Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Own marketing performance measurement and optimisation across the customer lifecycle.
- Company: Join Slater and Gordon, a leading consumer law firm transforming legal services.
- Benefits: Enjoy hybrid working, competitive salary, 25 days holiday, and health benefits.
- Why this job: Make a real impact on marketing strategy and drive business growth.
- Qualifications: 5+ years in senior marketing analytics with strong SQL and BI tool skills.
- Other info: Collaborate with cross-functional teams and elevate marketing performance.
The predicted salary is between 60000 - 75000 £ per year.
Slater and Gordon are a leading consumer law firm which provides a broad range of specialist legal and complementary services. We are undergoing a huge transformation across all areas of the business, with a focus on people and technology, and our mission is to give people easier access to our world class legal services.
We’re looking for a Senior Marketing Analyst to own the measurement, optimisation, and commercial effectiveness of marketing across the full customer lifecycle. Reporting directly to the CMO, you will act as the authority on marketing performance, attribution, and ROI, ensuring marketing investment is clearly linked to business outcomes. This is a senior role within the marketing leadership team, responsible for performance frameworks, advanced analytics, attribution modelling, experimentation, and executive-level insight. The role partners closely with Marketing, Finance, Data, and Operations to ensure a shared, evidence-led view of growth and efficiency. This role drives strategic decision-making through deep analysis of customer behaviour, marketing, digital and onboarding performance, and return on investment across all channels and touchpoints.
Core Objective
To maximise marketing effectiveness by:
- Create a single, trusted view of marketing performance and ROI through the customer journey.
- Translate complex data into clear commercial decisions.
- Optimise the end-to-end customer journey through insight, testing, and attribution.
- Elevate performance measurement maturity across the organisation.
Key Responsibilities
Marketing Effectiveness & Strategy
- Own the marketing performance framework across the full funnel: awareness, consideration, acquisition, onboarding, and early retention.
- Evaluate and optimise marketing investment using ROI, CAC, LTV, and marginal return analysis.
- Identify growth opportunities, inefficiencies, and risks within channel mix and customer journeys.
Performance Measurement & Reporting
- Design, build, and own executive-level dashboards and KPI frameworks that clearly link marketing activity to business outcomes.
- Provide regular performance readouts to the CMO and senior stakeholders, with clear recommendations and actions.
- Ensure consistent definitions, metrics, and reporting standards across teams.
Attribution, Modelling & Advanced Analytics
- Own and evolve attribution approaches (multi-touch, incrementality, cohort analysis) to improve decision-making.
- Partner with data teams to ensure robust data pipelines, tracking, and governance across platforms.
- Use advanced analytics to understand channel contribution, customer behaviour, and conversion drivers.
Cross-Functional Leadership
- Act as the central performance partner to Marketing, Finance, Data, Practice Heads, and Operations for all things marketing data.
- Influence senior stakeholders through clear storytelling, commercial insight, and evidence-based recommendations.
- Raise the overall analytical maturity of the marketing function.
Skills & Experience
- Significant and proven experience in senior marketing analytics, performance marketing, or marketing effectiveness roles (5+ years).
- Proven experience influencing marketing strategy and investment decisions at a senior level.
Technical & Analytical Capability
- Strong SQL capability and advanced experience with BI tools (Power BI, Tableau or equivalent).
- Deep hands-on experience with web and marketing analytics platforms (e.g. GA, Social Platforms).
- Expert understanding of attribution, full funnel analysis, cohort analysis, and customer segmentation.
- Strong statistical grounding and experience interpreting results.
Insight & Communication
- Exceptional data storytelling skills: able to turn complex analysis into clear commercial narratives.
- Comfortable presenting to Executive-level and senior leadership audiences.
- Strong commercial mindset with the ability to balance growth and efficiency.
What we offer in return:
We offer a hybrid working environment, alongside a competitive salary and benefits package including 25 days holiday allowance plus the option to purchase an extra 5 days, pension scheme, health cash plan, life assurance and income protection insurance. The opportunity to develop a rewarding and successful career with an award-winning law firm.
Senior Marketing Analyst in Manchester employer: Slater Gordon
Contact Detail:
Slater Gordon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Analyst in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they relate to marketing effectiveness. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 3
Practice your data storytelling skills! Be ready to explain complex analytics in simple terms. Use examples from your past experience to demonstrate how you've influenced marketing strategies and decisions.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining our team and contributing to our mission of making legal services more accessible.
We think you need these skills to ace Senior Marketing Analyst in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Senior Marketing Analyst role. Highlight your experience with marketing performance frameworks and analytics, and don’t forget to showcase your SQL skills and any BI tools you’ve used.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've influenced marketing strategy and decisions in the past.
Showcase Your Data Storytelling Skills: We love candidates who can turn complex data into clear narratives. In your application, include examples of how you've communicated insights to senior stakeholders and influenced decision-making.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets to the right people. Plus, we want to see your enthusiasm for joining our team!
How to prepare for a job interview at Slater Gordon
✨Know Your Numbers
As a Senior Marketing Analyst, you'll need to demonstrate your expertise in metrics like ROI, CAC, and LTV. Brush up on these concepts and be ready to discuss how you've used them in past roles to drive marketing effectiveness.
✨Master the Art of Data Storytelling
This role requires exceptional communication skills. Prepare to explain complex data insights in a way that’s easy to understand. Think about examples where you’ve turned data into actionable strategies and be ready to share those stories.
✨Showcase Your Technical Skills
Familiarise yourself with SQL and BI tools like Power BI or Tableau. Be prepared to discuss specific projects where you’ve used these tools to analyse marketing performance and how it influenced decision-making.
✨Understand Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples where you’ve successfully collaborated across departments. Highlight how you’ve influenced stakeholders with your insights and recommendations.