At a Glance
- Tasks: Lead editorial strategy and create engaging content for APAC markets.
- Company: Join Skyscanner, a global leader in travel planning.
- Benefits: Hybrid work, inclusive culture, and opportunities for personal growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Shape the future of travel with innovative content strategies.
- Qualifications: Experience in content marketing, SEO, and managing freelancers.
The predicted salary is between 60000 - 80000 £ per year.
About Skyscanner
Everyone loves travelling, but planning is not without its challenges. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily. Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all. Our vision? To be the world's number one travel ally.
About the role
(Hybrid) Content might start with words, but this role is about so much more than writing. You'll own editorial strategy and day-to-day content operations across our APAC markets, balancing creativity with commercial impact, and local relevance with global consistency. Working across SEO, PR, Lifecycle, Brand and Product, you'll help create content that travellers love and search engines do too. You'll also champion smarter AI-powered workflows, manage skilled freelancers, and keep a complex international content operation running as smoothly as a perfectly planned itinerary.
What you’ll be doing
- Owning APAC Editorial Strategy: You will lead the planning and production of content for the APAC region. This includes markets like Australia, Japan, Korea, India, Taiwan, and Hong Kong. You must ensure that every piece delivers value for travellers and the business.
- Creating Content That Performs: You will commission, optimise, and refresh content. You will use your editorial judgment and SEO skills. You will also use performance insights. This approach will keep our content relevant, competitive, and easy to find.
- Managing World-Class Freelancers: You will find and brief freelance writers and editors. You will build solid relationships with them. Your goal is to help them create high-quality content and keep projects on schedule.
- Leading Content Operations: You will be a Contentful expert. Your tasks will include publishing content and supporting colleagues. You will also ensure that editorial workflows run smoothly during launches, migrations, and bustling travel periods.
- Using Data to Drive Decisions: You'll monitor content performance, identify new opportunities, and use analytics to shape future commissioning and optimisation priorities.
- Championing AI-Native Workflows: You'll experiment with AI tools to improve planning, briefing and production, while applying robust editorial judgement to ensure quality, accuracy and local relevance never take a holiday.
- Collaborating Across Skyscanner: You'll work closely with SEO, PR, Lifecycle, Brand and Product teams to deliver campaigns and content that support growth, engage travellers and bring brilliant ideas to life.
About you
- Editorially accomplished: You've built your career in content marketing, editorial management or publishing, and know how to deliver extraordinary content at scale.
- SEO and AI search savvy: You understand SEO inside out, have a well-developed hold of AI search and Answer Engine Optimisation (AEO), and know how great editorial content earns visibility.
- Data-driven by nature: You're comfortable using analytics and performance insights to prioritise work, optimise content and uncover opportunities for growth.
- Exceptionally organised: You thrive managing multiple markets, stakeholders and deadlines without breaking a sweat.
- Collaborative and globally minded: You're confident working across time zones, managing freelancers and partnering with cross-functional teams to deliver shared goals.
- Digitally fluent: You have hands-on experience with Contentful or another CMS, enjoy learning new tools, and are excited by how AI can enhance editorial workflows.
- Traveller-first: You combine deep editorial judgement with commercial awareness and a genuine passion for creating travel content that helps people explore the world with confidence.
Bonus points if:
- You've used tools such as GA4, Kubit or similar content performance platforms, collaborated with localisation partners or bring multilingual experience, and have familiarity with digital asset management tools such as Bynder.
What it’s like here
We are the real deal — no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans, building things that help travellers explore the world a little easier. Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better — and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all.
Sound like your kind of adventure? Apply now and help us shape the future of travel. We're committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know.
Senior Content Manager, Editorial (12-month FTC) in Glasgow employer: SkyScanner
As a Senior Finance Business Partner, you will thrive in a dynamic work culture that values collaboration and innovation. Our company offers competitive salaries, comprehensive benefits, and ample opportunities for professional growth, all set in a vibrant location that fosters creativity and engagement. Join us to make a meaningful impact while advancing your career in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Manager, Editorial (12-month FTC) in Glasgow
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Content Manager, Editorial (12-month FTC) in Glasgow
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at SkyScanner from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at SkyScanner specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at SkyScanner
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at SkyScanner, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show SkyScanner you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure SkyScanner that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for SkyScanner, so think on your feet and don't hesitate to showcase your creativity!
