At a Glance
- Tasks: Lead marketing strategy for Europe's newest streaming service and drive impactful campaigns.
- Company: Join SkyShowtime, a dynamic joint venture of Comcast and Paramount.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Be part of a passionate team that values creativity and innovation.
- Why this job: Shape the future of streaming while working with top-tier entertainment brands.
- Qualifications: 15+ years in marketing/media strategy, strong leadership, and collaboration skills.
The predicted salary is between 56250 - 68750 £ per year.
SkyShowtime is Europe’s latest streaming service and we’re looking for a talented VP, Marketing Strategy & Planning (12-months Mat Cover) to join our team based in London or Amsterdam. A joint venture of Comcast and Paramount, a Skydance Corporation, SkyShowtime brings together the best of Hollywood and local entertainment in one place. Launched across all of its markets in 2023, SkyShowtime is available in: Albania, Andorra, Bosnia & Herzegovina, Bulgaria, Croatia, Czechia, Denmark, Finland, Hungary, Kosovo, Montenegro, North Macedonia, Norway, Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden.
We’re building a team of passionate, values-driven professionals who thrive on creativity, collaboration, and making an impact. If you're excited by innovation, inspired by storytelling, and ready to help shape the future of streaming, we’d love to hear from you.
The role: As a senior leader within SkyShowtime, the VP of Marketing Strategy & Planning is responsible for driving the end-to-end media and content planning strategy that fuels our business KPIs. The team’s responsibility is to lead all awareness efforts across the streaming business, spanning Amazon, D2C, B2B marketing partnerships PR, and Publicity, coordinated with the goals and initiatives from the acquisition and retention teams. This role oversees three critical areas:
- Annual & Quarterly Marketing Planning: Defining the level of support to each one of our titles in our content slate – territories, titles and timing to maximise impact in terms of awareness and subscriber growth.
- Studio Partnership Management: Owning key studio relationships from a marketing perspective, providing insights for the different teams in the streaming organization and ensuring alignment on campaigns, creativity, and title planning.
- Media Leadership: Serving as the primary owner of our media agency relationship, driving strategic rigor, innovation, and the allocation of the full paid-media investment.
As a senior member of the Streaming Management Team and reporting to the Chief Streaming Officer, you will lead a multi-disciplinary team of planners, content marketers, and media specialists. You will play a key role in leading and shaping the broader marketing organisation, fostering alignment and collaboration across teams.
What you’ll lead:
- SkyShowtime's LRP, annual & quarterly awareness and media planning strategy across Europe.
- A multi-million-euro media investment, driving effectiveness and innovation through data science tools like our content performance prediction, estimating the traction of our titles in terms of sales and engagement in each territory.
- Deployment of Marketing Mix Modelling (MMM) to power smarter media strategy and planning decisions for our core markets.
- Our media agency relationship, setting the strategic agenda and pushing performance.
- Studio partnerships with NBCU & Paramount for our more than 80 titles per year title launches.
- Bring to the streaming team the insights for our core titles every year, in collaboration with our studio stakeholders and our research team.
- Integrated planning across Digital, PR, B2B, Regional and Creative teams.
- An extremely talented high-performing team, building a culture where people feel ownership and empowerment on their goals, feel safe to have the difficult conversations and provide constructive feedback, and work towards the best outcome for SkyShowtime.
What success looks like:
- Awareness performance. Building an awareness strategy adopted across the business (D2C, PR, Partnership marketing) consistent with the full funnel goals also for acquisition and retention and engagement.
- Generate conversation about the brand and our titles, in alignment with our shareholders definitions for the shows and talent.
- Supporting creativity from our creative and regional teams, through validation with our partners of those creative ideas.
- Stronger media performance and ROI in terms of acquisition and retention.
- Standout, insight-led title launches.
- Clear planning processes that unlock alignment and speed, creating a culture highly aligned, with strong context and clear goals from the centre, and loosely coupled with autonomy for the execution.
What you’ll bring:
- Ideally 15+ years leading marketing/media strategy in streaming, entertainment or subscription services.
- Deep experience guiding media agencies and managing large paid‑media budgets.
- An authentic leader, who can inspire and motivate employees at all levels of the organisation. Proven leadership of multi‑disciplinary multi‑territory teams at VP or Director level.
- A strong collaborator, with an ability to connect activity, support commercial activity and provide relevant insight that enables the business to translate strategy into successful delivery of business results.
- Must be fluent in English with excellent oral and writing skills. Additional European language capabilities are a plus.
Seniority level: Director
Employment type: Contract
Job function: Marketing
Industries: Entertainment Providers, Broadcast Media Production and Distribution, and Consumer Services
VP, Marketing Strategy & Planning (12-months Mat Cover) in London employer: SkyShowtime Limited
SkyShowtime Limited is an exciting employer that fosters a culture of creativity and collaboration. The company offers opportunities for professional growth in the rapidly evolving streaming industry, encouraging employees to innovate and make an impact. With a focus on storytelling and entertainment, SkyShowtime provides a dynamic work environment where passionate professionals can thrive.
StudySmarter Expert Advice🤫
We think this is how you could land VP, Marketing Strategy & Planning (12-months Mat Cover) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SkyShowtime Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SkyShowtime Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SkyShowtime Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SkyShowtime Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace VP, Marketing Strategy & Planning (12-months Mat Cover) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SkyShowtime Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SkyShowtime Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about SkyShowtime Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SkyShowtime Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SkyShowtime Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SkyShowtime Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
