At a Glance
- Tasks: Create engaging content for CRM experiences and drive personalised interactions using AI.
- Company: Join Skyscanner, a global leader in travel planning tools.
- Benefits: Flexible hybrid work, inclusive culture, and opportunities for personal growth.
- Other info: Collaborative environment with a focus on innovation and diversity.
- Why this job: Be part of a team transforming travel experiences for millions worldwide.
- Qualifications: Experience in content design or marketing with a user-centred mindset.
The predicted salary is between 45000 - 55000 £ per year.
About Skyscanner
Everyone loves travelling, but planning is not without its challenges. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily. Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all. Our vision? To be the world's number one travel ally.
Now, we’re on the lookout for a Content Designer, CRM to help us bring that vision to even more travellers.
About The Role
As the Lifecycle Marketing Content Designer, you’ll bring a content design approach to CRM experiences — combining copy craft, experimentation, user insight and scalable content systems to help automate and evolve lifecycle marketing at scale. We’re after a wordsmith with an experimental mindset who can curate, optimise and scale insights across our travellers' journeys — from onboarding and engagement to re-activation.
You’ll be data-driven, using it to inform your messaging approach and develop content frameworks that scale. We’re an AI-native company, so you'll be comfortable experimenting, setting up and scaling systems using AI to drive efficiency. You’ll play a key role in driving personalised interactions, helping us go beyond search to create smarter, more tailored experiences that feel like we just get it. And you’ll use your strategic and human-centred design approach to craft supportive end-to-end user journeys across email, push, in-app notifications and emerging channels.
You’ll work closely with LCM managers, Brand, Product and Engineering to translate strategy into consistent messaging across campaigns and journeys.
What You'll Be Doing
- Experimenting at pace: Creating high-performing content for A/B and multivariate tests.
- Driving AI forward: Using AI to scale, optimise and evolve content.
- Writing with purpose: Crafting and refining content, and content systems to promote core features.
- Creating scroll-stopping moments: Dreaming up new ways to inspire travellers.
- Championing our voice: Knowing when to dial up the wit and when to keep things crystal clear and practical.
- Designing for personalisation: Tailoring content for different audiences, segments and behaviours.
- Connecting the journey: Designing cohesive end-to-end experiences across various channels.
About You
- User-centred mindset: With content design or marketing-led content design experience in a digital product or CRM environment.
- Experienced storyteller: You bring holistic content thinking to create messaging that builds deep relationships with our travellers.
- Channel-savvy: You’ve worked with CRM channels like email, push or in-app notifications.
- Globally aware: You understand localisation and how content flexes across languages, cultures and contexts.
- AI and automation savvy: You’re keen to explore (or already using) AI and automation to improve workflows and scale content.
- Conversion-curious: You’ve got a knack for behavioural framing and conversion best practices.
- Collaborative communicator: You’re great at working across teams, managing requests and keeping things moving smoothly.
What It's Like Here
We are the real deal— no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans, building things that help travellers explore the world a little easier. Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better — and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all.
Sound like your kind of adventure? Apply now and help us shape the future of travel.
We're committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know.
CRM Content Designer: Personalised Journeys & AI employer: SkyScanner
At Skyscanner, we pride ourselves on fostering a vibrant and inclusive work culture that champions creativity and collaboration. As a hybrid employer, we offer flexible working arrangements, competitive benefits including generous parental leave, and ample opportunities for professional growth in the dynamic travel tech industry. Join us to be part of a passionate team dedicated to transforming travel planning into a seamless experience for millions around the globe.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Content Designer: Personalised Journeys & AI
✨Tip Number 1
Get to know Skyscanner inside out! Familiarise yourself with their tools and services, and think about how your skills can enhance the travel experience. This will help you stand out in interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for those interviews by practising common questions and showcasing your content design skills. Think about how you can use AI and data to drive personalised experiences—this is key for the role!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Skyscanner team.
We think you need these skills to ace CRM Content Designer: Personalised Journeys & AI
Some tips for your application 🫡
Show Your Personality:When you're crafting your application, let your unique voice shine through! We want to see the real you, so don’t be afraid to sprinkle in some personality while keeping it professional.
Tailor Your Content:Make sure to customise your application for the role. Highlight your experience with CRM content design and how it aligns with our mission at Skyscanner. We love seeing how you can connect your skills to what we do!
Be Data-Driven:Since we’re all about using data to inform decisions, share examples of how you've used data in your previous roles. Show us how you’ve crafted content that resonates with users based on insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it’s super easy and straightforward!
How to prepare for a job interview at SkyScanner
✨Know Your Audience
Before the interview, take some time to understand Skyscanner's target audience and their travel needs. Familiarise yourself with their brand voice and how they communicate with travellers. This will help you tailor your responses and demonstrate that you can create content that resonates with their users.
✨Showcase Your Experimentation Skills
Since the role involves A/B testing and experimentation, come prepared with examples of how you've used data to inform your content decisions in the past. Discuss specific campaigns where you tested different approaches and what the outcomes were. This will show that you're not just a wordsmith but also a strategic thinker.
✨Emphasise AI and Automation Experience
Highlight any experience you have with AI tools or automation in your previous roles. Be ready to discuss how you've leveraged technology to enhance content creation or streamline processes. This is crucial for a company like Skyscanner that values innovation and efficiency.
✨Prepare for Collaborative Scenarios
Given the collaborative nature of the role, think of examples where you've worked cross-functionally with teams like marketing, product, or engineering. Be ready to share how you managed communication and kept projects moving smoothly. This will demonstrate your ability to thrive in a team-oriented environment.
