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- Tasks: Lead the Pan-European Paid Search strategy and optimize campaigns with data-driven insights.
- Company: Join a dynamic team at SkyShowtime, a leader in the entertainment industry.
- Benefits: Enjoy opportunities for career development and collaboration with top media partners.
- Why this job: Make a real impact on marketing strategies while working in a fast-paced, innovative environment.
- Qualifications: Proven experience in Paid Search and strong analytical skills are essential.
- Other info: Fluency in English is required; additional languages are a plus.
The predicted salary is between 48000 - 84000 £ per year.
This job is brought to you by Jobs/Redefined, the UK’s leading over-50s age inclusive jobs board.
Senior Manager, PPC/Biddable
Department: Brand & Marketing
Employment Type: Permanent – Full Time
Location: London
Description
The primary focus of this role is to lead the Pan-European Paid Search strategy, with a secondary emphasis on providing cross-channel data insights. You will collaborate closely with regional teams, media partners, and our agency to drive exceptional results. The role combines strategic leadership with data-driven analysis to optimise regional Paid Search campaigns, ensuring performance is continually improved through ongoing optimisation and testing efforts.
Key Responsibilities
- Lead the development and execution of the Pan-European Paid Search strategy, ensuring alignment with broader marketing goals while adapting to regional market nuances.
- Cultivate strong relationships with our Paid Search agency and key media partners (Google, Bing, etc.) to ensure seamless execution and maximum impact. Collaborate with regional digital marketing teams to deliver bespoke regionally nuanced campaigns.
- Oversee day-to-day campaign management, utilising performance data to continuously refine and optimise campaigns. Lead A/B testing initiatives and performance reviews to drive improved subscriber acquisition metrics (CVR, CPA etc.) across all markets.
- Provide actionable insights derived from both in-platform data and advanced models like Marketing Mix Models (MMM) and Multi-Touch Attribution (MTA). Use these insights to inform broader marketing strategies and performance optimisations.
- Prepare and present weekly performance reports, offering clear, concise summaries of key metrics and actionable insights to stakeholders. Ensure that campaign performance, risks, and opportunities are effectively communicated in trading meetings.
- Management and career development of 1x PPC manager.
Skills, Knowledge and Expertise
- Proven track record in Paid Search, including hands-on experience within a media agency and managing multi-market campaigns.
- Deep understanding of Paid Search strategies, trends, and bid management platforms (e.g. Search Ads 360, Marin, Kenshoo).
- Strong interest in the digital marketing landscape, particularly within the entertainment industry.
- Ability to analyse data and deliver actionable insights, with a keen eye for detail and focus on campaign optimisation.
- Clear communication skills, capable of translating data into prioritised actionable insights – understanding business priorities and objectives
- Fluency in English required; additional languages relevant to SkyShowtime markets are a plus.
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Senior Manager, PPC/Biddable employer: SkyShowtime
Contact Detail:
SkyShowtime Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, PPC/Biddable
✨Tip Number 1
Familiarize yourself with the latest trends in Paid Search and digital marketing, especially within the entertainment industry. This knowledge will help you speak confidently about strategies and innovations during interviews.
✨Tip Number 2
Build a strong understanding of the specific tools mentioned in the job description, like Search Ads 360 and Marin. Being able to discuss your experience or insights on these platforms can set you apart from other candidates.
✨Tip Number 3
Prepare to showcase your ability to analyze data and derive actionable insights. Think of examples where you've successfully optimized campaigns based on performance data, as this will demonstrate your strategic thinking.
✨Tip Number 4
Since the role involves collaboration with various teams and stakeholders, practice articulating how you've effectively communicated complex data insights in previous roles. This will highlight your communication skills, which are crucial for this position.
We think you need these skills to ace Senior Manager, PPC/Biddable
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Senior Manager, PPC/Biddable position. Highlight key responsibilities and required skills, such as experience in Paid Search and data analysis, to tailor your application accordingly.
Showcase Relevant Experience: In your CV and cover letter, emphasize your proven track record in Paid Search, particularly any hands-on experience within a media agency and managing multi-market campaigns. Use specific examples to demonstrate your success in optimizing campaigns.
Highlight Communication Skills: Since clear communication is crucial for this role, make sure to illustrate your ability to translate complex data into actionable insights. Provide examples of how you've effectively communicated performance metrics and strategies to stakeholders in the past.
Tailor Your Application: Customize your cover letter to reflect your understanding of the digital marketing landscape, especially within the entertainment industry. Mention any relevant tools or platforms you are familiar with, such as Search Ads 360 or Marin, to show your expertise.
How to prepare for a job interview at SkyShowtime
✨Showcase Your Strategic Thinking
Be prepared to discuss your approach to developing and executing a Paid Search strategy. Highlight specific examples where you've aligned campaigns with broader marketing goals and adapted to regional market nuances.
✨Demonstrate Data-Driven Decision Making
Expect questions about how you utilize performance data to optimize campaigns. Share instances where your analysis led to significant improvements in metrics like CVR and CPA, and be ready to discuss A/B testing initiatives you've led.
✨Highlight Your Collaboration Skills
Since this role involves working closely with regional teams and media partners, emphasize your experience in building strong relationships. Prepare examples of successful collaborations that resulted in impactful campaign execution.
✨Prepare for Performance Reporting
You will likely need to present performance reports to stakeholders. Practice summarizing key metrics and insights clearly and concisely, and think about how you would communicate risks and opportunities in trading meetings.
