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- Tasks: Lead Marketing Mix Modelling and optimize spend allocation for business growth.
- Company: Join Skyscanner, a cutting-edge travel company revolutionizing how people book trips.
- Benefits: Gain exposure to senior executives and tackle global data challenges in a dynamic environment.
- Why this job: Make a real impact on marketing strategies while collaborating with top analytical experts.
- Qualifications: Strong SQL and Python skills; experience in marketing economics and ROI evaluation required.
- Other info: Work closely with the Marketing Economics lead and develop innovative testing plans.
The predicted salary is between 48000 - 72000 £ per year.
Skyscanner is a dynamic and innovative metasearch travel company on a mission to help travellers plan and book their trip with ease and confidence. We’re looking for a Senior Analyst to join our Marketing Economics function and optimise spend allocation decisions to efficiently drive short and long-term Business growth, in a complex, global Business environment with multiple Marketing channels and sales verticals.
Working closely with our Marketing Economics lead, you will develop a unified Marketing measurement approach, levering sales attribution, incrementality testing, causal inference and Marketing Mix Modelling to confidently evaluate & optimise the true ROI of our Marketing and clearly presenting and contextualising this to support our Marketing leadership team.
What will this role be responsible for delivering on?
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Developing Marketing Mix modelling (MMM) at Skyscanner, initially via a third party
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Developing an incrementality / geo testing plan to validate / complement our Marketing Mix Model’s insights into incremental ROIs
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Informing the evolution of our Marketing attribution model
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Guiding spend allocation decisions, reconciling insights from Marketing attribution, MMM and testing, * Exposure to Senior Marketing Executives, in a role that is critical to shaping key Marketing investment decisions
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Deep understanding of Marketing economics / ROI evaluation approaches. In particular: designing and analysing incrementality testing , causal inference analysis
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Experience working with Marketing Mix Modelling providers
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Strong SQL & Python skills.
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Ability to reconcile and contextualise insights from different sources to guide the decision-making process
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Strong collaboration & communication skills. In particular, ability to efficiently communicate to a Senior audience., * Ability to work with and learn from our internal Analytical experts, in a fast-paced environment that offers many challenging data problems to solve, on a global scale.
Senior Analyst , Marketing Analytics employer: SkyScanner
Contact Detail:
SkyScanner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Analyst , Marketing Analytics
✨Tip Number 1
Familiarize yourself with Marketing Mix Modelling (MMM) and incrementality testing. Understanding these concepts deeply will not only help you in interviews but also demonstrate your commitment to the role.
✨Tip Number 2
Brush up on your SQL and Python skills, as they are crucial for this position. Consider working on small projects or exercises that showcase your ability to analyze data effectively.
✨Tip Number 3
Network with professionals in the marketing analytics field. Engaging with industry experts can provide insights into current trends and challenges, which you can discuss during your interview.
✨Tip Number 4
Prepare to articulate how you would approach spend allocation decisions using data-driven insights. Being able to clearly communicate your thought process will impress the hiring team.
We think you need these skills to ace Senior Analyst , Marketing Analytics
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description and understand the key responsibilities and skills required for the Senior Analyst position at Skyscanner. Tailor your application to highlight your relevant experience in Marketing Analytics, particularly in areas like Marketing Mix Modelling and incrementality testing.
Highlight Technical Skills: Emphasize your strong SQL and Python skills in your CV and cover letter. Provide specific examples of how you've used these tools in previous roles to analyze data and drive marketing decisions.
Showcase Collaboration Experience: Since the role requires strong collaboration and communication skills, include examples of past experiences where you worked closely with senior executives or cross-functional teams. This will demonstrate your ability to effectively communicate insights and influence decision-making.
Craft a Compelling Cover Letter: Write a cover letter that not only summarizes your qualifications but also expresses your enthusiasm for Skyscanner's mission. Discuss how your background in Marketing Economics aligns with their goals and how you can contribute to optimizing their marketing spend allocation.
How to prepare for a job interview at SkyScanner
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with Marketing Mix Modelling and incrementality testing. Highlight specific projects where you successfully applied these techniques and the impact they had on business decisions.
✨Demonstrate Your Technical Proficiency
Make sure to emphasize your strong SQL and Python skills. You might be asked to solve a technical problem or analyze data during the interview, so practice explaining your thought process clearly.
✨Communicate Effectively
Since this role involves presenting insights to senior marketing executives, practice how you would explain complex analytical concepts in a simple and engaging way. Use examples from your past experiences to illustrate your points.
✨Understand the Business Context
Research Skyscanner's business model and marketing strategies. Be ready to discuss how your analytical work can directly contribute to their goals of optimizing spend allocation and driving growth in a global market.
