At a Glance
- Tasks: Craft engaging UX content for innovative advertising tools and shape AI-native content systems.
- Company: Join Skyscanner, a global leader in travel planning with a mission to simplify travel for everyone.
- Benefits: Hybrid work model, inclusive culture, and opportunities for personal and professional growth.
- Other info: Be part of a diverse team that values curiosity and collaboration.
- Why this job: Make a real impact on how millions of travellers connect with brands through creative content design.
- Qualifications: Experience in content design, modular systems, and AI-powered content environments.
The predicted salary is between 60000 - 75000 £ per year.
About Skyscanner
Everyone loves travelling, but planning is not without its challenges. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole "47 browser tabs open" phase and find flights, cars, and hotels quickly and easily. Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all. Our vision? To be the world's number one travel ally.
About The Role
This is a brilliant opportunity for a Senior Content Designer to join our award-winning CX team and help shape the future of advertising at Skyscanner. You’ll work on a suite of advertising products that power how brands connect with over 100 million travellers each month. This includes Skyscanner’s Advertising Manager, our internal partner‑facing platform, and the traveller‑facing ad experiences across web and app. You’ll move between crafting UI‑content, shaping high‑quality outputs in complex flows, and defining the underlying systems that generate them, from prompts and schemas to evaluation and optimisation loops. Shaping the content strategy across an evolving ads ecosystem. You’ll play a key role in shaping AI‑native content systems, including how content is structured (taxonomies, schemas), generated (prompts, retrieval), and improved (evaluation systems, feedback loops). You’ll help move us from manual content creation to systems that scale quality and performance.
What You’ll Be Doing
- Crafting clear, effective UX content for complex B2B tools used by advertisers, marketers, and internal teams
- Design and scale content systems that support reusable, modular ad content across different contexts and audiences
- Define content structures, taxonomies, and modular frameworks that enable scalable, reusable content
- Shaping how advertising content is created, structured, and delivered across both backend systems and frontend experiences
- Shaping end‑to‑end content pipelines (generation to validation to delivery to optimisation)
- Collaborating closely with Product Designers, Researchers, Data Scientists, Engineers, and Commercial teams to solve complex problems
- Balancing traveller needs with advertiser and business goals, ensuring content is useful, relevant, and trustworthy
- Contributing to experimentation, defining content hypotheses, supporting A/B tests, and using data to iterate
- Bringing clarity to complex workflows, data‑heavy interfaces, and technical systems through strong content thinking
- Contributing to evolving our content design systems, patterns, and standards—especially in areas with repeated or scalable patterns
- Evolving content design systems, patterns, and standards for AI‑native environments
About You
- Experienced in content design: As a Content Designer, UX Writer, or Conversation Designer in a digital product environment
- A systems thinker: You naturally think beyond screens and flows, considering inputs, outputs, rules, and feedback loops—not just the final sentence on the page
- Comfortable with structured content: You’ve designed or worked with modular content systems, reusable patterns, or structured content models that support scale
- Experience with AI‑powered experiences: You’ve had exposure to AI‑generated content systems, prompts, or pipelines
- Confident across different audiences: You can move between specialist B2B tools and consumer‑facing experiences, understanding what each audience needs and why
- Strategic and data‑informed: You connect content decisions to user outcomes and business performance, using research, experimentation, and data to guide your thinking
- Collaborative and clear: You’re great at working across disciplines, explaining complex ideas simply, and influencing others with sound rationale rather than volume
What It’s Like Here
We are the real deal— no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans, building things that help travellers explore the world a little easier. Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better—and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all.
Senior Content Designer, Ads employer: SkyScanner
Skyscanner is an exceptional employer that fosters a collaborative and inclusive work culture, where creativity and curiosity thrive. As a Senior Content Designer, you'll have the opportunity to shape innovative advertising solutions for millions of travellers while benefiting from a supportive environment that prioritises employee growth and development. With a commitment to diversity and a focus on meaningful work, Skyscanner empowers its team members to make a real impact in the travel industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Designer, Ads
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Skyscanner. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work as a Content Designer. Make it easy for hiring managers to see how you can contribute to their team.
✨Tip Number 3
Prepare for interviews by understanding Skyscanner's mission and values. Be ready to discuss how your experience aligns with their goals and how you can help shape the future of advertising.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of the Skyscanner family.
We think you need these skills to ace Senior Content Designer, Ads
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Content Designer role. Highlight your experience with content design, especially in digital products, and how it aligns with Skyscanner's mission to simplify travel planning.
Showcase Your Systems Thinking:We want to see how you think beyond just the content on the page. Share examples of how you've designed or worked with modular content systems and structured content models that support scalability. This will show us you're a systems thinker!
Demonstrate Collaboration Skills:Collaboration is key at Skyscanner! Include examples of how you've worked with cross-functional teams, like Product Designers and Engineers, to solve complex problems. We love seeing how you can explain complex ideas simply.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to see what you bring to the table!
How to prepare for a job interview at SkyScanner
✨Know Your Content Design Stuff
Make sure you brush up on your content design principles, especially in a digital product environment. Be ready to discuss your experience with modular content systems and how you've tackled complex workflows in the past.
✨Show Off Your Systems Thinking
Skyscanner is looking for someone who thinks beyond just the final output. Prepare examples that demonstrate how you've considered inputs, outputs, and feedback loops in your previous projects. This will show that you can think strategically about content.
✨Get Familiar with AI-Powered Experiences
Since the role involves shaping AI-native content systems, it’s crucial to understand how AI-generated content works. Brush up on your knowledge of prompts and pipelines, and be ready to discuss any relevant experience you have in this area.
✨Collaborate Like a Pro
This role requires working closely with various teams, so be prepared to share examples of how you've successfully collaborated across disciplines. Highlight your ability to explain complex ideas simply and influence others with your rationale.
