At a Glance
- Tasks: Lead B2B client accounts, shape PR strategies, and guide teams to deliver impactful campaigns.
- Company: Join Skout, a people-first B2B PR agency focused on building trust and credibility.
- Benefits: Enjoy a competitive salary, tax-free bonuses, flexible working, and a £1000 training budget.
- Other info: Opportunity for career growth and a supportive, dynamic work environment.
- Why this job: Be part of a growing agency where your insights shape the future of PR.
- Qualifications: Strong B2B PR experience and a passion for developing client relationships.
The predicted salary is between 50000 - 65000 € per year.
You’re calm under pressure, curious about clients’ businesses and you care about doing work that is relevant. You enjoy shaping strategy, growing client accounts, giving clear advice and helping teams do their best thinking. You’re commercially aware, but never at the expense of good relationships or great work. If that sounds like you, this could be a great next step.
About us: We’re Skout, a B2B PR agency that helps organisations build relevance, trust and credibility with the audiences that matter to them. We work with a range of B2B brands, including those selling into HR and people leadership, an area where we’re continuing to build deeper focus and expertise. Our work spans content, media relations, social and digital PR, always grounded in insight and clear impact. We’re employee owned, people first and serious about the value good PR can deliver for ambitious businesses.
The role: As an Account Director, you’ll lead a portfolio of B2B clients and act as a trusted senior contact for them. You’ll shape PR programmes, guide teams and make sure work is delivered to a high standard, on time, on budget and with purpose. You’ll be hands‑on where it counts, but also able to step back and see the bigger picture. You’ll help clients think clearly about their goals, and help your team turn those goals into strong, effective campaigns. This is a role for someone ambitious, motivated to grow client relationships, develop people and play an active role in shaping the future of a growing B2B agency.
Why Skout, why now? Skout is at a clear point of focus and momentum. We’re building on strong foundations as a B2B PR agency, while sharpening our expertise in sectors where relevance and credibility really matter, specifically HR and people‑focused brands. That focus helps us do better work, ask better questions and deliver clearer outcomes for clients. At the same time, we continue to work with a variety of global B2B organisations who need thoughtful, effective PR support. What connects our clients isn’t their sector, it’s a need to communicate clearly, earn trust and make their messages land with the right audiences. For the right person, this is a chance to join a business that knows where it’s heading, but stays open, curious and commercially grounded. You’ll work with clients who value insight and clarity, contribute to work rooted in real business challenges, and help shape an agency that’s growing with intent. If you’re looking for a role where your experience is trusted, your thinking is valued, and you can help shape what comes next, this is a strong moment to join Skout.
What you’ll be responsible for:
- Being the senior, day‑to‑day contact for client accounts
- Providing clear, confident advice on PR strategy, activity and measurement
- Leading PR programmes from brief through to delivery and evaluation
- Making sure client objectives, targets and KPIs are met and understood
- Managing client relationships with consistency, care and commercial awareness
- Identifying opportunities to grow existing accounts and support new business
- Working closely with the account team to deliver plans and solve problems
- Line managing and developing team members through coaching and feedback
- Supporting performance reviews, career development and ongoing learning
- Championing Skout’s values, culture and standards in everything you do
What we’re looking for:
- Strong B2B PR experience, with a proven track record of delivering effective campaigns for global brands
- Confidence working with senior client stakeholders and acting as a trusted advisor
- A clear, thoughtful approach to strategy, informed by insight, not buzzwords
- Commercially ambitious, with a strong understanding of how to grow client accounts, retain business and secure longer‑term contracts
- Drive, determination and ambition. Someone motivated to grow themselves, their clients and the agency
- Experience leading and developing people in a supportive, practical and motivating way
- Solid media strategy knowledge and a clear understanding of how stories land with the right audiences
- Strong content instincts, knowing what’s worth saying, and how to say it
- A good working understanding of AI, GEO and emerging technologies, and how they are shaping PR strategy, content and discoverability
- Strong organisation and project management skills, with the ability to juggle priorities calmly and effectively
- Clear, confident written and verbal communication
- A curious mindset and an openness to learning new sectors and audiences
Benefits we offer you:
- Reward: a tax free bonus up to £2.5k depending on profit
- Continuity: a secure/protected place to work
- Representation: a voice that is heard along with the opportunity to be a trustee after 1 year service
- Opportunity: career development with promotion opportunities within the team
- Remuneration commensurate with experience
- Annual bonus linked to individual and company performance
- £1000 annual training budget
- Healthcare cash plan with an Employee Assistance Programme
- 25 days holiday allowance, increasing up to 28 days with service
- Day off for your birthday
- 4.30pm finish on a Friday
- Hybrid working with a flexible working policy, allowing you to manage your own time
Account Director in Macclesfield employer: Skout - The B2B PR Agency
At Skout, we pride ourselves on being an employee-owned B2B PR agency that prioritises people and fosters a culture of collaboration and growth. With a strong focus on career development, our team enjoys a supportive environment where their voices are heard, and they have the opportunity to shape the future of the agency. Located in a vibrant area, we offer flexible working arrangements, generous holiday allowances, and a commitment to delivering impactful PR strategies for our diverse range of clients.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director in Macclesfield
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its clients. Understand their PR strategies and think about how you can contribute. When you walk in, show them you’re not just another candidate; you’re someone who’s genuinely interested in their work and ready to make an impact.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Account Director. Highlight your successes in managing client relationships and delivering effective campaigns. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly. Let’s make this happen together!
We think you need these skills to ace Account Director in Macclesfield
Some tips for your application 🫡
Show Your Curiosity:When writing your application, let your curiosity shine through! Mention how you’re eager to learn about clients’ businesses and how that drives your approach to PR. We love candidates who are genuinely interested in understanding the bigger picture.
Be Clear and Confident:Your written application should reflect the clear and confident advice you’d give as an Account Director. Use straightforward language and structure your thoughts logically. This will show us that you can communicate effectively, just like you would with clients.
Highlight Your Experience:Don’t shy away from showcasing your strong B2B PR experience! Share specific examples of campaigns you’ve led and the impact they had. We want to see how your past work aligns with our focus on delivering effective PR strategies.
Tailor Your Application:Make sure to tailor your application to Skout and the role of Account Director. Mention our values and how you embody them. This shows us that you’ve done your homework and are genuinely excited about joining our team. Apply through our website to make it official!
How to prepare for a job interview at Skout - The B2B PR Agency
✨Know Your Clients
Before the interview, research Skout and its clients thoroughly. Understand their industries, challenges, and recent campaigns. This will help you demonstrate your curiosity about their business and show that you're ready to provide relevant advice.
✨Showcase Your Strategy Skills
Be prepared to discuss specific PR strategies you've implemented in the past. Highlight how you shaped campaigns based on client goals and how you measured success. This will illustrate your ability to think strategically and deliver results.
✨Demonstrate Relationship Building
Think of examples where you've successfully managed client relationships. Discuss how you maintained consistency and care while being commercially aware. This will show that you value good relationships and understand their importance in B2B PR.
✨Emphasise Team Leadership
Prepare to talk about your experience in leading and developing teams. Share how you've coached team members and supported their growth. This will highlight your ability to motivate others and contribute positively to the agency's culture.
