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- Tasks: Analyse app marketing data to drive growth and performance insights.
- Company: Join Skyscanner, a global leader in travel planning.
- Benefits: Hybrid work, competitive salary, and opportunities for professional development.
- Why this job: Be part of a team transforming travel planning for millions worldwide.
- Qualifications: Strong analytical skills and experience in marketing analytics.
- Other info: Dynamic environment with a focus on innovation and collaboration.
The predicted salary is between 28800 - 48000 ÂŁ per year.
About Skyscanner
Everyone loves travelling, but planning is not without its challenges. That’s why we’ve spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 100 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily. Joining Skyscanner means becoming part of a global brand that’s striving to become the planet’s go-to travel hack accessible for all. Our vision? To be the world’s number one travel ally.
About The Role
We’re looking for a data-driven Lead Marketing Analyst, App to help accelerate our app-first growth strategy. You’ll be part of a tight-knit App Marketing team obsessed with understanding how our travellers discover, download, and love our app. You’ll dig into data, uncover what’s driving performance, and bring fresh insight to where and how we grow next. From forecasting budgets to helping shape incrementality testing, your work will turn numbers into narrative—and insight into action.
What You’ll Be Doing
- Tracking performance: Monitor whether app marketing activities hit agreed-upon targets and craft a clear, story-driven performance narrative.
- Spotting opportunities: Proactively identify areas for growth and surface insights into the current drivers of success across channels.
- Solving problems: Conduct root-cause analyses for underperformance, collaborating with marketing teams to define the right fixes.
- Visualising insights: Build data visualisations and dashboards (in Tableau or Kubit) that bring clarity to complexity.
Lead Marketing Analyst, App employer: SkyScanner
Contact Detail:
SkyScanner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Marketing Analyst, App
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Skyscanner. A friendly chat can open doors and give you insider info on what they’re really looking for.
✨Tip Number 2
Show off your skills! Prepare a mini presentation or case study that highlights your data-driven insights and how you’ve tackled marketing challenges before. This will set you apart during interviews.
✨Tip Number 3
Be ready to discuss your thought process. When they ask about your approach to analysing app performance, share your methods and how you turn data into actionable strategies. They love a good story!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Skyscanner family.
We think you need these skills to ace Lead Marketing Analyst, App
Some tips for your application 🫡
Show Your Passion for Travel: When you're writing your application, let your love for travel shine through! We want to see how your enthusiasm aligns with our mission to make travel planning easier for everyone. Share any personal experiences that highlight your connection to the industry.
Be Data-Driven: As a Lead Marketing Analyst, we’re looking for someone who can turn numbers into narratives. Make sure to highlight your analytical skills and any relevant experience you have with data visualisation tools like Tableau or Kubit. Show us how you've used data to drive decisions in the past!
Craft a Compelling Story: Your application should tell a story about your journey and how it led you to this role. We love candidates who can weave their experiences into a narrative that showcases their problem-solving skills and ability to spot opportunities. Make it engaging!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team at Skyscanner!
How to prepare for a job interview at SkyScanner
✨Know Your Numbers
As a Lead Marketing Analyst, you'll be expected to dive deep into data. Brush up on key metrics related to app performance and marketing effectiveness. Be ready to discuss how you've used data to drive decisions in your previous roles.
✨Craft Your Story
Prepare to turn your experiences into a compelling narrative. Think about specific examples where you identified growth opportunities or solved problems through data analysis. This will help you demonstrate your ability to turn numbers into actionable insights.
✨Familiarise with Tools
Since the role involves building dashboards and visualisations, make sure you're comfortable discussing tools like Tableau or Kubit. If you have experience with these, share specific projects where you used them to enhance understanding of complex data.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about Skyscanner's app marketing strategy and how they measure success. This shows your genuine interest in the role and helps you assess if it's the right fit for you.