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- Tasks: Lead a team of analysts to drive marketing insights and optimise performance.
- Company: Skyscanner is a leading travel search engine focused on data-driven decisions.
- Benefits: Enjoy a collaborative culture, professional growth opportunities, and flexible working options.
- Why this job: Join a dynamic team that values innovation and strategic thinking in a fast-paced environment.
- Qualifications: Proven experience in marketing analytics and strong leadership skills required.
- Other info: This is a full-time, mid-senior level position based in Edinburgh.
The predicted salary is between 43200 - 72000 ÂŁ per year.
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Join to apply for the Senior Manager, Marketing Analytics role at Skyscanner
At Skyscanner, we pride ourselves on letting the data lead decisions, and we need people passionate about using data to drive strategic decision making and accelerating the Skyscanner flywheel. We have an exciting opportunity for someone who is excellent at solving sophisticated business problems using data, to join our centralised Analytics team as a Senior Manager for Marketing Analytics .
In this role, you will lead a team of high-performing analysts and partner closely with our Performance Marketing, Brand Advertising, PR & Social teams to profitably grow Brand awareness and drive user acquisition. Leveraging tools such as Geo testing, incrementality testing, causal inference, MMM and user LTV, you will contribute to informing channel spend allocation decisions and will guide channel performance optimisation (including optimising ROAS target setting at a market level for SEM bidding purposes, accounting for our understanding of marginal returns).
Key Responsibilities
Team Leadership:
- Lead and develop a team of analysts (at various levels), supporting their growth through coaching, feedback, and technical mentorship.
- Contribute to encouraging a culture of collaboration, innovation, and excellence within our centralised Analytics team.
- Act as a hands-on individual contributor when needed—guiding project prioritization, crafting analytical approaches, and ensuring high-quality, impactful delivery.
Stakeholder Management
- Act as a trusted partner for senior collaborators, primarily in Marketing, to drive alignment and deliver actionable insights.
- Foster positive relationships across the organization to influence decision-making and champion a data-first approach.
Strategy And Insights
- Drive the definition and evolution of key business metrics to ensure alignment with strategic objectives.
- Use data-driven insights to identify growth opportunities and inform Marketing channel strategies.
Performance Reporting And Business Impact
- Ensure the business has a clear understanding of the key factors impacting Marketing channel performance.
- Collaborate with cross-functional teams to identify trends, uncover opportunities, and recommend actions to optimize performance.
Team Prioritization And Focus
- Help teams to effectively prioritize initiatives to align with business goals and collaborator needs.
- Balance competing demands on the analytics team, ensuring resources are allocated to high-impact, strategic priorities.
- Proactively communicate trade-offs and timelines with collaborators to manage expectations and ensure focus on value creation.
What will you bring ?
Experience
- Strong track record with experience in analytics (Marketing analytics in particular, including an understanding of bidding strategies), with a proven success in leadership roles.
- Expertise in people management and talent development.
Technical And Analytical Skills
- Deep knowledge of analytical frameworks and techniques, with hands-on experience using tools such as Databricks (or similar SQL-based platforms) for large-scale data analysis.
- Strong understanding of A/B testing and experimentation design, including how to interpret results and translate insights into actionable recommendations.
- Experience defining core business metrics and developing scalable reporting processes. Proficiency in data visualization tools like Tableau to build clear, insightful dashboards for both technical and non-technical audiences.
Leadership And Collaborator Engagement
- Outstanding collaboration, management and influencing skills, particularly with senior leaders (experience with product and engineering functions would be a plus).
- A strategic problem solver who can balance short-term priorities with long-term vision.
Soft Skills
- Excellent communication and interpersonal skills to collaborate effectively across diverse teams.
- Ability to manage complexity, navigate ambiguity, and prioritize effectively in a fast-paced environment.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Technology, Information and Internet
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Senior Manager, Marketing Analytics employer: SkyScanner
Contact Detail:
SkyScanner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Marketing Analytics
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics, especially around tools like Databricks and A/B testing. Being able to discuss these topics confidently during your interview will show that you're not only knowledgeable but also passionate about the field.
✨Tip Number 2
Network with current or former employees of Skyscanner on platforms like LinkedIn. Engaging in conversations about their experiences can provide you with valuable insights into the company culture and expectations for the role.
✨Tip Number 3
Prepare specific examples of how you've successfully led teams and driven data-driven decision-making in previous roles. Highlighting your leadership skills and ability to influence stakeholders will resonate well with the hiring team.
✨Tip Number 4
Stay updated on Skyscanner's recent marketing campaigns and analytics initiatives. Being able to reference these during your discussions will demonstrate your genuine interest in the company and its goals.
We think you need these skills to ace Senior Manager, Marketing Analytics
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing analytics, team leadership, and data-driven decision-making. Use specific examples that demonstrate your expertise in tools like Databricks and A/B testing.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data and how it drives strategic decisions. Mention your experience in leading teams and collaborating with senior stakeholders, as well as your ability to translate complex data into actionable insights.
Showcase Your Analytical Skills: Provide concrete examples of how you've used analytical frameworks and techniques in previous roles. Discuss any successful projects where you optimised marketing performance or contributed to significant business growth.
Highlight Soft Skills: Emphasise your communication and interpersonal skills, especially your ability to collaborate across diverse teams. Mention experiences where you've navigated ambiguity and prioritised effectively in fast-paced environments.
How to prepare for a job interview at SkyScanner
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with analytical frameworks and tools. Highlight specific projects where you used data to drive strategic decisions, especially in marketing analytics.
✨Demonstrate Leadership Experience
Since this role involves leading a team, share examples of how you've successfully managed and developed talent in previous positions. Discuss your approach to fostering collaboration and innovation within your team.
✨Prepare for Stakeholder Engagement
Think about how you would build relationships with senior collaborators. Be ready to explain how you’ve influenced decision-making in the past and how you plan to champion a data-first approach at Skyscanner.
✨Understand Key Business Metrics
Familiarise yourself with the key business metrics relevant to marketing analytics. Be prepared to discuss how you would define and evolve these metrics to align with strategic objectives, showcasing your strategic problem-solving skills.
