At a Glance
- Tasks: Lead Synthesia's social media presence across major platforms and shape the narrative around AI and creativity.
- Company: Join a leading AI video platform backed by top investors, shaping the future of work.
- Benefits: Competitive salary, hybrid work model, and a vibrant team culture.
- Other info: Dynamic environment with opportunities to innovate and grow your career.
- Why this job: Be at the forefront of AI discussions and influence how a leading company communicates.
- Qualifications: Strong understanding of social media dynamics and a passion for AI and creativity.
The predicted salary is between 60000 - 80000 € per year.
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.
About the role
Most people think AI is coming to their job. We think it's coming for the boring parts of it. We’re not looking for a social media manager. We’re looking for a Social Media Lead — someone who’s plugged into the conversation at a level that goes beyond posting. Someone who understands that the debate happening right now around AI and human creativity is one of the most consequential of our time, and who wants to be an active voice in shaping it. You'd own how Synthesia shows up across LinkedIn, X, Instagram, TikTok, and YouTube. Not just posting. Thinking. Helping figure out what a leading AI company should sound like in culture, and then making it happen.
The team
You’ll report into the Head of Social Media and work alongside a team of six, including videographers, editors, and creators who produce exceptional content in-house across every format and channel. This team can make anything. What they need from you is someone who knows how to make it travel. You'll be the distribution brain of the group, helping everyone point their energy in the right direction, understanding what works where and why, and making sure the best ideas actually reach the people they should.
What you'll be doing
- Owning Synthesia's presence across LinkedIn, X, Instagram, TikTok, and YouTube, day to day and long term
- Shaping the social voice and narrative around AI, creativity, and the future of work
- Building a content calendar that has rhythm without losing soul
- Engaging with our community in a way that’s fun, thoughtful and real
- Tracking what works, spotting trends, and knowing when the numbers are telling the story and when they're not
We'd love to hear from you if...
- You think in distribution. You don't just ask 'is this good?' You ask 'who is this for, where will it land, and how do we get it there?'
- You're genuinely curious about AI and what it means for human creativity and the future of work.
- You're optimistic about where this is going. You believe AI can make work more human, not less, and you want to help tell that story.
- You know when something lands and when it doesn't, and you can usually explain why. Instinct first, data second.
- You write well, with a point of view and a specific voice.
- You're organised enough to run the machine, but you'd be bored in a role that was only that.
- You don't need a brief to know what to post. You need room to move.
Location: London or New York · Full-time · Hybrid (3 days in office)
Why Synthesia
Imagine joining Airbnb, Stripe, or Figma when they had product-market fit, but the world hadn't completely realized it yet. That's where Synthesia is today. We hire the smartest, kindest, and most unrelenting people and let them do their best work, without distractions.
Social Media Lead London employer: SLAMcore
At Synthesia, we pride ourselves on being a forward-thinking employer that champions creativity and innovation in the rapidly evolving AI landscape. Our London office fosters a collaborative and dynamic work culture where employees are encouraged to express their ideas and take ownership of their projects, particularly in roles like Social Media Lead. With ample opportunities for professional growth and a commitment to maintaining a healthy work-life balance through our hybrid model, we empower our team to thrive while shaping the future of visual communication.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead London
✨Tip Number 1
Get to know Synthesia inside out! Dive into their social media channels and understand their voice. This will help you tailor your approach and show them you’re not just another applicant, but someone who genuinely gets what they’re about.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insights into the company culture and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Show off your creativity! When you get the chance to chat with them, come prepared with ideas on how you’d enhance their social media presence. Think outside the box and demonstrate that you’re ready to take the lead in shaping their narrative.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Synthesia.
We think you need these skills to ace Social Media Lead London
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your true self shine through. We want to see your personality and passion for social media and AI. Don't just regurgitate your CV; tell us why you care about this role and how you can contribute to our mission.
Show Your Voice:Since we're looking for someone to shape our social voice, make sure your application reflects your unique style. Use a tone that resonates with the job description—think engaging and thoughtful. This is your chance to demonstrate how you communicate and connect with an audience.
Highlight Your Experience:We want to know about your past experiences in social media and content creation. Share specific examples of campaigns you've led or contributed to, and explain how they made an impact. Numbers and results are great, but storytelling is key—show us the journey!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people. Plus, it shows you're serious about joining our team!
How to prepare for a job interview at SLAMcore
✨Know Your AI Stuff
Make sure you’re up to speed on the latest trends in AI and how they relate to creativity and social media. Synthesia is looking for someone who can engage in meaningful conversations about these topics, so be prepared to share your thoughts and insights.
✨Showcase Your Distribution Skills
Think about how you can demonstrate your understanding of content distribution. Prepare examples of past campaigns where you’ve successfully identified target audiences and maximised reach. This will show that you’re not just a creative thinker but also a strategic one.
✨Bring Your Voice
Synthesia wants someone who can shape their social voice. Be ready to discuss your writing style and how you would adapt it to fit the brand’s narrative. Maybe even bring a few samples of your work that reflect your unique perspective on AI and creativity.
✨Engage with the Community
Think about how you would interact with Synthesia's audience across various platforms. Prepare some ideas on how to create engaging content that resonates with the community while staying true to the brand’s values. Show them you can make social media fun and authentic!
