At a Glance
- Tasks: Drive website conversion rates and enhance user experience through data-driven strategies.
- Company: Join Slater and Gordon, a leading consumer law firm transforming legal services.
- Benefits: Enjoy hybrid work, competitive salary, 25 days holiday, and health benefits.
- Other info: Collaborate with diverse teams and grow within an award-winning firm.
- Why this job: Make a real impact in a fast-paced environment while developing your career.
- Qualifications: Experience in UX or CRO, strong organisational skills, and agency management.
The predicted salary is between 40000 - 50000 € per year.
Slater and Gordon are a leading consumer law firm which provides a broad range of specialist legal and complementary services. We are undergoing a huge transformation across all areas of the business, with a focus on people and technology, and our mission is to give people easier access to our world class legal services.
We have an exciting opportunity for a Digital Optimization Manager to join our Marketing team in Manchester. Reporting to the Head of Digital, this role has two goals:
- Increasing onsite conversion rate of qualified enquiries
- Building brand trust
The successful candidate will have excellent organisational skills, be highly driven and have a customer focussed mindset.
Key Responsibilities
- Own the performance of conversion funnels across the website.
- Translate client targets into site-level KPIs and quarterly roadmaps.
- Set the CRO strategy and manage CRO partners – currently one agency.
- Ensure correct use of behavioural analytics. We use Mouseflow but experience in alternative tools is acceptable.
- Ensure CRO processes and results are robust and data driven.
- Own the end-to-end online UX experience and be a key stakeholder in the omnichannel journey.
- Triage and resolve site issues.
- Engage with SEO, Content, Paid Media and Compliance teams to improve positive customer outcomes.
- Maintain documentation for web processes and tech stack.
The Perfect Candidate
- Highly organised and driven individual
- Ambitious
- Background in UX or CRO
- Experience managing agencies
- Experience working in a regulated environment
- Experience working in a professional services environment
- Balance of technical and creative skills
- Comfortable in a fast-paced environment
- Recent portfolio of winning tests
- Familiarity with GA4, Mouseflow, Powerbi
What We Offer In Return
We offer a hybrid working environment, alongside a competitive salary and benefits package including 25 days holiday allowance plus the option to purchase an extra 5 days, pension scheme, health cash plan, life assurance and income protection insurance. The opportunity to develop a rewarding and successful career with an award-winning law firm.
CRO Specialist in Manchester employer: Slater and Gordon Lawyers (UK)
Slater and Gordon is an exceptional employer, offering a dynamic work culture that prioritises innovation and employee development. With a hybrid working environment in Manchester, employees benefit from a competitive salary, generous holiday allowance, and comprehensive health plans, all while contributing to a mission that enhances access to world-class legal services. Join us to be part of a transformative journey where your skills in digital optimisation can thrive and make a meaningful impact.
Contact Detail:
Slater and Gordon Lawyers (UK) Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land CRO Specialist in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in CRO and UX. This is your chance to demonstrate what you can bring to the table, so make it visually appealing and easy to navigate.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they focus on technology and customer experience. Tailor your answers to show how you fit into their vision.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace CRO Specialist in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the CRO Specialist role. Highlight your experience in UX and CRO, and don’t forget to mention any tools you’ve used like GA4 or Mouseflow. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for digital optimisation and how you can help us increase conversion rates. Be sure to mention your customer-focused mindset and any relevant achievements.
Showcase Your Portfolio:If you’ve got a portfolio of winning tests, flaunt it! Include examples of your past work that demonstrate your ability to drive results. We love seeing real-life applications of your skills!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Don’t miss out on this exciting opportunity!
How to prepare for a job interview at Slater and Gordon Lawyers (UK)
✨Know Your CRO Stuff
Make sure you brush up on your conversion rate optimisation knowledge. Be ready to discuss your experience with tools like Mouseflow and GA4, and how you've used data to drive decisions in past roles. This will show that you're not just familiar with the concepts but can apply them effectively.
✨Showcase Your Organisational Skills
Since the role requires excellent organisational skills, prepare examples of how you've managed projects or teams in the past. Highlight any specific strategies you used to keep everything on track, especially in a fast-paced environment. This will demonstrate that you can handle the demands of the job.
✨Engage with the Brand's Mission
Familiarise yourself with Slater and Gordon's mission to provide easier access to legal services. Think about how your skills can contribute to this goal, particularly in building brand trust and improving customer outcomes. Showing genuine interest in their mission can set you apart from other candidates.
✨Prepare for Collaborative Questions
Given the emphasis on working with various teams like SEO, Content, and Paid Media, be ready to discuss your experience collaborating across departments. Prepare examples of how you've successfully triaged issues or resolved conflicts in a team setting, as this will highlight your ability to work well in an omnichannel environment.
