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For Companies At a Glance
- Tasks: Lead sales and marketing strategies to drive growth in IT consulting.
- Company: Dynamic IT consulting firm focused on managed and professional services.
- Benefits: Competitive salary, leadership opportunities, and a collaborative work environment.
- Why this job: Make a significant impact by shaping the future of IT consulting.
- Qualifications: 8+ years in IT consulting with proven sales and marketing success.
- Other info: Join a culture of innovation and accountability while mentoring a high-performing team.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a dynamic and results-driven Sales & Marketing Director to lead the growth strategy for our IT Consulting firm specializing in Managed Services and Professional Services. The ideal candidate will combine strategic vision with hands-on execution, owning the entire sales and marketing lifecycle — from go-to-market planning and brand positioning to pipeline generation, deal closure, and account growth. This role requires a proven leader with deep experience in the IT consulting, Professional Services and the MSP sector, who can align business objectives with sales and marketing execution to deliver consistent revenue growth.
Key Responsibilities
- Strategic Leadership
- Develop and execute the go-to-market strategy, sales roadmap, and marketing execution plan to drive new client acquisition and account expansion.
- Define and own growth targets (revenue, pipeline, market share) aligned with company strategy.
- Work closely with the executive team to refine service offerings, pricing strategies, and market positioning.
- Sales Leadership
- Lead the end-to-end sales cycle: prospecting, qualification, solution selling, proposal development, negotiation, and closure.
- Build and maintain a robust pipeline of opportunities across target verticals (e.g., financial services, healthcare, manufacturing, public sector).
- Establish and nurture executive-level client relationships, becoming a trusted advisor.
- Drive account-based growth strategies, including cross-sell and upsell of managed and professional services.
- Implement sales performance metrics, forecasting models, and reporting.
- Marketing Leadership
- Oversee brand positioning, digital marketing, content strategy, and thought leadership campaigns to enhance market presence.
- Drive demand generation programs that deliver qualified leads to the sales pipeline.
- Align marketing efforts with sales goals, ensuring clear ROI on campaigns.
- Represent the company at industry events, trade shows, and networking forums.
- Develop case studies, client success stories, and service value propositions.
- Team Leadership & Collaboration
- Build, mentor, and lead a high-performing sales & marketing team.
- Foster a culture of accountability, innovation, and collaboration.
- Work closely with service delivery leaders to ensure client satisfaction and strong referenceability.
- Collaborate with pre-sales, solutions architects, and technical teams to design compelling proposals.
Education & Certification
- Bachelor's degree in Business, Marketing, or related field (MBA desirable).
- Sales/Marketing leadership certifications (HubSpot, Salesforce, CIM, etc.) a plus.
Experience
- 8+ years of progressive experience in IT consulting, managed services, or professional services sales/marketing.
- Proven track record of achieving and exceeding multi-million revenue targets in B2B IT, Professional and Managed services.
- Experience in developing and executing growth strategies across multiple service lines (cloud, infrastructure, cybersecurity, digital workplace, etc.).
- Strong background in consultative solution selling and relationship-based sales.
- Experience managing and scaling marketing functions, including digital demand generation, campaigns, and brand development.
Skills & Competencies
- Exceptional strategic planning and execution skills — ability to translate vision into actionable sales and marketing plans.
- Strong understanding of UK & EMEA IT and Professional services market trends, buyer behavior, and competitive landscape.
- Excellent leadership, coaching, and team development skills.
- Strong financial acumen (P&L ownership, pipeline forecasting, ROI measurement).
- Outstanding presentation, communication, and negotiation skills.
- Proficiency with CRM and marketing automation platforms (Salesforce, HubSpot, MS Dynamics).
Personal Attributes
- Entrepreneurial, growth-driven mindset with a passion for technology consulting.
- Hands-on leader who can balance strategy with execution.
- Strong network within the UK enterprise and mid-market IT sector.
- High integrity, resilience, and client-centric approach.
Director Sales & Marketing in London employer: SkySys
Contact Detail:
SkySys Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Sales & Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events, trade shows, and online forums. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Showcase your expertise! Create content that highlights your knowledge in IT consulting and managed services. Whether it's a blog post or a LinkedIn article, let us see your thought leadership shine.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out directly to companies you admire, like ours, and express your interest. A personal touch can make all the difference.
✨Tip Number 4
Prepare for interviews by practising your pitch. Know your numbers and be ready to discuss how you've driven growth in past roles. We love candidates who can back up their claims with solid examples!
We think you need these skills to ace Director Sales & Marketing in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales & Marketing Director role. Highlight your experience in IT consulting and managed services, and don’t forget to showcase your achievements in driving revenue growth.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re the perfect fit for this role. Share specific examples of how you've developed go-to-market strategies or led successful sales cycles in the past.
Showcase Your Leadership Skills: We want to see your leadership style! Include examples of how you've built and mentored high-performing teams, and how you’ve fostered a culture of accountability and innovation.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at SkySys
✨Know Your Numbers
As a Sales & Marketing Director, you'll need to demonstrate your understanding of revenue targets and pipeline metrics. Brush up on your past achievements and be ready to discuss specific figures that showcase your success in driving growth.
✨Showcase Your Strategic Vision
Prepare to articulate your go-to-market strategies and how you've executed them in previous roles. Think about how you can align business objectives with sales and marketing execution, and be ready to share examples of how you've done this effectively.
✨Build Rapport with the Interviewers
Since this role involves nurturing executive-level client relationships, practice building rapport during your interview. Be personable, listen actively, and engage with the interviewers to show that you can connect with clients just as easily.
✨Demonstrate Your Leadership Style
You'll be leading a team, so it's crucial to convey your leadership approach. Prepare examples of how you've built and mentored high-performing teams, and discuss how you foster a culture of accountability and innovation.
