Director Marketing Analytics

Join to apply for the Director Marketing Analytics role at Skyscanner Get AI-powered advice on this job and more exclusive features. About The Job As the Director of Marketing Analytics at Skyscanner, you’ll have the opportunity to create and execute our global marketing analytics strategy, driving growth through new customer acquisition and increased customer loyalty. You will reshape how we measure marketing success by redesigning attribution frameworks, advancing marketing mix modelling (MMM), and elevating lifetime value (LTV) analysis to generate insights that enhance decision-making across the customer journey. Your leadership will be crucial in guiding Skyscanner’s expansion into new markets and ensuring our marketing efforts are highly effective worldwide, transforming analytics into a key competitive advantage. Leadership & Key Responsibilities Lead and evolve the vision, strategy, and roadmap for Marketing Analytics, aligning with Skyscanner’s growth objectives. Develop and support a team of analysts, fostering their growth and development. Promote a culture of collaboration, innovation, and excellence within the analytics team. Stakeholder Management Partner with marketing stakeholders to ensure analytics inform key decisions across the funnel—from brand investment to performance media and CRM. Drive a data-informed culture connecting marketing metrics to broader business KPIs and outcomes. Act as a trusted partner for senior marketing stakeholders, aligning team efforts with strategic goals. Champion advanced analytics techniques, experimentation, and automation, including market mix modelling. Use data-driven insights to identify growth opportunities and optimize marketing channels. Experience & Skills Strong stakeholder management and influencing skills, especially with senior leaders; experience with product and engineering functions is a plus. Strategic problem-solving ability, balancing short-term priorities with long-term vision. Excellent communication and interpersonal skills for cross-team collaboration. Ability to manage complexity, navigate ambiguity, and prioritize in a fast-paced environment. Background in marketing and loyalty analytics is essential. Hands-on analyst experience is required. Additional Details Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Technology, Information and Internet This job posting is active. No indications of expiration are present. #J-18808-Ljbffr