Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategy and planning, overseeing budgets and cross-functional collaboration.
- Company: Join the UK's leading age-inclusive jobs board focused on empowering over-50s.
- Benefits: Enjoy a full-time role with potential for growth and development in a dynamic environment.
- Why this job: Be part of a creative team driving impactful marketing strategies in the entertainment industry.
- Qualifications: Experience in digital subscription services and managing substantial media budgets is essential.
- Other info: This is a 12-month fixed-term contract based in London.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Department: Brand & Marketing
Employment Type: Fixed Term - Full Time
Location: London
Description
The Head of Marketing Strategy & Planning is responsible for overseeing and driving annual and quarterly planning, media strategy and paid media marketing budgets. You will lead cross functional collaboration to drive annual and quarterly marketing plans, use data and insights to identify growth challenges and opportunities and address these in our marketing strategy. Paid media budget owner, owns relationship with media agency, and drives rigour, quality and consistency in our media strategy, planning and buying.
Key Responsibilities
- Planning: Drive all quarterly and annual planning, creating best in class strategic marketing plans to drive volume and revenue for the business. Work with the content and programming team to understand our slate and determine the optimal selection of what and how we support our shows to drive business growth. Craft an overarching marketing strategy that is grounded in insight & learnings. Work closely with cross-functional central and regional teams to understand regional nuances that impact the wider strategic plan. Ensure our quarterly plans consider a variety of inputs such as prior campaign learnings, local media landscape (e.g. cost of media), MMM and seasonality. Bring commercial rigour to our planning cycle with both a qualitative and quantitative viewpoint. Create a full-funnel approach better connecting awareness, acquisition, organic and retention activity. Gain buy-in for the plans across all teams, including c-suite. Attribute investment by market / by title.
- Drive strategic marketing initiatives: Drive ad hoc strategic projects that are briefed throughout the year to address latest business challenges.
- Promote data informed decision making: To drive strategic decisions, optimise marketing spend and improve overall campaign impact.
- Media: Own overarching relationship with our media agency. Oversee the relationship between the media agency and central marketing, regional marketing, finance, and commercial trading teams. Responsible for driving strategic rigour and consistency across our pan regional media strategy. Responsible for multi-million euro paid media budget. Working closely with Senior Media Manager, finance, trading, digital and the local regional teams to ensure budget is spent based on best practice planning principles. Ultimately ensuring all budget is reported and reconciled accurately.
- Media Mix Modelling: Support the management of the relationship with provider, and cross functional teams. Ensure all MMM learnings are fed into all quarterly and media plans.
- Team & People Management: Lead a high performing sub-team by promoting a positive and growth-orientated environment. Responsible for managing a small but strong team (3 direct reports). Working closely with the team to develop and grow team members to best set them up for success. Advance the planning function by going beyond what we are currently doing. Identifying opportunities to continually optimise and evolve our thinking and approach.
Skills, Knowledge and Expertise
- Relevant experience gained within digital subscription services ideally SVOD or broader entertainment is a must.
- Confident to own and run a significant media entertainment account, managing a substantial Paid Media budget across both marketing planning and media.
- Confident to liaise and present to senior leadership (incl c-suite).
- Strong strategic thinker who can take an objective, helicopter view across all markets by prioritising business objectives.
- Commercially minded understanding that all plans and content selections are ultimately there to drive a number.
- Budget literate and able to acutely track and manage a significant paid media budget.
- An influential & confident voice able to work cross functionally, challenge and navigate complex and conflicting points of view.
- Able to build strong relationships with teams at pace to facilitate a sharing of ideas and updates - with collaboration at the heart of all conversations.
- Understands European market nuances and ensures these nuances are woven into plans.
- Strong media experience with prior in-house or in-agency responsibility and generally knowledgeable on the media agency landscape.
- Experience of working with media analysis models e.g. MMM / econometrics / audits.
- Ability to clearly demonstrate impact of paid media on D2C business goals.
- A content enthusiast who understands the industry and implications on planning.
- Able to interpret data & insight to craft marketing ideas and strategies used to shape future plans.
- Confident and clear communicator who is experienced in building, summarising and presenting marketing strategies to SLT.
- Organised and structured thinker who is able to manage content categorisations, nuanced plans by market across multiple different regions.
Head of Marketing Strategy & Planning, 12-month FTC employer: SkyShowtime
Contact Detail:
SkyShowtime Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Strategy & Planning, 12-month FTC
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and media strategy, especially within the entertainment sector. Understanding the nuances of the European market will give you an edge when discussing your insights during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in managing substantial paid media budgets. Engaging with them can provide valuable insights and potentially lead to referrals that could help you land the job.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to inform marketing strategies in previous roles. Being able to articulate your experience with media mix modelling and budget management will demonstrate your capability for this position.
✨Tip Number 4
Showcase your leadership skills by highlighting any experience you have in managing teams or projects. The ability to lead a high-performing team and promote a positive environment is crucial for this role, so be ready to share relevant stories.
We think you need these skills to ace Head of Marketing Strategy & Planning, 12-month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital subscription services, particularly in marketing strategy and media management. Use specific examples that demonstrate your ability to manage substantial paid media budgets and lead cross-functional teams.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your strategic thinking and data-driven decision-making skills align with the responsibilities outlined in the job description. Be sure to mention your experience with media analysis models and how you can contribute to their marketing goals.
Showcase Leadership Skills: Highlight your experience in team management and development. Provide examples of how you've led teams to success and fostered a positive work environment. This is crucial as the role involves managing a small but strong team.
Demonstrate Market Understanding: Illustrate your knowledge of the European market nuances and how they impact marketing strategies. Mention any specific insights or experiences that showcase your ability to adapt plans based on regional differences, which is essential for this position.
How to prepare for a job interview at SkyShowtime
✨Showcase Your Strategic Thinking
As the Head of Marketing Strategy & Planning, you'll need to demonstrate your ability to think strategically. Prepare examples of past marketing strategies you've developed and how they drove business growth. Be ready to discuss how you approach planning and decision-making using data and insights.
✨Understand the Media Landscape
Familiarise yourself with the current media landscape, especially in relation to digital subscription services. Be prepared to discuss your experience managing substantial paid media budgets and how you've optimised media strategies in previous roles.
✨Highlight Cross-Functional Collaboration
This role requires strong collaboration across various teams. Share specific instances where you've successfully worked with cross-functional teams to achieve marketing goals. Emphasise your ability to build relationships and navigate complex viewpoints.
✨Prepare for C-Suite Engagement
You'll be liaising with senior leadership, so practice articulating your ideas clearly and confidently. Prepare a brief presentation on a marketing strategy you've implemented, focusing on the impact it had on business objectives, to showcase your communication skills.
