At a Glance
- Tasks: Create engaging content for CRM experiences and drive personalised interactions.
- Company: Join Skyscanner, a global leader in travel planning tools.
- Benefits: Hybrid work, inclusive culture, and opportunities for personal growth.
- Other info: Collaborative environment with a focus on innovation and diversity.
- Why this job: Be part of a team transforming travel experiences for millions.
- Qualifications: Experience in content design or marketing with a user-centred mindset.
The predicted salary is between 40000 - 50000 £ per year.
About Skyscanner
Everyone loves travelling, but planning is not without its challenges. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily. Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all. Our vision? To be the world's number one travel ally.
Now, we’re on the lookout for a Content Designer, CRM to help us bring that vision to even more travellers.
About The Role
As the Lifecycle Marketing Content Designer, you’ll bring a content design approach to CRM experiences — combining copy craft, experimentation, user insight and scalable content systems to help automate and evolve lifecycle marketing at scale. We’re after a wordsmith with an experimental mindset who can curate, optimise and scale insights across our travellers' journeys — from onboarding and engagement to re-activation.
You’ll be data-driven, using it to inform your messaging approach and develop content frameworks that scale. We’re an AI-native company, so you'll be comfortable experimenting, setting up and scaling systems using AI to drive efficiency. You’ll play a key role in driving personalised interactions, helping us go beyond search to create smarter, more tailored experiences that feel like we just get it. And you’ll use your strategic and human-centred design approach to craft supportive end-to-end user journeys across email, push, in-app notifications and emerging channels.
You’ll work closely with LCM managers, Brand, Product and Engineering to translate strategy into consistent messaging across campaigns and journeys.
What You'll Be Doing
- Experimenting at pace: Creating high-performing content for A/B and multivariate tests.
- Driving AI forward: Using AI to scale, optimise and evolve content.
- Writing with purpose: Crafting and refining content, and content systems to promote core features.
- Creating scroll-stopping moments: Dreaming up new ways to inspire travellers.
- Championing our voice: Knowing when to dial up the wit and when to keep things clear and practical.
- Designing for personalisation: Tailoring content for different audiences, segments and behaviours.
- Connecting the journey: Designing cohesive end-to-end experiences across various channels.
About You
- User-centred mindset: With content design or marketing-led content design experience in a digital product or CRM environment.
- Experienced storyteller: You bring holistic content thinking to create messaging that builds deep relationships with our travellers.
- Channel-savvy: You’ve worked with CRM channels like email, push or in-app notifications.
- Globally aware: You understand localisation and how content flexes across languages, cultures and contexts.
- AI and automation savvy: You’re keen to explore AI and automation to improve workflows and scale content.
- Conversion-curious: You’ve got a knack for behavioural framing and conversion best practices.
- Collaborative communicator: You’re great at working across teams, managing requests and keeping things moving smoothly.
What It's Like Here
We are the real deal— no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans, building things that help travellers explore the world a little easier. Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better — and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all.
Sound like your kind of adventure? Apply now and help us shape the future of travel.
We're committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know.
Content Designer, CRM employer: SkyScanner
At Skyscanner, we pride ourselves on fostering a vibrant and inclusive work culture that champions creativity and collaboration. As a Content Designer in our hybrid environment, you'll enjoy the flexibility to innovate while contributing to meaningful projects that enhance the travel experience for millions. With a strong commitment to employee growth, we offer opportunities for professional development and the chance to work with cutting-edge AI technology, making Skyscanner an exceptional employer for those looking to make a real impact in the travel industry.
StudySmarter Expert Advice🤫
We think this is how you could land Content Designer, CRM
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those at Skyscanner. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills in real-time! If you can, create a portfolio or a project that showcases your content design abilities. This is your chance to shine and demonstrate how you can bring value to the team.
✨Tip Number 3
Prepare for the interview like it’s a big adventure! Research Skyscanner’s latest projects and think about how your experience aligns with their goals. Be ready to share your ideas on how to enhance their CRM content.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Skyscanner family.
We think you need these skills to ace Content Designer, CRM
Some tips for your application 🫡
Show Your Personality:When you're writing your application, let your unique voice shine through! We want to see the real you, so don’t be afraid to inject a bit of personality into your writing. Remember, we’re looking for someone who can connect with our travellers, so show us how you can do that!
Tailor Your Content:Make sure to customise your application to fit the role of Content Designer, CRM. Highlight your experience with content design and how it relates to lifecycle marketing. We love seeing how you can adapt your skills to meet our needs, so be specific about your relevant experiences!
Be Data-Driven:Since we’re all about using data to inform our decisions, make sure to mention any experience you have with data-driven content strategies. Share examples of how you've used insights to shape your messaging or improve user journeys. This will show us you’re on the same page as our AI-native approach!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re keen and ready to jump into the adventure with us at Skyscanner!
How to prepare for a job interview at SkyScanner
✨Know Your Audience
Before the interview, take some time to understand Skyscanner's brand voice and values. Familiarise yourself with their approach to content design and how they engage with travellers. This will help you tailor your responses and demonstrate that you’re aligned with their mission.
✨Showcase Your Experimentation Skills
Since the role involves A/B testing and experimentation, come prepared with examples of past projects where you’ve successfully used data to inform your content strategies. Highlight any innovative approaches you've taken to optimise content and drive engagement.
✨Emphasise Collaboration
Skyscanner values teamwork, so be ready to discuss how you’ve worked with cross-functional teams in the past. Share specific instances where your collaborative efforts led to successful outcomes, especially in a CRM or digital marketing context.
✨Be AI-Savvy
Given the emphasis on AI in the job description, brush up on your knowledge of AI tools and how they can enhance content creation. Be prepared to discuss how you’ve used or would like to use AI to streamline processes and improve user experiences.
