At a Glance
- Tasks: Support SEO Manager in boosting elder.org's organic performance across various platforms.
- Company: Elder, a dynamic scale-up transforming the care industry with innovative technology.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on learning and experimentation.
- Why this job: Join a purpose-led team and make a real impact in the care sector.
- Qualifications: Strong grasp of SEO fundamentals and experience with SEO tools.
The predicted salary is between 30000 - 40000 € per year.
Elder is a dynamic scale-up revolutionising the care industry by connecting older adults to self-employed carers through an innovative technology-driven introductory model. We are committed to using data-driven insights to continuously improve outcomes for our customers and carers.
We’re looking for an SEO Executive to support our SEO Manager in growing elder.org’s organic performance across Google search and emerging discovery platforms. This role is ideal for someone with a strong grasp of SEO fundamentals who’s ready to apply them at scale in a fast-growing, purpose-led business.
You’ll work closely with the SEO Manager to help ensure elder.org is discoverable not just on Google, but across platforms where people increasingly search for information, including AI-powered search experiences like Google AI Overviews, AI Mode and ChatGPT.
What you’ll be responsible for:
- Core SEO support: You’ll support day-to-day SEO activity, including:
- On-page optimisation (e.g. meta titles and descriptions, heading structures, internal linking, and image optimisation)
- Updating and improving existing content to increase visibility, rankings and engagement
- Carrying out keyword research for new and existing pages, informed by user intent and search behaviour.
- Content production based on gap analysis and new keyword research
- Search beyond Google: You’ll help ensure elder.org is discoverable wherever people look for answers, including:
- Supporting content optimisation to improve how it is surfaced in modern search experiences (e.g. AI Overviews, AI Mode, large language models)
- Learning how emerging discovery platforms impact SEO and applying relevant best practices
- Monitoring changes in user behaviour and supporting the identification of new SEO opportunities
- Technical SEO fundamentals: You won’t be expected to lead complex technical projects independently, but you should be confident in understanding issues, explaining them clearly, and supporting implementation. You’ll support the implementation of technical SEO improvements, such as:
- Identifying duplicate content, redirect issues or broken internal links using tools like Google Search Console and Screaming Frog
- Working with the SEO Manager and engineers to help prioritise and validate fixes.
- Cross-channel collaboration: This role goes beyond traditional website SEO. You’ll collaborate closely with other teams to maximise organic performance:
- Social: Work with the Social Media Manager to inform content topics and optimise discoverability (e.g. titles, captions, keywords) on our social media
- CRO: Work with the CRO Lead to support improvements to conversion rates on key landing pages, using SEO insights to inform testing and optimisation
- Product & Engineering: Collaborate on site improvements and new features, supporting the implementation of SEO best practices
Essential experience & skills:
- A solid understanding of SEO best practices, including content creation and technical SEO optimisations
- Comfortable working independently with these SEO and Analytics tools (you don’t need to be an expert in all of them): Google Search Console, Ahrefs, SEMrush or similar, GA4, Screaming Frog
- Experience analysing performance data and turning insights into clear, prioritised recommendations
- Confidence running competitor analysis and identifying content or keyword gaps
How you work:
- Proactive and self-motivated – you spot opportunities and issues without needing constant direction
- Curious and eager to learn, especially through hands-on experimentation
- Comfortable working closely with an SEO Manager in a small team and taking ownership of defined areas of work
- Clear communicator, able to explain SEO insights to non-SEO stakeholders
SEO mindset & future focus:
- Keep up to date with SEO trends, Google algorithm updates and industry changes
- Strong interest in how AI, social search and changing user behaviour are reshaping organic discovery
- Enjoy testing ideas, learning from results, and iterating based on what works
Nice to have (but not essential):
- Experience in marketplaces, healthcare, or care-related sectors
- Familiarity with CMS platforms such as WordPress, Sanity or similar
SEO Executive Marketing · London · Hybrid employer: SLAMcore
Elder is an exceptional employer that fosters a vibrant and innovative work culture, perfect for those looking to make a meaningful impact in the care industry. With a strong commitment to employee growth, you will have the opportunity to develop your SEO skills in a supportive environment while collaborating with passionate teams in a hybrid setting in London. Join us to be part of a purpose-led scale-up that values data-driven insights and encourages continuous learning and experimentation.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Executive Marketing · London · Hybrid
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that SEO Executive role.
✨Tip Number 2
Show off your skills! Create a personal project or a portfolio showcasing your SEO work. Whether it's a blog or a case study of a past project, we want to see how you apply those SEO fundamentals in real life. This will definitely catch the eye of hiring managers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of current SEO trends and tools. We recommend practising common interview questions related to SEO and being ready to discuss how you’d tackle specific challenges at Elder. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our mission to revolutionise the care industry.
We think you need these skills to ace SEO Executive Marketing · London · Hybrid
Some tips for your application 🫡
Show Your SEO Skills:Make sure to highlight your understanding of SEO fundamentals in your application. We want to see how you can apply your knowledge to improve organic performance, so share any relevant experiences or projects you've worked on!
Tailor Your Content:When writing your application, tailor your content to reflect the job description. Use keywords and phrases from the listing to show that you understand what we're looking for and how you fit into our vision.
Be Clear and Concise:Keep your application clear and to the point. We appreciate straightforward communication, so avoid fluff and focus on what makes you a great fit for the SEO Executive role at Elder.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at SLAMcore
✨Know Your SEO Basics
Make sure you brush up on your SEO fundamentals before the interview. Be ready to discuss on-page optimisation, keyword research, and technical SEO. Having specific examples of how you've applied these concepts in past roles will really impress the interviewers.
✨Show Your Curiosity
Elder is looking for someone who is eager to learn and experiment. Prepare to share instances where you've proactively sought out new SEO trends or tools. This shows that you're not just about the basics but are also keen to grow and adapt in a fast-paced environment.
✨Be Ready to Collaborate
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Whether it's content production or technical improvements, demonstrating your ability to work cross-functionally will be key.
✨Prepare for Technical Questions
While you won't be leading complex projects, understanding technical SEO is crucial. Familiarise yourself with tools like Google Search Console and Screaming Frog. Be prepared to discuss how you've identified issues like duplicate content or broken links in the past.
