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- Tasks: Lead Skyscanner's product strategy in Performance Marketing, driving growth through innovative marketing channels.
- Company: Skyscanner is a leading travel search engine, dedicated to helping travellers find the best deals.
- Benefits: Enjoy flexible working options, a collaborative culture, and opportunities for professional growth.
- Why this job: Join a dynamic team and make a real impact on how millions of travellers connect with their journeys.
- Qualifications: 10+ years in product management with proven success in driving organic traffic growth.
- Other info: This role can be based in Edinburgh, Glasgow, or London, offering a chance to work in a vibrant tech environment.
The predicted salary is between 43200 - 72000 £ per year.
Are you looking for an exciting new opportunity to lead on Skyscanner’s product that will be instrumental in driving our growth to the next level? We have an open role for a Director of Product focused on Performance Marketing within Audience (marketing) and will be responsible for diversifying Skyscanner’s approach to reaching travellers through SEO, SEM, Display, Metasearch, Affiliates marketing, and Martech channels.
The role will be responsible for strategy and team leadership for the SEO, SEM, Display, Metasearch, Affiliates marketing, and Martech strategies. They would possess the skills required to connect cross-functional teams to identify opportunities and empower their team to deliver at pace. The ideal candidate has more than 10 years of product management experience and the ability to drive growth in traffic through innovative, data-driven product strategies.
What Will This Role Be Responsible For Delivering On
- Performance Marketing Product Strategy: Define and drive the comprehensive performance marketing product roadmap that reflects short-term and long-term business objectives, ensuring alignment with overall business goals. Collaborate with product, engineering, and marketing teams to embed performance marketing best practices into the product lifecycle.
- Cross-functional Collaboration: Work closely with engineering, UX/UI, and content teams to create user-friendly product features and enhancements. Act as the performance marketing subject matter expert during product development discussions.
- Product Innovation: Identify opportunities for innovation in new product features, functionalities, and user experiences that enhance traffic acquisition. Advocate for performance marketing requirements in product design and feature development.
- Data-Driven Decision Making: Analyze performance metrics using tools like Google Ads, Google Analytics, Search Console, and SEO platforms such as Ahrefs and SEMrush. Use these insights to inform product decisions and prioritize initiatives.
- Growth Ownership: Take full ownership of Performance Marketing traffic growth, working on complex problems such as large-scale site migrations across geographies and user touchpoints.
- Team Leadership: Build and mentor a high-performing product team leading the SEO, SEM, Display, Metasearch, Affiliates marketing, and Martech strategies. Foster a collaborative and innovative environment focused on continuous learning and improvement.
What Will You Learn
How to apply your technical product knowledge in a larger and more complex problem space to develop and deliver strategies that have the potential to drive significant impact for our travellers. Grow your skills as a strategic leader within the business and develop your ability to drive impact at scale.
What Skills Do We Need
- 10+ years of experience in product management, with a proven track record of driving significant organic traffic growth.
- Experience leading cross-functional teams and aligning strategies with product roadmaps.
- Strong leadership skills with experience managing and mentoring high-performing teams.
- Experience working in e-commerce, marketplace, or large-scale content-driven businesses is a plus.
- Exceptional stakeholder and project management skills, with a proven track record of managing multiple stakeholder groups and delivering products at scale, influencing cross-functionally at a senior level in an effective way.
- Experience making hard, data-driven decisions (including creating and running experiments and A/B tests, User Testing, Analytics, Market Research, Competitor Analysis, Defining Metrics and KPIs).
Preferred Skills
- An undergraduate degree in engineering, mathematics, finance, or MBA.
- Experience in international SEO and multi-language site optimization.
- Basic understanding of HTML, CSS, JavaScript, and web development principles as they relate to SEO.
- Strong project management skills, with experience in agile product management and the ability to prioritize and manage multiple projects.
Where can this role be based
This role can be based in Edinburgh, Glasgow, or London (providing the applicant is already in London).
Director, Product – Performance Marketing employer: SkyScanner
Contact Detail:
SkyScanner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Product – Performance Marketing
✨Tip Number 1
Network with professionals in the performance marketing space, especially those who have experience in product management. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with Skyscanner's current product offerings and their performance marketing strategies. Understanding their approach will help you tailor your discussions during interviews and demonstrate your genuine interest in the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven traffic growth through innovative product strategies in your previous roles. Highlight your data-driven decision-making process and any successful projects that align with Skyscanner's goals.
✨Tip Number 4
Showcase your leadership skills by discussing how you've built and mentored high-performing teams in the past. Be ready to explain your approach to fostering collaboration and innovation within cross-functional teams.
We think you need these skills to ace Director, Product – Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 10+ years of product management experience, especially in performance marketing. Emphasise any specific achievements related to driving organic traffic growth and leading cross-functional teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your skills align with Skyscanner's goals. Mention your experience with SEO, SEM, and data-driven decision-making, and provide examples of how you've successfully led teams in the past.
Showcase Relevant Skills: Highlight your technical knowledge, particularly in tools like Google Ads, Google Analytics, and SEO platforms. Discuss your understanding of HTML, CSS, and JavaScript as they relate to SEO, as well as your project management skills in an agile environment.
Prepare for Potential Questions: Anticipate questions related to your leadership style, experience with cross-functional collaboration, and how you approach data analysis for product decisions. Be ready to discuss specific examples that demonstrate your ability to drive growth and innovation.
How to prepare for a job interview at SkyScanner
✨Showcase Your Product Management Experience
With over 10 years of product management experience required, be ready to discuss specific examples of how you've driven organic traffic growth. Highlight your achievements and the strategies you implemented that led to measurable results.
✨Demonstrate Cross-Functional Collaboration Skills
This role requires working closely with various teams. Prepare to share instances where you've successfully collaborated with engineering, UX/UI, or marketing teams. Emphasise your ability to align different stakeholders towards a common goal.
✨Be Data-Driven in Your Approach
Since data-driven decision-making is crucial for this position, come equipped with examples of how you've used analytics tools like Google Ads or SEMrush to inform product decisions. Discuss any experiments or A/B tests you've conducted and their outcomes.
✨Prepare for Leadership Questions
As a director, you'll need strong leadership skills. Be prepared to talk about your experience in mentoring teams and fostering a collaborative environment. Share your approach to building high-performing teams and how you've navigated challenges in team dynamics.
