Regional Director of Strategic Sales UK&I

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.

About the role

Synthesia is seeking an experienced Regional Director of Strategic Sales to lead the team responsible for landing and expanding our largest customers (10k+ employees). In this role, you will recruit and develop a team of world‑class sellers, drive excellence across PG and MEDDPICC, and define how we land and grow within the world’s largest and most complex organisations. We’re looking for a passionate first‑line leader – someone who thrives in the weeds with their team and can make a meaningful, lasting impact on their careers.

What you’ll be doing…

• Lead our EMEA‑based UK/I Accounts team to drive predictable Annual Recurring Revenue (ARR) by landing and expanding Synthesia’s highest‑value customers (10k+ employees).
• Own pipeline quality and rigour, ensuring the team builds a robust, data‑backed pipeline that creates confidence in future revenue and supports accurate forecasting.
• Refine and execute a comprehensive account strategy, leveraging your experience to deepen relationships within key accounts, elevate our reach to the executive level, and accelerate expansion motions.
• Partner with Talent Acquisition to hire and develop a world‑class team, ensuring we attract top‑tier, MEDDPICC‑savvy sellers.
• Shape a high‑performance culture where senior sellers are coached, empowered, and given a clear path to thrive and grow at Synthesia.
• Champion a Pipeline Generation (PG) mindset, reinforcing that outbound is a shared responsibility and a core competitive advantage.
• Work cross‑functionally with Marketing and Customer Success to drive seamless alignment across the commercial organisation, maximising customer satisfaction, engagement, and long‑term value.
• Continuously enhance our sales playbooks, embedding best practices, process improvements, and MEDDPICC methodologies that elevate the consistency and effectiveness of the entire sales function.

Requirements

• You're a true first‑line leader at heart – motivated, hands‑on, and passionate about coaching teams to success every day.
• You've recruited senior sellers who have thrived (recruiting is the number 1 priority of every GTM leader at Synthesia).
• Proven track record managing senior sellers carrying $1M+ quotas, who consistently win and grow large, complex organisations (10k+ employees).
• You've sold across lines of business, not just IT. We're particularly excited if you've sold to CROs.
• Experience in value‑driven, methodological, playbook sales environments, with formal adoption of MEDDPICC and Command of the Message.
• Experience navigating rapid‑growth environments, embracing both the opportunities and the challenges – and thriving through them.
• Executive presence with outstanding communication skills, both verbal and written, enabling you to influence stakeholders at every level.

Our culture

At Synthesia, we’re passionate about building, not talking, planning or politicising. We strive to hire the smartest, kindest and most unrelenting people and let them do their best work without distractions. Our work principles serve as our charter for how we make decisions, give feedback and structure our work to empower everyone to go as fast as possible.

Benefits

• A hybrid setting where you can work from our London office.
• Paid parental leave entitles primary caregivers to 16 weeks of full pay, and secondary 5 weeks of full pay.
• 25 days of annual leave + public holidays.
• Cycle to work scheme (London).
• Private Medical Insurance (Medical History Disregarded basis), including mental health support, dental & vision, cashback and gym discounts.
• A generous referral scheme if you help us hire.
• Pension contribution/salary sacrifice.
• Work from home set up.