Social Media Manager Marketing · London · Hybrid

Elder is a dynamic scale‑up revolutionising the care industry by connecting older adults to self‑employed carers through an innovative technology‑driven introductory model. We are committed to using data‑driven insights to continuously improve outcomes for our customers and carers.

We’re looking for a Social Media Manager (at least 2 years experience) who sees social media as both a creative outlet and a meaningful driver of business growth. This is a hands‑on role for someone who genuinely enjoys social media and stays curious about how platforms evolve. You keep up with new features, trends and format shifts, and you’re proactive about testing what could work for our audience. Crucially, you understand that social media should support real business outcomes. You think beyond likes and impressions, and care about how content contributes to website traffic, enquiries and ultimately customer growth. You won’t just be scheduling posts. You’ll be actively filming, editing and creating content for the brand. You should feel comfortable behind the camera and confident capturing authentic, human stories in a sensitive and thoughtful way.

Working closely with the wider marketing team, you’ll help ensure our social media activity contributes to brand awareness, traffic, leads and sales while staying aligned with Elder’s tone and values.

What You’ll Do

• Own and evolve our organic social media presence across Facebook, Instagram and emerging platforms
• Stay ahead of platform developments and proactively test new formats and features
• Plan and run structured experiments designed to improve engagement, traffic and lead generation
• Create content with clear objectives whether that’s awareness, education, traffic or enquiry generation
• Film, edit and produce short‑form video and other social‑first content
• Capture authentic brand moments, testimonials and educational content
• Identify thoughtful, appropriate ways to move audiences from social media to learning more about Elder
• Track performance metrics including reach, engagement, traffic and conversions
• Work closely with the marketing team to align social with campaigns, landing pages and conversion goals
• Regularly report on what’s driving meaningful results — and refine accordingly

About You

You genuinely enjoy social media and instinctively understand how platforms work. You’re naturally curious and like experimenting but you also care about impact. You understand that strong social performance isn’t just about engagement, but about contributing to website traffic, enquiries and customer growth. You’re able to put yourself in the shoes of our customers, typically adults aged 45–65 navigating complex and emotional decisions around care. You know how to adapt tone, messaging and format to resonate with this audience rather than simply following mainstream trends. You’re confident in creating content and capable of connecting creative ideas to measurable outcomes.

Must‑Haves

• At least 2 years’ experience managing social media
• Proven experience creating engaging content, including filming and editing video
• Analytical in your approach to inform content decisions
• Clear understanding of how social media can drive traffic and leads
• Strong copywriting skills, including empathetic writing for sensitive topics
• Strong awareness of platform trends and developments

Bonus Points For

• Demonstrated history of using social media to drive website traffic, enquiries or sales
• Experience aligning social activity with conversion journeys or marketing funnels
• Experience in healthcare, care or other trust‑based sectors

Your Approach

• You take a test‑and‑learn mindset
• You stay ahead of platform changes
• You balance creativity with commercial awareness
• You think in terms of outcomes, not just output
• You are a self‑starter who is not afraid to try new things

Why Elder

• Be part of a mission‑driven company making real impact
• Own significant projects from day one and have real business impact
• Work with a supportive, ambitious team that can help you learn a ton
• Career growth opportunities as we expand

Our Perks & Benefits

• You’ll get your very own Mac, and if working from home, we can do a quick assessment to ensure you have everything you need – from screens and keyboards to a comfy office chair.
• At Elder, you can split your time between working remotely and from our HQ, and you can even work abroad for up to 30 days a year.
• Not a morning person? Need to pick the kids up in the afternoon? We’ll help you figure out daily hours that work for you and the business.
• You’ll have access to free individual therapy and mental health support sessions via Vitality, and the chance to keep fit and beat the commuter crowds with our cycle to work scheme.
• We stock our kitchen with plenty of fruit and have unlimited tea, coffee and soft drinks to fuel you up for the day. Plus, on Fridays, we keep the beer fridge full to get the weekend started.
• If you or your partner is having a baby, or you have decided to adopt, we give new mums and dads 12 weeks of flexible parental cover at full pay.
• With Elder you’ll get 25 days off a year, plus bank holidays. If you don’t use them all up, you can carry some over to the next year too.
• It’s why we help contribute towards your pension.
• Everyone who works here gets the opportunity to own a stake in the company.
• From guest speakers on LGBTQ initiatives and mental health to interactive workshops and weekly spotlights, we love to share knowledge, raise awareness and shake up unconscious bias.
• You’ll have access to 100’s online courses via e-learning platforms, the chance to take part in our internal Mentoring Programme, as well as daily opportunities to learn about real‑life business in a disruptive scale‑up, and grow and contribute beyond your role.
• Whether it’s down the pub after work, at your team’s sponsored quarterly social, or at an annual offsite Elder party, you’ll really get to know everyone at the company.
• Our Perkbox discounts can help to make your money go a bit further.
• With a fully-flexible cycle-to-work scheme, you can avoid being squashed onto the tube and get the bike you want from the shop you want.
• As an Elder employee, you can earn bonuses each time you successfully refer a new member of the team.

Elder recruits, employs, trains, compensates and promotes regardless of race, religion, colour, national origin, sex, disability, age, veteran status, and other protected status. We ask for candidates to have the 'right to work' in the UK to apply for this job. We are unfortunately not in a position to sponsor certificates for this job.