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- Tasks: Lead digital marketing strategies and enhance the company's online presence.
- Company: A leading company in its field, focused on digital expansion.
- Benefits: Competitive salary based on experience and opportunities for growth.
- Why this job: Shape the digital future of a successful company and make a real impact.
- Qualifications: Proven digital marketing experience and expertise in SEO and content creation.
- Other info: Dynamic role with potential for career advancement and creative freedom.
The predicted salary is between 36000 - 60000 £ per year.
This successful company is one of the leaders within their field. They are now looking to further increase their online presence and as such are seeking to appoint an experienced all round Senior Digital Marketer who can take ownership of the company’s entire marketing development.
This role involves creating and shaping the digital vision and direction of the company, with initial emphasis on leading digital expansion by planning and executing all digital marketing channels and strategies. You will devise and implement content building strategies (both video and written) with a focus on SEO optimization to improve the company’s search and social presence. You will also manage, optimise and build the existing Magento e-comm platform and new channel campaigns.
Key Responsibilities- Developing, executing, optimising and reporting on an acquisition strategy and campaigns to increase site traffic, drive profitable sales, recruit new customers, and manage online reputation.
- Content Marketing: develop a content strategy, create written and video content for publication on the website and other digital channels to drive traffic, increase authority, and improve search and social presence.
- PPC: creating effective and targeted ad campaigns to penetrate the market and improve ROI.
- SEO: ensure SEO best practices and roadmaps, conduct keyword and competitor research, develop metadata strategies, oversee technical SEO changes, monitor and audit the website, and continuously improve digital strategy.
- Social Media: develop and run strategies to grow organic and paid presence; manage UGC strategies and engage with the community.
- E-comm Management: manage and improve the Magento platform (CMS, catalogue, blog); lead website improvements with 3rd party developers to improve SEO, UX, and conversion rates.
- Remarketing: maximise customer value via automation, targeting, retargeting and segmentation for email marketing and site promotions.
- Data and analytics: maintain, develop and implement measuring, tracking and reporting tools to analyse site performance, demonstrate ROI, and recognise patterns across campaigns.
- Tag Manager and data integration: contribute to current Google Tag Manager setup and future data integration between systems (may involve managing 3rd parties).
- Reviews: manage review campaigns and respond to customer reviews (including third-party platforms).
- Share digital know-how with other staff to move the company forward.
- Print elements may be involved in future brochures.
- Content and SEO expert with the ability to create and execute a campaign strategy and a track record of delivering tangible results.
- Digital Marketing background.
- The company website is Magento; working knowledge of this platform and extensions is essential.
- Strong user of Adobe apps, particularly Premiere Pro, Photoshop, Illustrator.
- Advanced user of Google apps (GA4, Tag Manager, Search Console, Merchant Center, Ads, YouTube).
- Advanced knowledge of social channels, particularly Meta and TikTok.
- Strong knowledge of Canva.
- Strong knowledge of current SEO best practices and strategies.
- Experience with SEO tools (e.g., Screaming Frog, Moz, SEMrush, Ahrefs).
- Strong knowledge of PPC and social media campaigns with the ability to work on campaigns alongside an e-commerce site.
- Experience implementing effective link development techniques and strategies.
- High level of computer literacy and self-management.
- Knowledge of HTML and CSS.
- Excellent presentation, communication and written skills.
- Ideally holding a Degree in Marketing or IT.
- Full, clean driving license and transportation.
- Applicants must be residing in the United Kingdom with full leave to remain; sponsorship is not available.
Digital Marketing Manager in Worcester employer: Skopos Consulting
Contact Detail:
Skopos Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Worcester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing projects. Whether it's content you've created or campaigns you've managed, having tangible examples can really set you apart.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can enhance their online strategies and bring fresh ideas to the table. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to find roles that match your skills and interests. Plus, it shows you're serious about joining our team!
We think you need these skills to ace Digital Marketing Manager in Worcester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with SEO, PPC, and content marketing, as these are key areas for us. Use specific examples that showcase your achievements in these fields.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to our company's vision. Be sure to mention your familiarity with Magento and any relevant tools you've used.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Include links to campaigns you've worked on or content you've created. This gives us a real sense of what you can bring to the table and how you can help us grow.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Skopos Consulting
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around SEO, PPC, and content strategies. Be ready to discuss specific campaigns you've worked on and the results they achieved. This shows you're not just knowledgeable but also hands-on.
✨Showcase Your Creativity
Since this role involves creating engaging content, come prepared with examples of your work. Whether it's a video campaign or a blog post, having a portfolio ready will help you demonstrate your skills and creativity effectively.
✨Understand the Company’s Digital Presence
Before the interview, take some time to analyse the company's current online presence. Identify areas for improvement and be ready to share your thoughts on how you would enhance their digital strategy. This shows initiative and that you’re genuinely interested in the role.
✨Be Data-Driven
As a Digital Marketing Manager, you'll need to rely on data to make decisions. Familiarise yourself with tools like Google Analytics and Tag Manager, and be prepared to discuss how you've used data to optimise campaigns in the past. This will highlight your analytical skills and strategic thinking.
