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- Tasks: Drive website performance and enhance user experience through data-driven strategies.
- Company: Join Slater and Gordon, a leading consumer law firm transforming legal services.
- Benefits: Enjoy hybrid working, competitive salary, 25 days holiday, and health benefits.
- Other info: Be part of a dynamic team with opportunities for career growth.
- Why this job: Make a real impact on customer journeys while developing your digital marketing skills.
- Qualifications: Experience in UX or CRO, strong organisational skills, and agency management.
The predicted salary is between 35000 - 45000 £ per year.
Slater and Gordon are a leading consumer law firm which provides a broad range of specialist legal and complementary services. We are undergoing a huge transformation across all areas of the business, with a focus on people and technology, and our mission is to give people easier access to our world class legal services.
We have an exciting opportunity for a Digital Optimization Manager to join our Marketing team in Manchester. Reporting to the Head of Digital, this role has two goals:
- Increasing onsite conversion rate of qualified enquiries
- Building brand trust
The successful candidate will have excellent organisational skills, be highly driven and have a customer focussed mindset.
Key responsibilities:
- Own the performance of conversion funnels across the website.
- Translate client targets into site-level KPIs and quarterly roadmaps.
- Set the CRO strategy and manage CRO partners – currently one agency.
- Ensure correct use of behavioural analytics. We use Mouseflow but experience in alternative tools is acceptable.
- Ensure CRO processes and results are robust and data driven.
- Own the end-to-end online UX experience and be a key stakeholder in the omnichannel journey.
- Triage and resolve site issues.
- Engage with SEO, Content, Paid Media and Compliance teams to improve positive customer outcomes.
- Maintain documentation for web processes and tech stack.
The perfect candidate:
- Highly organised and driven individual
- Ambitious
- Background in UX or CRO
- Experience managing agencies
- Experience working in a regulated environment
- Experience working in a professional services environment
- Balance of technical and creative skills
- Comfortable in a fast-paced environment
- Recent portfolio of winning tests
- Familiarity with GA4, Mouseflow, Powerbi
What we offer in return:
We offer a hybrid working environment, alongside a competitive salary and benefits package including 25 days holiday allowance plus the option to purchase an extra 5 days, pension scheme, health cash plan, life assurance and income protection insurance. The opportunity to develop a rewarding and successful career with an award-winning law firm.
Digital Marketing Specialist in Bolton employer: Slater and Gordon Lawyers (UK)
Contact Detail:
Slater and Gordon Lawyers (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist in Bolton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best work in digital marketing. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially around conversion rates and customer focus.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Slater and Gordon.
We think you need these skills to ace Digital Marketing Specialist in Bolton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Specialist role. Highlight your experience in UX and CRO, and don’t forget to mention any tools like GA4 or Mouseflow that you’ve used. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital marketing and how you can help us increase our onsite conversion rates. Be genuine and let your personality come through!
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Include specific examples of successful projects or tests you’ve run that demonstrate your ability to drive results. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Slater and Gordon Lawyers (UK)
✨Know Your Digital Marketing Stuff
Make sure you brush up on your knowledge of digital marketing strategies, especially around conversion rate optimisation (CRO) and user experience (UX). Be ready to discuss specific tools like GA4 and Mouseflow, and how you've used them in past roles.
✨Showcase Your Organisational Skills
Since the role requires excellent organisational skills, prepare examples that demonstrate how you've successfully managed projects or campaigns. Think about times when you set KPIs and achieved them, and be ready to share those stories.
✨Be Data-Driven
Slater and Gordon values a data-driven approach, so come prepared with examples of how you've used analytics to inform your decisions. Discuss any experience you have with behavioural analytics and how it has impacted your previous work.
✨Engage with the Team Spirit
This role involves collaboration with various teams like SEO, Content, and Paid Media. Be ready to talk about how you've worked cross-functionally in the past and how you can contribute to a positive team environment at Slater and Gordon.