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- Tasks: Lead and execute innovative B2B marketing campaigns to generate qualified leads.
- Company: Join SkootEco, a high-impact ESG business with a collaborative culture.
- Benefits: Competitive salary, performance incentives, and flexible hybrid or remote working.
- Why this job: Make a real impact in sustainability while shaping marketing strategies for top-tier clients.
- Qualifications: Proven experience in B2B demand generation and strong content creation skills.
- Other info: Work closely with senior leadership in a fast-growing, purpose-led company.
The predicted salary is between 36000 - 60000 £ per year.
SkootEco is looking for a commercially-minded B2B Marketing Manager to lead demand generation and bring in qualified leads through strategic, multichannel campaigns. Sitting at the heart of a small senior team, you will help shape and execute SkootEco's marketing engine, fuel growth, and refine how we communicate our value to the world.
What you will do:
- Lead and execute multichannel lead gen campaigns targeting key verticals (hospitality, legal, property, ESG).
- Own performance across LinkedIn, Google Ads, email, blog, SEO and retargeting.
- Create and execute content strategies including blogs, whitepapers, lead magnets and emails.
- Partner with Sales and Consultancy to create enablement tools, outreach flows, and nurture paths.
- Collaborate on website optimisation to improve UX and conversions.
- Own and improve metrics including CPL, conversion and lead quality, in partnership with the CPO.
- Evolve our brand narrative, making the MARC Framework simpler and sharper for key sectors.
What we are looking for:
- Proven track record in B2B demand gen or growth marketing, ideally in SaaS, ESG, or consultancy.
- Skilled in LinkedIn & Google Ads, CRMs (e.g. HubSpot), and email tools.
- Strong content chops across paid, organic and nurture funnels.
- Strategic thinker with a hands-on approach – equally happy building and doing.
- Clear communicator who thrives working closely with senior leadership and product teams.
- Bonus: experience in sustainability, carbon, ESG or purpose-led sectors.
What you will get:
- Competitive base + performance-linked incentives.
- Flexible hybrid or remote working.
- Join a high-impact, high-growth ESG business with top-tier clients.
- Real autonomy and influence on marketing strategy.
- Work alongside experienced founders and C-level team.
- Shape messaging for one of the UK's most innovative ESG scale-ups.
B2B Marketing Manager in London employer: Skootride
Contact Detail:
Skootride Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry, especially those in B2B marketing. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best work in demand generation and content strategies. Use real metrics to demonstrate your impact. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute. Bring fresh ideas to the table – they’ll love your enthusiasm and strategic thinking!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, it’s a great way to show your interest in being part of our innovative team at SkootEco.
We think you need these skills to ace B2B Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the B2B marketing experience we’re after. Highlight your achievements in demand generation and any relevant campaigns you've led, especially in sectors like SaaS or ESG.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about B2B marketing and how your skills align with our mission at SkootEco. Don’t forget to mention specific examples of your work!
Showcase Your Content Skills: Since content is key for this role, include samples of your work or links to campaigns you’ve executed. Whether it’s blogs, whitepapers, or email strategies, we want to see your creativity in action!
Apply Through Our Website: We love it when candidates apply directly through our website! It helps us keep track of applications and ensures you get the best experience. Plus, it shows us you’re genuinely interested in joining our team.
How to prepare for a job interview at Skootride
✨Know Your Stuff
Before the interview, dive deep into SkootEco's mission and values. Understand their focus on sustainability and how they position themselves in the B2B market. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Campaign Success
Be ready to discuss specific examples of successful multichannel campaigns you've led. Highlight metrics like CPL and conversion rates, and explain how your strategies directly contributed to lead generation. This will demonstrate your hands-on experience and strategic thinking.
✨Prepare for Collaboration Questions
Since the role involves working closely with sales and consultancy teams, think of examples where you've successfully collaborated across departments. Be prepared to discuss how you’ve created enablement tools or nurtured leads through effective communication.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their current marketing challenges or how they measure success in their campaigns. This shows that you're not just interested in the role, but also in contributing to their growth and success.