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For Companies At a Glance
- Tasks: Drive website performance and enhance user experience to boost conversions.
- Company: Join Slater and Gordon, a leading consumer law firm transforming legal services.
- Benefits: Enjoy hybrid working, competitive salary, 25 days holiday, and health benefits.
- Why this job: Make a real impact in a fast-paced environment while developing your career.
- Qualifications: Organised, driven, with a background in UX or CRO and agency management.
- Other info: Collaborate with diverse teams and work on exciting digital projects.
The predicted salary is between 40000 - 50000 £ per year.
Slater and Gordon are a leading consumer law firm which provides a broad range of specialist legal and complementary services. We are undergoing a huge transformation across all areas of the business, with a focus on people and technology, and our mission is to give people easier access to our world class legal services.
We have an exciting opportunity for a Digital Optimization Manager to join our Marketing team in Manchester. Reporting to the Head of Digital, this role has two goals:
- Increasing onsite conversion rate of qualified enquiries
- Building brand trust
The successful candidate will have excellent organisational skills, be highly driven and have a customer focussed mindset.
Key Responsibilities
- Own the performance of conversion funnels across the website.
- Translate client targets into site-level KPIs and quarterly roadmaps.
- Set the CRO strategy and manage CRO partners – currently one agency.
- Ensure correct use of behavioural analytics. We use Mouseflow but experience in alternative tools is acceptable.
- Ensure CRO processes and results are robust and data driven.
- Own the end-to-end online UX experience and be a key stakeholder in the omnichannel journey.
- Triage and resolve site issues.
- Engage with SEO, Content, Paid Media and Compliance teams to improve positive customer outcomes.
- Maintain documentation for web processes and tech stack.
The Perfect Candidate
- Highly organised and driven individual
- Ambitious
- Background in UX or CRO
- Experience managing agencies
- Experience working in a regulated environment
- Experience working in a professional services environment
- Balance of technical and creative skills
- Comfortable in a fast-paced environment
- Recent portfolio of winning tests
- Familiarity with GA4, Mouseflow, Powerbi
What We Offer In Return
We offer a hybrid working environment, alongside a competitive salary and benefits package including 25 days holiday allowance plus the option to purchase an extra 5 days, pension scheme, health cash plan, life assurance and income protection insurance. The opportunity to develop a rewarding and successful career with an award-winning law firm.
Digital Optimization Manager in Manchester employer: Slater and Gordon Lawyers (UK)
Contact Detail:
Slater and Gordon Lawyers (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Optimization Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital optimisation and UX. This is your chance to demonstrate what you can bring to the table, so make it shine!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they focus on technology and customer experience. Tailor your answers to show how you fit into their vision.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Digital Optimization Manager in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Optimization Manager. Highlight your experience in UX and CRO, and don’t forget to mention any relevant tools like GA4 or Mouseflow that you’ve used.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about digital optimisation and how your skills can help Slater and Gordon achieve their goals. Keep it engaging and personal.
Showcase Your Achievements: When detailing your past experiences, focus on specific achievements. Did you increase conversion rates or improve user experience? Quantify your successes to make a strong impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Slater and Gordon Lawyers (UK)
✨Know Your Metrics
Before the interview, brush up on key performance indicators related to conversion rates and user experience. Be ready to discuss how you would translate client targets into actionable site-level KPIs, as this will show your understanding of the role's responsibilities.
✨Showcase Your Experience
Prepare examples from your past work that highlight your experience in managing conversion rate optimisation (CRO) strategies and working with agencies. Having a recent portfolio of winning tests can really set you apart, so make sure to bring it along or have it easily accessible.
✨Familiarise Yourself with Tools
Since the role involves using tools like Mouseflow and GA4, ensure you’re comfortable discussing your experience with these or similar platforms. If you’ve used alternative behavioural analytics tools, be ready to explain how they can contribute to improving the online UX experience.
✨Engage with the Team Dynamics
Understand the importance of collaboration with SEO, Content, Paid Media, and Compliance teams. Prepare to discuss how you would engage with these departments to enhance customer outcomes, as teamwork is crucial in achieving the firm’s goals.