Creative Strategist - 20hrs/week - freelance & 100% remote in City of London

Skull Bliss a 100% online-based home décor boutique, bringing the traditional craft of Balinese skull carving to the world while giving back to local communities. We are a fun, talented, and driven team that works fully remote while maintaining a collaborative, team-oriented spirit.

About the Role — Creative Strategist
In this role, you’ll lead creative strategy for two of our flagship brands: Skull Bliss and Noro Arts.
While Skull Bliss celebrates intricate craftsmanship and cultural heritage, Noro Arts focuses on contemporary design — creating modern objects that fuse artistic expression with clean, minimal aesthetics.

Tasks

• Develop creative strategies and concepts for performance campaigns across Meta (and occasionally other platforms such as AppLovin or Google) for our brands Skull Bliss and Noro Arts
• Analyze campaign performance, market trends, and competitor activity to generate data-driven creative insights
• Write clear, actionable creative briefs for our content team and collaborate closely with designers, video editors, and videographers
• Develop storylines, hooks, and visual directions for new ads (both video and image formats)
• Identify creative test hypotheses and translate key metrics (CTR, hook rate, ROAS, etc.) into actionable improvements
• Continuously optimize existing creatives based on performance data
• Research social media and advertising trends to refine and evolve our brands’ creative direction

Requirements

• Experience in Creative Strategy, ideally in a performance-driven environment
• Strong analytical mindset with the ability to connect data to creative decisions
• Proven experience in writing creative briefs and collaborating with performance and design teams
• A conceptual thinker with a strong sense for storytelling, visuals, and hooks that resonate on Facebook and Instagram
• Very good English skills, both written and spoken
• Organized, proactive, and self-motivated, with the ability to prioritize and manage multiple projects efficiently

Benefits

• We are a proud Remote Working Employer! Let us know your favourite out-of-office workplace and lead a “work from everywhere” lifestyle
• Keep your balance with flexible working hours keeping the peak periods in mind where we’d need your flexibility in working hours. We create family-friendly surroundings by offering part-time and flexible working hours, respecting commercial peak times (festive seasons/sale periods)
• The freedom to actively participate in shaping operational marketing and the opportunity to develop professionally
• A culture of trust, empowerment and constructive feedback in a positive and inspiring work atmosphere
• Dynamic team with flat hierarchies, short decision paths and an open and positive feedback culture
• Personal discounts