Adaptability in Fast-Paced Environments
Communication Skills

Some tips for your application 🫡

Show Your Personality: When you're writing your application, let your unique voice shine through! We want to see who you are beyond your qualifications. Share your passion for marketing and how it aligns with our mission at Sleek.

Tailor Your Application: Make sure to customise your application for the Head of Marketing and New Business role. Highlight your relevant experience in creative agencies and how you've driven growth in past roles. We love seeing how your journey fits with our vision!

Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your achievements and how they relate to the responsibilities outlined in the job description. We appreciate clarity as much as creativity!

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!

How to prepare for a job interview at Sleek Events Ltd.

✨Know Your Stuff

Before the interview, dive deep into Sleek's mission and values. Understand their approach to creating human-first experiences and how they position themselves in the market. This will help you articulate how your skills align with their goals.

✨Showcase Your Storytelling Skills

As a Head of Marketing and New Business, storytelling is key. Prepare examples of how you've crafted compelling narratives in past roles. Be ready to discuss specific campaigns or projects that highlight your ability to engage audiences and drive results.

✨Be Data-Driven

Familiarise yourself with performance metrics and analytics tools. Be prepared to discuss how you've used data to inform marketing strategies and improve conversion rates. This shows you're not just creative but also analytical, which is crucial for this role.

✨Emphasise Collaboration

Sleek values teamwork and collaboration. Think of examples where you've successfully worked cross-functionally or led teams to achieve common goals. Highlight your leadership style and how you motivate others, as this will resonate well with their culture.

Head of Marketing and New Business in London
Sleek Events Ltd.
Location: London

Land your dream job quicker with Premium

You’re marked as a top applicant with our partner companies
Individual CV and cover letter feedback including tailoring to specific job roles
Be among the first applications for new jobs with our AI application
1:1 support and career advice from our career coaches
Go Premium

Money-back if you don't land a job in 6-months

>