At a Glance
- Tasks: Lead Synthesia's social media presence across major platforms and shape the narrative around AI and creativity.
- Company: Join a leading AI video platform backed by top investors, shaping the future of work.
- Benefits: Competitive salary, hybrid work model, and a vibrant team culture.
- Other info: Dynamic environment with opportunities to innovate and grow your career.
- Why this job: Be at the forefront of AI discussions and influence how we communicate in the digital age.
- Qualifications: Strong understanding of social media dynamics and a passion for AI and creativity.
The predicted salary is between 60000 - 80000 € per year.
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.
About the role
Most people think AI is coming to their job. We think it's coming for the boring parts of it. We’re not looking for a social media manager. We’re looking for a Social Media Lead — someone who’s plugged into the conversation at a level that goes beyond posting. Someone who understands that the debate happening right now around AI and human creativity is one of the most consequential of our time, and who wants to be an active voice in shaping it. You'd own how Synthesia shows up across LinkedIn, X, Instagram, TikTok, and YouTube. Not just posting. Thinking. Helping figure out what a leading AI company should sound like in culture, and then making it happen.
The team
You’ll report into the Head of Social Media and work alongside a team of six, including videographers, editors, and creators who produce exceptional content in-house across every format and channel. This team can make anything. What they need from you is someone who knows how to make it travel. You'll be the distribution brain of the group, helping everyone point their energy in the right direction, understanding what works where and why, and making sure the best ideas actually reach the people they should.
What you'll be doing
- Owning Synthesia's presence across LinkedIn, X, Instagram, TikTok, and YouTube, day to day and long term
- Shaping the social voice and narrative around AI, creativity, and the future of work
- Building a content calendar that has rhythm without losing soul
- Engaging with our community in a way that’s fun, thoughtful and real
- Tracking what works, spotting trends, and knowing when the numbers are telling the story and when they're not
We'd love to hear from you if...
- You think in distribution. You don't just ask "is this good?" You ask "who is this for, where will it land, and how do we get it there?"
- You're genuinely curious about AI and what it means for human creativity and the future of work.
- You're optimistic about where this is going. You believe AI can make work more human, not less, and you want to help tell that story.
- You know when something lands and when it doesn't, and you can usually explain why. Instinct first, data second.
- You write well, with a point of view and a specific voice.
- You're organised enough to run the machine, but you'd be bored in a role that was only that.
- You don't need a brief to know what to post. You need room to move.
Location: London or New York · Full-time · Hybrid (3 days in office)
Why Synthesia
Imagine joining Airbnb, Stripe, or Figma when they had product-market fit, but the world hadn't completely realized it yet. That's where Synthesia is today. We hire the smartest, kindest, and most unrelenting people and let them do their best work, without distractions.
Social Media Lead London employer: SLAMcore
At Synthesia, we pride ourselves on being an exceptional employer, fostering a vibrant work culture that encourages creativity and innovation. Our London office is a hub for collaboration, where employees are empowered to shape the future of AI in visual communication while enjoying opportunities for personal and professional growth. With a commitment to meaningful work and a supportive environment, we attract top talent who are passionate about making a real impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead London
✨Tip Number 1
Get to know the company inside out! Before your interview, dive deep into Synthesia's mission and values. Understand their products and how they’re shaping the future of AI and creativity. This will help you speak their language and show that you're genuinely interested.
✨Tip Number 2
Show off your social media savvy! Prepare examples of successful campaigns you've led or contributed to. Be ready to discuss what worked, what didn’t, and how you can apply those lessons at Synthesia. They want someone who thinks strategically about distribution!
✨Tip Number 3
Engage with their content! Start interacting with Synthesia’s posts on LinkedIn, Instagram, and other platforms. Share your thoughts on AI and creativity in the comments. This not only shows your enthusiasm but also helps you get noticed by the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Let’s make sure your voice is heard in the right place!
We think you need these skills to ace Social Media Lead London
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your personality shine through. We want to see the real you, so don’t be afraid to express your thoughts and ideas in a way that feels natural to you.
Show Your Passion for AI:Make sure to highlight your genuine interest in AI and its impact on creativity and work. We’re looking for someone who’s not just knowledgeable but also excited about the future of this field.
Tailor Your Application:Don’t just send a generic application. Take the time to align your experience and skills with what we’re looking for in a Social Media Lead. Show us how you can contribute to our unique voice and narrative.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at SLAMcore
✨Know Your AI Stuff
Make sure you’re up to speed on the latest trends in AI and how they relate to creativity and social media. Synthesia is looking for someone who can engage in meaningful conversations about these topics, so be prepared to share your thoughts and insights.
✨Show Off Your Distribution Skills
Think about how you would approach content distribution for Synthesia. Be ready to discuss specific strategies for different platforms like LinkedIn, TikTok, and Instagram. They want to see that you understand not just what to post, but how to make it resonate with the right audience.
✨Bring Your Creative Voice
This role isn’t just about managing posts; it’s about shaping a narrative. Prepare examples of your writing or content that showcase your unique voice and perspective. Show them you can think outside the box and bring fresh ideas to the table.
✨Be Data-Driven Yet Intuitive
While data is important, Synthesia values instinct as well. Be ready to discuss how you balance both in your work. Share instances where your gut feeling led to successful campaigns, and how you used data to back up your decisions.
