At a Glance
- Tasks: Lead product launches and streamline marketing processes for cutting-edge AI video solutions.
- Company: Join Synthesia, the leading AI video platform trusted by Fortune 100 companies.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on continuous improvement and impactful launches.
- Why this job: Be at the forefront of AI innovation and shape how businesses communicate visually.
- Qualifications: 6+ years in product marketing with a knack for systems thinking and automation.
The predicted salary is between 70000 - 90000 € per year.
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations. Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.
ABOUT THE ROLE
We're looking for a systems-minded release marketer to own how we bring products to market — from the earliest signal out of product planning to the moment a feature lands in a customer's hands. This role sits at the intersection of product, marketing, and go-to-market enablement. You'll build the processes that make launches predictable and repeatable, help centralize and manage the product roadmap, and make sure field teams always have what they need to speak confidently about what we're building. You'll be the connective tissue between Product and commercial teams, and you'll be the person who makes the whole system work better.
You should be someone who thinks in systems — always looking to build repeatable, scalable processes rather than one-off outputs. Someone who gets genuinely excited about finding a smarter way to do something: automating a manual workflow, connecting tools so information flows without chasing, or shaving a week off a launch cycle. You'll reach instinctively for tools like Claude, Notion, Slack, and Linear to get things done faster — and you'll bring that same instinct to how the team operates. You'll use AI tooling not just to market our product, but to do your own best work.
Location: London (3 days per week in office)
WHAT YOU'LL DO
- Product Roadmap & Release Readiness: Centralize and piece together the product roadmap — maintaining it in collaboration with Product teams, ensuring it reflects the latest source of truth for what's coming. Partner closely with Product and Engineering to establish a clear release readiness process, including standardized release notes, tiering criteria, and handoff checkpoints before any feature goes to GA. Define and maintain the launch tiering framework so there's a shared, consistent language across the company for scoping launch effort.
- Launch Execution & Success: Ensure GTM teams — Sales, Revenue Enablement, Customer Success — always have what they need to communicate confidently: talk tracks, product capability guides, one-pagers, and creative assets. Partner with Revenue Enablement to ensure they have the right assets for enablement sessions ahead of releases, so every GTM team member can speak to what's new and why it matters to customers. Help orient the team around continuous release momentum — making sure smaller shipping moments are communicated clearly and consistently, not just the big launches. Support launch moments end-to-end, coordinating assets, timing, and messaging across channels to land with impact.
- Systems & Automation: Audit and map the end-to-end release marketing workflow — from changelog to customer communication — and identify where tooling, templates, or process changes can reduce friction and accelerate time-to-market. Build scalable systems that grow with our shipping velocity: standardized messaging frameworks, asset libraries, launch trackers, and cross-functional handoff processes. Align tools across Product, Marketing, and GTM so information flows without manual chasing — and actively experiment with AI tooling to accelerate how we produce and ship launch materials.
WE'RE LOOKING FOR SOMEONE WHO:
- Has 6+ years of experience in product marketing, release marketing, or GTM program management at a B2B SaaS company — you've owned the launch process, not just participated in it.
- Is a genuine systems thinker and tinkerer — you don't just execute launches, you build the infrastructure that makes the next one easier. You're the kind of person who spots a manual process and immediately starts thinking about how to automate it.
- Is hands‑on with modern tools — you're comfortable in Notion, Slack, Linear, and AI tools like Claude, and you naturally reach for them to move faster and work smarter.
- Is comfortable working directly with Product and Engineering — you know how to ask the right questions early, read between the lines of a roadmap, and translate engineering timelines into GTM‑ready content.
- Brings a point of view on launch operations — you've built tiering frameworks or release processes before and have opinions on what works.
- Is operationally sharp — able to manage multiple launches in parallel, maintain visibility across the release calendar, and help the team show momentum through continuous shipping.
- Is a clear, concise writer who can translate product capabilities into the language customers and field teams actually use — without losing accuracy in the process.
- Is collaborative by default — this role touches nearly every team, and you thrive as a connector and coordinator.
Product Marketing Manager, Release Marketing London employer: SLAMcore
At Synthesia, we pride ourselves on being an innovative leader in the AI video space, offering a dynamic work environment that fosters creativity and collaboration. Our London office is not just a workplace; it's a hub for growth, where employees are encouraged to develop their skills and contribute to groundbreaking projects that shape the future of visual communication. With a strong emphasis on employee well-being, flexible working arrangements, and access to cutting-edge tools, we ensure that our team members thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager, Release Marketing London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show them you’re not just another candidate; you’re genuinely excited about what they do and how you can contribute.
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your experience and how it aligns with the role. Keep it concise but impactful—think of it as your personal marketing campaign.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the position. Plus, it’s just good manners!
We think you need these skills to ace Product Marketing Manager, Release Marketing London
Some tips for your application 🫡
Show Your Systems Thinking:Make sure to highlight your ability to think in systems throughout your application. We want to see how you’ve built processes that make launches smoother and more efficient. Share specific examples of how you've automated workflows or improved communication between teams.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate a straightforward style that translates complex product capabilities into simple language. Remember, clarity is key, so avoid jargon unless it’s necessary!
Demonstrate Your Hands-On Experience:We’re looking for someone with solid experience in product marketing or release marketing. Use your application to showcase your hands-on experience with tools like Notion, Slack, and AI tools. Tell us how you’ve used these tools to enhance your work and drive results.
Connect the Dots:Your application should reflect your collaborative nature. Show us how you’ve worked with different teams, especially Product and Engineering, to ensure successful launches. We love seeing candidates who can connect the dots and bring teams together for a common goal!
How to prepare for a job interview at SLAMcore
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Synthesia's products and how they fit into the market. Familiarise yourself with their AI video platform and think about how you would approach bringing new features to market. This will show your genuine interest and help you answer questions more confidently.
✨Demonstrate Your Systems Thinking
Be prepared to discuss specific examples of how you've built scalable processes in previous roles. Think about times when you automated workflows or improved communication between teams. Synthesia is looking for someone who can think in systems, so highlight your experience in creating repeatable and efficient launch processes.
✨Show Off Your Tool Savvy
Since the role involves using tools like Notion, Slack, and AI technologies, come ready to discuss your experience with these platforms. Share how you've used them to enhance productivity and streamline processes in past roles. This will demonstrate that you're not just familiar with the tools but know how to leverage them effectively.
✨Prepare for Collaborative Scenarios
Given the collaborative nature of the role, think of examples where you've successfully worked with cross-functional teams. Be ready to discuss how you’ve facilitated communication between product and marketing teams, and how you ensured everyone was aligned during launches. This will showcase your ability to be a connector and coordinator, which is key for this position.