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- Tasks: Boost website conversion rates and enhance user experience through data-driven strategies.
- Company: Join an award-winning law firm with a dynamic marketing team in Manchester.
- Benefits: Enjoy hybrid working, competitive salary, 25 days holiday, and health benefits.
- Why this job: Make a real impact on brand trust and customer journeys in a fast-paced environment.
- Qualifications: Experience in UX or CRO, strong organisational skills, and agency management.
- Other info: Great career development opportunities in a supportive and innovative workplace.
The predicted salary is between 40000 - 50000 £ per year.
We have an exciting opportunity for a Digital Optimization Manager to join our Marketing team in Manchester. Reporting to the Head of Digital, this role has two main goals:
- Increase onsite conversion rate of qualified enquiries
- Build brand trust and own the performance of conversion funnels across the website
- Translate client targets into site-level KPIs and quarterly roadmaps
- Set the CRO strategy and manage CRO partners (currently one agency)
- Ensure correct use of behavioural analytics. We use Mouseflow but experience with alternative tools is acceptable
- Ensure CRO processes and results are robust and data driven
- Own the end‑to‑end online UX experience and be a key stakeholder in the omnichannel journey
- Triage and resolve site issues
- Engage with SEO, Content, Paid Media and Compliance teams to improve positive customer outcomes
- Maintain documentation for web processes and tech stack
Qualifications
- Excellent organisational skills, highly driven, customer‑focussed mindset
- Ambitious
- Background in UX or CRO
- Experience managing agencies
- Experience working in a regulated environment
- Experience working in a professional services environment
- Balance of technical and creative skills
- Comfortable in a fast‑paced environment
- Recent portfolio of winning tests
- Familiarity with GA4, Mouseflow, PowerBI
Benefits
- We offer a hybrid working environment, alongside a competitive salary and benefits package including 25 days holiday allowance plus the option to purchase an extra 5 days
- Pension scheme
- Health cash plan
- Life assurance
- Income protection insurance
- The opportunity to develop a rewarding and successful career with an award‑winning law firm.
Digital Optimization Manager in Manchester employer: Slater & Gordon LLP
Contact Detail:
Slater & Gordon LLP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Optimization Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your knowledge of digital optimisation. Be ready to discuss your experience with tools like GA4 and Mouseflow, and how you've driven conversion rates in the past.
✨Tip Number 3
Showcase your portfolio! If you've got a recent collection of winning tests or successful projects, make sure to highlight them during interviews. This is your chance to demonstrate your skills and creativity.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team and contributing to our success.
We think you need these skills to ace Digital Optimization Manager in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Optimization Manager role. Highlight your experience in UX and CRO, and don’t forget to mention any agency management skills you have. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital optimisation and how your background aligns with our goals. Be sure to mention your familiarity with tools like GA4 and Mouseflow, as we love data-driven candidates.
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Include specific examples of successful projects or tests you've led that improved conversion rates. We’re all about results, so let’s see what you’ve got!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you’re keen on joining our awesome team!
How to prepare for a job interview at Slater & Gordon LLP
✨Know Your Metrics
Before the interview, brush up on key performance indicators related to conversion rates and user experience. Be ready to discuss how you’ve used data to drive decisions in past roles, especially if you've worked with tools like GA4 or Mouseflow.
✨Showcase Your Portfolio
Bring along a recent portfolio of your winning tests and projects. Highlight specific examples where your strategies led to measurable improvements in conversion rates or user engagement. This will demonstrate your hands-on experience and success in digital optimisation.
✨Understand the Omnichannel Journey
Familiarise yourself with the concept of an omnichannel journey. Be prepared to discuss how you would engage with various teams like SEO, Content, and Paid Media to enhance customer outcomes. Showing that you can collaborate effectively will set you apart.
✨Prepare for Behavioural Questions
Expect questions about how you handle challenges in a fast-paced environment. Think of examples where you triaged site issues or managed agency relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly.