Public Relations Account Manager

This role will be responsible for leading the strategy and delivery of PR activity for tourist boards, hotels and tourism products, ensuring measurable impact against agreed objectives. The successful candidate will be proactive, highly organised and able to work both autonomously and as part of a wider team to deliver impactful media coverage across print, digital and broadcast channels.

The role includes responsibility for managing media relations, pitching, journalist hosting programmes and the delivery of PR events such as media lunches, experiential stunts and briefings. In addition, this role will have line management responsibility for a PR Executive, supporting their development and ensuring consistently high standards of delivery across all PR activity. The PR Account Manager will play a key role in shaping PR strategy, mentoring junior team members and ensuring client expectations are exceeded.

• Primarily managing the Tourism Western Australia account, responsible for developing and implementing the UK PR strategy – ensuring core activity is supported by new and innovative ideas.
• Develop and maintain strong relationships with key UK media contacts to secure consistent, positive coverage for clients.
• Running the UK press office for Tourism Western Australia - Identifying opportunities and pitching stories to UK media for multi-channel coverage, including leveraging assets and information provided by the client.
• Managing famil programmes including collaboration with key partners to deliver strong results.
• Generating campaign ideas and managing them end to end, ensuring activity is integrated with marketing and trade plans.
• Establish strong relationships with key stakeholders including clients, partners and industry contacts to establish long-term partnerships.
• Attend events on behalf of clients to build networks and become the ‘go to’ contact.
• Organise project related events from media breakfasts to hosting tables at awards.
• Provide monthly reports on coverage and activity to client Head Office and key stakeholders.
• Report hero coverage and flagship projects for internal newsletters and board reporting.
• Lead performance reviews with clients, providing insight-led recommendations to strengthen future PR strategy.
• Develop relationships with relevant Government Departments in London to create joint PR opportunities.
• Manage the PR budget on behalf of clients, ensuring strong financial oversight and value for money.
• Provide advice and respond to issues that could impact clients’ reputations as holiday destinations.
• Line manage a PR Executive, including regular 1:1s, performance reviews and development planning.
• Support the professional growth of junior team members through coaching, mentoring and skills development.
• Oversee workload planning and prioritisation to ensure deadlines and quality standards are consistently met.
• Review and quality-check press materials, pitches and reports produced by the PR Executive.
• Support onboarding and training of new team members when required.
• Contribute to building a positive, collaborative and high-performing PR team culture.
• Travel to Australia and other destinations is an essential part of this role.

• Contribute to new business development through research, strategic thinking and creative ideas.
• Support and lead elements of RFP responses and pitch presentations where appropriate.
• Mentor junior team members involved in pitch preparation and delivery.

• Minimum 5 years’ experience in UK travel PR, including at least 2 years at PR Account Manager or Senior Account Executive level.
• Experience of line managing, mentoring or coaching junior team members.
• Proven ability to manage multiple priorities and deliver against deadlines.
• Strong written and verbal communication skills.
• Confident presentation and client-facing skills.
• Tenacious and solutions-focused, able to work autonomously.
• Proactive and driven to exceed client expectations and deliver outstanding results.
• Ability to travel in Europe and worldwide as required.
• Strong work ethic and collaborative team approach.
• IT skills including Microsoft Office, Canva and InShot.
• Experience managing and tracking budgets.
• Fluent written and spoken English.

• A sense of humour and natural curiosity.
• A genuine passion for travel and destination PR.

• Location: London and Hybrid
• Contract: Permanent
• Hours: Monday to Friday, 9.00 to 5.30 (37.5-hour week) with flexible working patterns available
• Benefits: 25 days holiday per calendar year plus bank holidays, pension, flexible working hours, day off to give back
• Salary: Competitive, to be discussed with suitable candidates
• Flexibility: Potential to work flexibly

To apply please send your CV and a cover letter to hello@slcrepresentation.com.