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For Companies At a Glance
- Tasks: Shape brand strategy and influence global campaigns with deep consumer insights.
- Company: Join Skyscanner, a leading travel tech company transforming how people plan their journeys.
- Benefits: Inclusive workplace, hybrid working, and generous parental leave policies.
- Why this job: Make a real impact on millions of travellers while working in a dynamic, creative environment.
- Qualifications: Experience in brand research, qualitative methods, and storytelling.
- Other info: Be part of a diverse team committed to making travel accessible for everyone.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Skyscanner
Everyone loves travelling, but planning is not without its challenges. That’s why we’ve spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 100 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily. Joining Skyscanner means becoming part of a global brand that’s striving to become the planet’s go-to travel hack accessible for all. Our vision? To be the world’s number one travel ally.
About The Role (Hybrid)
High-impact, insight-rich, and right at the heart of our brand. As a Senior Market / Audience Researcher, you’ll sit within our Audience Research team, bringing sharp mixed-methods thinking to how Skyscanner shows up in the world. This role is all about helping our marketing teams ask better questions — and then answering them with clarity, creativity, and cultural nuance. You’ll own ambitious research that shapes brand strategy, messaging, creative development, and global campaigns, influencing how millions of travellers connect with Skyscanner. You’ll thrive here if you love fast timelines, open-ended problems, and turning human truths into work that actually ships.
What You’ll Be Doing
- Shaping brand and marketing strategy: Applying consumer and cultural insight to influence positioning, messaging, and mission-critical marketing decisions.
- Partnering with marketers and creatives: Working side-by-side with teams to inform creative development, campaign strategy, and market-specific storytelling.
- Running scrappy-but-rigorous qual: Using inventive qualitative approaches to unlock fast, deep insight when timelines are tight.
- Designing smart quant when needed: Building surveys and message tests with strong methodological foundations and clear, confident analysis.
- Informing global campaigns: Uncovering traveller mindsets, cultural shifts, and category dynamics to guide creative strategy across markets.
- Localising with nuance: Identifying cultural resonance drivers to help tailor messaging for priority markets around the world.
- Turning insight into action: Synthesising across qual, quant, trends, and data sources to tell compelling stories — and creating repeatable tools like playbooks and creative guidance decks.
About You
- A seasoned brand researcher: You bring deep experience across brand strategy, messaging & positioning, creative development, ad testing, and campaign insight.
- Qual-led, quant-capable: You’re strongest in qualitative research, with solid hands-on experience designing and analysing surveys when needed.
- Fast, focused, and rigorous: You’re comfortable running agile studies under pressure without cutting corners on quality.
- A natural storyteller: You turn insight into emotionally resonant narratives that inspire marketers and creatives — not just inform them.
- Senior-stakeholder savvy: You know how to land impact, influence decisions, and guide thinking at leadership level.
- Comfortable with ambiguity: You enjoy owning complex work, working autonomously, and navigating open-ended briefs.
- Thoughtful with tech: You’re confident using AI tools to boost productivity, while keeping a healthy, skeptical eye on outputs.
What It’s Like Here
We are the real deal — no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans, building things that help travellers explore the world a little easier. Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better — and that the same is true of our diverse teams. We’re proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all.
Sound like your kind of adventure? Apply now and help us shape the future of travel. We’re committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know.
Principal Audience Researcher employer: SkyScanner
Contact Detail:
SkyScanner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal Audience Researcher
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Skyscanner. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into Skyscanner's brand and values. Show us how your experience aligns with our mission to make travel easier for everyone — it’ll make you stand out!
✨Tip Number 3
Practice your storytelling skills! We love candidates who can turn their experiences into compelling narratives. Think about how your past work can relate to the role of Principal Audience Researcher.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Principal Audience Researcher
Some tips for your application 🫡
Show Your Passion for Travel: When writing your application, let your love for travel shine through! Share personal experiences or insights that connect you to Skyscanner's mission of making travel easier for everyone. We want to see how your passion aligns with our vision.
Tailor Your Application: Make sure to customise your application to highlight your relevant skills and experiences. Use the job description as a guide to showcase how your background in audience research can directly contribute to shaping brand strategy at Skyscanner. We appreciate a personal touch!
Be Clear and Concise: While we love a good story, clarity is key! Keep your application focused and to the point. Use bullet points where necessary to make it easy for us to see your qualifications and achievements. We’re all about efficiency here!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it helps us keep everything organised. We can’t wait to hear from you!
How to prepare for a job interview at SkyScanner
✨Know Your Audience
Before the interview, dive deep into Skyscanner's brand and its audience. Understand their pain points and how your research can help solve them. This will show that you’re not just familiar with the company but genuinely invested in its mission.
✨Showcase Your Storytelling Skills
As a Principal Audience Researcher, storytelling is key. Prepare examples of how you've turned complex insights into compelling narratives. Use specific instances where your insights influenced marketing strategies or creative campaigns to demonstrate your impact.
✨Be Ready for Agile Thinking
Skyscanner values fast timelines and open-ended problems. Be prepared to discuss how you've successfully conducted quick yet thorough research in the past. Highlight your ability to adapt and deliver quality insights under pressure.
✨Embrace Cultural Nuance
Since the role involves localising messaging for diverse markets, come equipped with examples of how you've navigated cultural differences in your research. Show that you understand the importance of tailoring insights to resonate with different audiences.
