North America Sales Lead

Key Responsibilities

• Lead Generation & Inbound Qualification
• Collaborate with EAP resellers to identify co-selling opportunities and support their employer-facing teams across the Americas.
• Identify and engage employer clients across the Americas, building a strong outbound pipeline through calls, emails, social selling, and networking.
• Qualify inbound opportunities from EAP reseller partners and manage discovery calls or full-cycle follow-up in English and French/Spanish where required.
• Navigate regional healthcare variations and employer benefits landscapes across geographies.
• Utilize CRM systems to track all prospect interactions and maintain accurate pipeline data.
• Sales Support & Collaboration
• Provide product knowledge, training materials, sales enablement decks, and resources to partners in English (and French/Spanish where required).
• Develop and maintain sales materials for employer prospects and reseller partners, ensuring market accessibility across the Americas (including bilingual English/French/Spanish materials).
• Collaborate with Marketing to optimize lead generation campaigns and messaging across markets.
• Work closely with Vira Health Leadership & Reseller Account Executives to ensure smooth lead handoffs and deal progression.
• Adapt sales approaches considering provincial healthcare differences and regulatory requirements.
• Performance & Reporting
• Meet or exceed targets for qualified opportunities, pipeline creation, and closed deals across territory.
• Track activity metrics and pipeline in the CRM.
• Participate in sales strategy discussions and contribute to best practices for market expansion.
• Key Requirements
• 3+ years of B2B sales experience, business development, or customer-facing experience.
• Fluent English required; French or Spanish proficiency preferred.
• Strong verbal and written communication skills in English (and French or Spanish where applicable).
• Understanding of nuances of employer benefits landscapes across the Americas, group insurance, and provincial healthcare variations.
• Highly organised, data-driven, and proficient in CRM tools.
• Self-motivated with excellent time management and organizational skills.
• Comfortable with cold calling and prospecting activities.

What benefits can I expect at Vira?

• A commitment to adapting how we work to fit a variety of new and existing needs; we are remote first so flexibility is really important to us.
• 15 days vacation plus provincial statutory holidays (increasing with tenure).
• Extended health benefits including paramedical services, mental health support, and telemedicine.
• Your choice of tech equipment - whatever you need to get the job done.
• Enrollment in employer-matched RRSP program.
• An environment where your personal development is really important.
• CAD $250 to set up your home office if working remotely.
• Professional development budget including language training (French courses for anglophone employees).
• Flexible working hours to accommodate time zone differences across North America.
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