Senior Marketing Data Scientist
Senior Marketing Data Scientist

Senior Marketing Data Scientist

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Develop intelligent bidding algorithms and optimise marketing strategies using data science.
  • Company: Skyscanner is a global leader in travel, dedicated to innovation and diversity.
  • Benefits: Enjoy hybrid working, medical insurance, home office allowance, and the option to buy extra holiday.
  • Why this job: Join a diverse team and make a real impact on global user growth through data-driven solutions.
  • Qualifications: Experience in marketing data science, strong Python and SQL skills, and familiarity with A/B testing.
  • Other info: Work from anywhere for 4 weeks a year and collaborate with cross-functional teams.

The predicted salary is between 43200 - 72000 £ per year.

Do you want to build intelligent bidding algorithms that handle millions in ad spend and drive real impact? Join Skyscanner’s Marketing Data Science team, where we leverage machine learning and attribution modelling to optimise paid marketing and scale user growth globally! We're looking for a Senior Data Scientist to develop smarter, more efficient ways to reach the right travellers at the right time.

As a Senior Data Scientist at Skyscanner, you will drive high-impact projects with a test-and-learn approach. You will engage in the full data science lifecycle, from problem definition and data exploration to model development and evaluation. You will also collaborate closely with engineering teams to ensure seamless deployment, monitoring, and scaling of solutions in production environments. Additionally, you will work closely with Growth Marketing and Marketing Analytics teams to translate business goals into data science solutions, ensuring our models align with campaign strategies.

What You’ll Do

  • Work with cross-functional teams of engineers, product, and marketeers to drive our marketing initiatives.
  • Build bidding algorithms to optimise marketing spend ensuring we maximise ROAS (Return on Ad Spend) and scale efficiently.
  • Research new ways of modelling data for actionable traveller insights that can improve our audience profiling.
  • Investigate new ways to improve existing attribution models, helping us understand how to allocate our spending more efficiently.
  • Be an advocate for robust experimentation to measure true marketing impact, using techniques such as uplift modelling, geo-experiments, or Bayesian methods.
  • Work closely with ML Engineers to deploy, monitor, and retrain machine learning models in production using scalable MLOps practices.

What We Are Looking For

  • An experienced Senior Data Scientist with prior experience in the marketing space (SEO, SEM, Paid marketing, Affiliates, Lifecycle and retention).
  • Experience working with marketing platforms such as Google Ads, Meta, or DSPs, leveraging APIs for bidding optimisation and audience targeting.
  • Strong programming skills with Python and SQL.
  • Experience with Spark, Apache Airflow is a plus.
  • Strong experience designing and analysing A/B tests, geo-lift experiments, and holdout tests to measure marketing impact.
  • Experience with Git and CI/CD.
  • Ability to identify and scope new opportunities for data science to impact Skyscanner’s acquisition growth vision positively.
  • Ability to manage multiple stakeholders and priorities in a dynamic, cross-disciplinary environment.
  • Curious and inquisitive mindset, focusing not just on modelling, but also on data quality, business metrics, and system interactions.
  • Comfortable working independently while also supporting fellow data scientists within the team.
  • Fluent in English, with the ability to effectively communicate complex ideas to both technical and non-technical stakeholders.

Join us at Skyscanner and help shape the future of advertising through data-driven innovation!

What Else Can We Offer You

You’ll join a brilliantly diverse group from all corners of the world. After all, travel is about finding new perspectives and experiencing new people and cultures – and Skyscanner is strongest when our teams are both inclusive and diverse. We recognise and challenge everyday biases, remove obstacles to inclusion and ensure all our people can thrive and be themselves.

Skyscanner is a hybrid working company and most roles can be either Full Time or Part Time. We believe when people meet regularly in person, we are better able to innovate, learn, collaborate and inspire. We ask people to be in the office on average 8 days per month.

In return, you’ll get meaningful things like medical insurance, headspace subscriptions, a home office allowance and the option to buy more holiday. You’ll have the opportunity to work from any country for 4 weeks a year, and 30 days in our other global offices. Everything, in other words, to help you relax and give your best.

Senior Marketing Data Scientist employer: SkyScanner

At Skyscanner, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that celebrates diversity from around the globe. As a Senior Marketing Data Scientist, you'll not only engage in high-impact projects but also benefit from flexible hybrid working arrangements, comprehensive medical insurance, and opportunities for personal growth through innovative initiatives. With the chance to work from various locations and a commitment to employee well-being, Skyscanner is dedicated to fostering an environment where you can thrive both professionally and personally.
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Contact Detail:

SkyScanner Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Marketing Data Scientist

✨Tip Number 1

Familiarise yourself with the latest trends in marketing data science, especially around bidding algorithms and attribution modelling. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role.

✨Tip Number 2

Network with current or former employees of Skyscanner on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Senior Data Scientist role.

✨Tip Number 3

Prepare to discuss specific projects where you've successfully implemented machine learning models in a marketing context. Be ready to explain your thought process, the challenges you faced, and how you measured success.

✨Tip Number 4

Showcase your ability to work collaboratively by highlighting experiences where you've partnered with cross-functional teams. Emphasising your communication skills will be key, especially when discussing complex ideas with non-technical stakeholders.

We think you need these skills to ace Senior Marketing Data Scientist

Machine Learning
Attribution Modelling
Data Exploration
Model Development
Model Evaluation
Cross-Functional Collaboration
Bidding Algorithms
Return on Ad Spend (ROAS) Optimisation
Data Modelling
A/B Testing
Geo-Experiments
Bayesian Methods
MLOps Practices
Python Programming
SQL Proficiency
Apache Spark
Apache Airflow
Git Version Control
CI/CD Practices
Stakeholder Management
Data Quality Assurance
Business Metrics Analysis
Effective Communication

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in marketing data science, particularly with bidding algorithms and machine learning. Use specific examples that demonstrate your impact on previous projects.

Craft a Compelling Cover Letter: In your cover letter, express your passion for data science and marketing. Mention how your skills align with Skyscanner's goals, particularly in optimising marketing spend and driving user growth.

Showcase Technical Skills: Clearly outline your programming skills, especially in Python and SQL, as well as any experience with tools like Spark or Apache Airflow. Provide examples of how you've used these skills in past roles.

Highlight Collaboration Experience: Since the role involves working with cross-functional teams, emphasise your experience collaborating with engineers, product managers, and marketers. Share specific instances where teamwork led to successful outcomes.

How to prepare for a job interview at SkyScanner

✨Showcase Your Technical Skills

As a Senior Marketing Data Scientist, you'll need to demonstrate your proficiency in Python, SQL, and any relevant tools like Spark or Apache Airflow. Be prepared to discuss specific projects where you've applied these skills, especially in the context of marketing data.

✨Prepare for Case Studies

Expect to tackle case studies or practical problems during the interview. Practice explaining your thought process clearly, focusing on how you would approach building bidding algorithms or improving attribution models. This will showcase your problem-solving abilities.

✨Understand the Business Context

Familiarise yourself with Skyscanner's business model and marketing strategies. Be ready to discuss how your data science solutions can align with their goals, particularly in optimising ad spend and enhancing user growth. This shows your interest in the company and its mission.

✨Communicate Effectively

You’ll need to convey complex ideas to both technical and non-technical stakeholders. Practice explaining your past projects in simple terms, highlighting the impact of your work. Good communication skills are crucial for collaboration with cross-functional teams.

Senior Marketing Data Scientist
SkyScanner
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  • Senior Marketing Data Scientist

    London
    Full-Time
    43200 - 72000 £ / year (est.)

    Application deadline: 2027-05-14

  • S

    SkyScanner

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