Regional Director of Sales, Mid Market London

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.

About the role… As we build a new category, we’re redefining the future of SaaS sales. We’re now seeking an exceptional Senior Regional Manager of Sales to lead and scale our Mid-Market segment. This is a rare opportunity to build and shape a high-velocity, high-performance team of Account Executives focused on companies typically ranging from ~100–1,000 employees. You’ll play a critical role in driving new logo acquisition while building a strong land-and-expand motion across a broad and diverse customer base.

As a key leader in our scaling journey, you will:

• Build and lead a US-based Mid-Market team responsible for driving ARR through new business and expansion within existing accounts.
• Establish excellence in pipeline generation, sales fundamentals, and disciplined deal execution.
• Create a performance culture rooted in accountability, outbound rigor, and operational precision.
• Partner cross-functionally with Marketing, RevOps, and Customer Success to ensure strong lead flow, smooth handoffs, and expansion success.

At Synthesia, we’re building an environment where ambitious leaders can do the most impactful work of their careers. If you’re energized by building teams, driving velocity, and scaling repeatable systems, we’d love to meet you.

What you’ll be doing…

• Lead and grow a US-based Mid-Market team focused on driving ARR across companies in the 100–1,000 employee range.
• Drive a strong pipeline generation culture where outbound is a shared responsibility.
• Coach AEs on discovery depth, deal qualification (MEDDPICC), and multi-threading across lines of business.
• Balance velocity with deal quality–ensuring predictable forecasting and strong conversion metrics.
• Proactively recruit top Mid-Market talent and build a strong bench.
• Refine segmentation, territory design, and playbooks to support repeatable scale.
• Partner closely with Marketing and Customer Success to drive new logo acquisition and structured expansion.

We’d love to hear from you if you have…

• Proven leadership experience managing Mid-Market SaaS sales teams.
• Experience managing teams in heavy outbound/sales-led organisations; you have operational excellence and rigour around pipeline generation (PG).
• Experience in reputable, value-driven, methodological sales environments, ideally using MEDDPICC & Command of the Message.
• You’ve proactively recruited and built winning teams before - bonus points if you’ve headhunted reps yourself, as you’ll be expected to PG here!
• Extensive experience in B2B SaaS sales winning new business and expanding existing accounts - before you became a manager, you had your own successful SaaS sales career.
• You’ve experienced rapid growth & understand the opportunities and challenges that can bring - and you thrive in it!
• Superior process and time-management skills.

Location New York City or Austin. Willingness to travel to NYC HQ and customer sites as needed.

We'd be particularly excited if...

• Your experience is with transformatory SaaS products that are sold across lines of business and use-cases.
• You're based in New York City or Austin.

Salary We aim to be competitive based on location, 50/50 split + share options.

Our culture At Synthesia, we expect everyone to:

• Put the Customer First
• Own it & Go Direct
• Be Fast & Experimental
• Make the Journey Fun

You can read more about this in this public Notion page.

Benefits:

• A competitive salary + stock options in our fast-growing Series D startup
• Hybrid working environment
• 100% Medical, Dental & Vision
• 401k Plan
• Paid parental leave
• 25 days of annual leave + Public holidays + paid sick leave
• Fun culture with regular socials
• A generous referral scheme
• A brand new computer + monitor