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- Tasks: Lead D2C growth planning and oversee strategic insights for subscriber growth.
- Company: Join the UK's leading age-inclusive jobs board focused on over-50s employment.
- Benefits: Enjoy a permanent full-time role in vibrant London with opportunities for professional growth.
- Why this job: Be part of a dynamic team driving innovative strategies in a fast-paced environment.
- Qualifications: Proven experience in planning or strategy, especially in subscription-based or D2C settings.
- Other info: Ideal for those passionate about media and content-driven businesses.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a dynamic and strategic Head of D2C Growth Planning to lead our Planning department and team. This role will oversee the development and execution of annual and long-term planning models, provide strategic insights to drive Direct-to-Consumer (D2C) growth, and manage cross-functional collaboration at a senior level. The ideal candidate will have a strong analytical mindset, exceptional leadership skills, and the ability to influence and drive business performance in a fast-paced environment.
Key Responsibilities
- Strategic Planning Leadership: Lead the development and management of a comprehensive D2C subscriber growth model, including detailed forecasting of tiers, acquisition channels, retention, marketing spend, and subscribers. Own the D2C reforecasting and long-range planning (LRP) process, ensuring alignment with business goals and market dynamics. Define and implement best practices for planning processes, ensuring data-driven decision-making at all levels. Act as the central point of contact for all D2C planning initiatives, working closely with senior leadership to align on growth objectives. Support the development of our quarterly marketing plans through collaborative participation in the budgeting process and market prioritisation initiatives.
- D2C Growth Strategy & Business Insights: Identify and evaluate new opportunities for subscriber growth, leveraging data-driven insights and market analysis. Collaborate with marketing, finance, analytics, content and B2B partnership teams to develop and refine strategies that drive acquisition, retention, and overall business performance. Support senior leadership with in-depth analysis and business cases to inform strategic decisions, ensuring a proactive and innovative approach to growth. Provide thought leadership in understanding the commercial dynamics of subscription services, ensuring strategies are informed by market trends and business objectives.
- Stakeholder & Team Leadership: Lead and develop a high-performing planning team, fostering a culture of collaboration, innovation, and excellence. Build strong relationships with key stakeholders across marketing, brand, finance, analytics, and content teams to ensure seamless execution of planning initiatives. Influence and engage with senior executives, presenting complex data insights in a clear and actionable manner. Champion cross-functional collaboration, ensuring teams are aligned and working towards shared growth objectives.
Skills, Knowledge and Expertise
- Proven experience leading a planning or strategy function, preferably in a subscription-based or D2C environment.
- Exceptional analytical skills with the ability to translate complex data into actionable insights for senior leadership.
- Strong commercial acumen and deep understanding of subscription service KPIs and growth levers.
- Excellent communication and stakeholder management skills, with experience presenting to and influencing senior executives.
- Ability to operate in a fast-paced, dynamic environment with multiple stakeholders and competing priorities.
- Strategic thinker with a proactive and problem-solving mindset, able to navigate ambiguity and drive business impact.
- Passion for the media industry and enthusiasm for content-driven businesses.
Head of D2C Growth Planning employer: SkyShowtime
Contact Detail:
SkyShowtime Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of D2C Growth Planning
✨Tip Number 1
Familiarise yourself with the latest trends in D2C growth strategies. Understanding current market dynamics and consumer behaviour will help you speak confidently about how you can contribute to our planning department.
✨Tip Number 2
Network with professionals in the subscription services industry. Engaging with others who have experience in D2C environments can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led planning initiatives in the past. Highlighting your analytical skills and ability to drive business performance will resonate well with our leadership team.
✨Tip Number 4
Showcase your understanding of key performance indicators (KPIs) relevant to subscription services. Being able to articulate how these metrics influence growth will demonstrate your commercial acumen and strategic thinking.
We think you need these skills to ace Head of D2C Growth Planning
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in D2C growth planning and strategic leadership. Use specific examples that demonstrate your analytical skills and ability to drive business performance.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the media industry and your understanding of subscription services. Clearly articulate how your skills align with the key responsibilities outlined in the job description.
Highlight Leadership Experience: Emphasise any previous roles where you led teams or projects, particularly in a fast-paced environment. Provide examples of how you fostered collaboration and innovation within your team.
Showcase Analytical Skills: Include specific instances where you used data-driven insights to inform strategic decisions. This could involve discussing forecasting models or successful marketing strategies you've implemented in the past.
How to prepare for a job interview at SkyShowtime
✨Showcase Your Analytical Skills
As the role requires a strong analytical mindset, be prepared to discuss specific examples of how you've used data to drive decisions in previous roles. Highlight any forecasting models or growth strategies you've developed.
✨Demonstrate Leadership Experience
This position involves leading a team, so share your experiences in managing and developing teams. Discuss how you've fostered collaboration and innovation in past roles, and be ready to provide examples of successful projects.
✨Understand D2C Dynamics
Familiarise yourself with the current trends in Direct-to-Consumer markets. Be prepared to discuss how you would approach subscriber growth and retention, and bring insights on market dynamics that could impact the business.
✨Prepare for Stakeholder Engagement
Since you'll be working closely with senior executives, practice presenting complex data in a clear and actionable manner. Think about how you can influence decision-making and align various teams towards common goals.
