Content Designer, CRM in Glasgow

About Skyscanner

Everyone loves travelling, but planning is not without its challenges. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily. Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all. Our vision? To be the world's number one travel ally.

About the role

As the Lifecycle Marketing Content Designer, you’ll bring a content design approach to CRM, often seen in the industry as the terrain of marketing copywriters. We’re after a wordsmith with an experimental mindset who can curate, optimise and scale insights across our travellers' journeys — from onboarding and engagement to re-activation. You’ll be data-driven, using it to inform your messaging approach and develop content frameworks that scale. We’re an AI-native company, so you'll be comfortable experimenting, setting up and scaling systems using AI to drive efficiency. You’ll play a key role in driving personalised interactions, helping us go beyond search to create smarter, more tailored experiences that feel like we just get it. And you’ll use your strategic and human-centred design approach to craft supportive end-to-end user journeys across email, push, in-app notifications and emerging channels. You’ll work closely with LCM managers, Brand, Product and Engineering to translate strategy into consistent messaging across campaigns and journeys.

What you'll be doing

• Experimenting at pace: Creating high-performing content for A/B and multivariate tests.
• Driving AI forward: Using AI to scale, optimise and evolve content.
• Writing with purpose: Crafting and refining content, and content systems to promote core features.
• Creating scroll-stopping moments: Dreaming up new ways to inspire travellers.
• Championing our voice: Knowing when to dial up the wit and when to keep things clear and practical.
• Designing for personalisation: Tailoring content for different audiences, segments and behaviours.
• Connecting the journey: Designing cohesive end-to-end experiences across various channels.

About you

• User-centred mindset: With content design or marketing-led content design experience in a digital product or CRM environment.
• Experienced storyteller: You bring holistic content thinking to create messaging that builds deep relationships with our travellers.
• Channel-savvy: You’ve worked with CRM channels like email, push or in-app notifications.
• Globally aware: You understand localisation and how content flexes across languages, cultures and contexts.
• AI and automation savvy: You’re keen to explore AI and automation to improve workflows and scale content.
• Conversion-curious: You’ve got a knack for behavioural framing and conversion best practices.
• Collaborative communicator: You’re great at working across teams, managing requests and keeping things moving smoothly.

What it's like here

We are the real deal— no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans, building things that help travellers explore the world a little easier. Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better — and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all.

Sound like your kind of adventure? Apply now and help us shape the future of travel.