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For Companies At a Glance
- Tasks: Design and optimise lifecycle marketing strategies to engage millions of travellers.
- Company: Join Skyscanner, a global leader in travel planning.
- Benefits: Inclusive workplace, hybrid working, and generous parental leave policies.
- Why this job: Shape the future of travel and make a real impact on user experiences.
- Qualifications: Experience in lifecycle marketing and automation platforms is essential.
- Other info: Collaborative team culture with opportunities for personal growth.
The predicted salary is between 50000 - 65000 ÂŁ per year.
About Skyscanner
Everyone loves travelling, but planning is not without its challenges. Thatâs why weâve spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole "47 browser tabs open" phase and find flights, cars, and hotels quickly and easily. Joining Skyscanner means becoming part of a global brand thatâs striving to become the planetâs go-to travel hack accessible for all. Our vision? To be the worldâs number one travel ally.
Now, weâre on the lookout for a Marketing Manager â Lifecycle to help us bring that vision to even more travellers.
About The Role
Weâre looking for a Marketing Manager to join our Lifecycle Marketing team and help deliver personalised, compelling and genuinely useful communications to tens of millions of travellers every month across more than 50 countries. Youâll play a key role in shaping how we engage with travellers across the Skyscanner ecosystem â designing and optimising lifecycle journeys that keep them coming back for their next adventure.
Working closely with teams across product, analytics, regional marketing and growth, youâll devise, execute and continuously optimise lifecycle strategies across multiple Skyscanner products. The result? Smarter messages, stronger engagement and better travel experiences for millions of users worldwide.
What Youâll Be Doing
- Program design & delivery: Design, launch and iterate email, push and in-app lifecycle journeys to boost traveller engagement, session volume and repeat visits. Own program roadmaps and backlogs to drive channel performance and support wider business objectives.
- Personalisation & optimisation: Deliver personalised and relevant communications that align with each userâs stage in the travel journey, creating experiences that feel timely, helpful and travellerâfirst.
- Testing & experimentation: Continuously test and refine lifecycle strategies through experimentation, uncovering growth opportunities and improving campaign effectiveness.
- Presentation & communication: Confidently present updates on campaign performance, traveller insights and strategic initiatives to crossâfunctional teams and senior leadership.
- Analysis & recommendations: Leverage internal data, industry insights, market trends and the competitive landscape to make dataâdriven recommendations for continuous improvements.
- Championing local opportunities: For the markets you support, identify ways to effectively localise and optimise lifecycle programs to meet the needs and preferences of travellers.
- Crossâteam collaboration: Partner closely with product, analytics and regional teams to ensure lifecycle initiatives align with wider business goals and deliver measurable impact.
About You
- Lifecycle marketing expertise: You have experience executing lifecycle marketing strategies that convert traffic, increase retention and drive measurable business value.
- Automation platform experience: Experience with ESP or lifecycle automation platforms is essential, with familiarity with Braze being a strong plus.
- Journey orchestration: Youâre confident building workflows, segmentation strategies, automated journeys, personalisation and other lifecycle tactics.
- App engagement knowledge: Youâve worked with mobile lifecycle marketing including push notifications and inâapp messaging.
- Experimentation mindset: You have experience improving campaign performance (open rates, clickâthrough rates, conversions) through A/B testing and experimentation.
- Regional experience: Experience delivering lifecycle programs within AsiaâPacific markets would be an advantage.
- Data confidence: Youâre comfortable analysing campaign data using Excel and working with analytics dashboards such as Tableau to uncover actionable insights.
What Itâs Like Here
We are the real deal â no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans, building things that help travellers explore the world a little easier. Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better â and that the same is true of our diverse teams. Weâre proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all.
Sound like your kind of adventure? Apply now and help us shape the future of travel.
Weâre committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know.
Lifecycle Marketing Manager in London employer: SkyScanner
Contact Detail:
SkyScanner Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Lifecycle Marketing Manager in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Skyscanner folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
â¨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your lifecycle marketing successes. When you get the chance to chat with hiring managers, share these examples to demonstrate how you can add value to their team.
â¨Tip Number 3
Prepare for interviews by researching Skyscannerâs products and recent campaigns. Be ready to discuss how your experience aligns with their goals and how you can help enhance traveller engagement through innovative lifecycle strategies.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, it shows youâre genuinely interested in being part of the Skyscanner adventure!
We think you need these skills to ace Lifecycle Marketing Manager in London
Some tips for your application đŤĄ
Show Your Passion for Travel: When you're writing your application, let your love for travel shine through! Share any personal experiences or insights that connect you to Skyscanner's mission. We want to see how you can relate to our vision of making travel easier for everyone.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your lifecycle marketing experience. Use specific examples that align with the job description, especially around personalisation and optimisation strategies. We love seeing how your skills fit into our goals!
Be Data-Driven: Since data is key in this role, donât shy away from showcasing your analytical skills. Mention any tools you've used, like Excel or Tableau, and how you've leveraged data to improve campaign performance. Weâre all about making informed decisions here at Skyscanner!
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way to ensure your application gets to us without any hiccups. Plus, it shows youâre keen on joining our team and ready to embark on this adventure with us!
How to prepare for a job interview at SkyScanner
â¨Know Your Lifecycle Marketing Inside Out
Make sure you brush up on your lifecycle marketing strategies. Be ready to discuss specific campaigns you've executed, the results they achieved, and how you used data to optimise them. Skyscanner is looking for someone who can demonstrate a solid understanding of how to engage travellers effectively.
â¨Familiarise Yourself with the Tools
Since experience with ESP or lifecycle automation platforms is essential, take some time to get comfortable with tools like Braze. If you have experience with analytics dashboards like Tableau, be prepared to share how you've used these tools to drive campaign success.
â¨Show Off Your Experimentation Mindset
Be ready to talk about your approach to A/B testing and experimentation. Skyscanner values candidates who can demonstrate how they've improved campaign performance through testing. Bring examples of what you tested, the outcomes, and how you applied those insights to future campaigns.
â¨Emphasise Cross-Team Collaboration
Skyscanner thrives on collaboration, so highlight your experience working with cross-functional teams. Share examples of how you've partnered with product, analytics, or regional teams to align lifecycle initiatives with broader business goals. This will show that you're a team player who can contribute to their ambitious vision.