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- Tasks: Lead and execute multichannel campaigns to generate qualified B2B leads.
- Company: SkootEco is a high-growth ESG business focused on sustainability and innovation.
- Benefits: Enjoy flexible hybrid or remote working and performance-linked incentives.
- Why this job: Join a dynamic team, influence marketing strategy, and work with top-tier clients.
- Qualifications: Proven experience in B2B demand generation, especially in SaaS or ESG sectors.
- Other info: Opportunity to shape messaging for one of the UK's most innovative ESG scale-ups.
The predicted salary is between 36000 - 60000 £ per year.
SkootEco is looking for a commercially-minded B2B Marketing Manager to lead demand generation and bring in qualified leads through strategic, multichannel campaigns. Sitting at the heart of a small senior team, you’ll help shape and execute SkootEco’s marketing engine, fuel growth, and refine how we communicate our value to the world.
What you\’ll do
- Lead and execute multichannel lead gen campaigns targeting key verticals (hospitality, legal, property, ESG)
- Own performance across LinkedIn, Google Ads, email, blog, SEO and retargeting
- Create and execute content strategies including blogs, whitepapers, lead magnets and emails
- Partner with Sales and Consultancy to create enablement tools, outreach flows, and nurture paths
- Collaborate on website optimisation to improve UX and conversions
- Own and improve metrics including CPL, conversion and lead quality, in partnership with the CPO
- Evolve our brand narrative, making the MARC Framework simpler and sharper for key sectors
What we\’re looking for
- Proven track record in B2B demand gen or growth marketing, ideally in SaaS, ESG, or consultancy
- Skilled in LinkedIn & Google Ads, CRMs (e.g. HubSpot), and email tools
- Strong content chops across paid, organic and nurture funnels
- Strategic thinker with a hands-on approach – equally happy building and doing
- Clear communicator who thrives working closely with senior leadership and product teams
- Bonus: experience in sustainability, carbon, ESG or purpose-led sectors
What you\’ll get
- Competitive base + performance-linked incentives
- Flexible hybrid or remote working
- Join a high-impact, high-growth ESG business with top-tier clients
- Real autonomy and influence on marketing strategy
- Work alongside experienced founders and C-level team
- Shape messaging for one of the UK’s most innovative ESG scale-ups
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B2B Marketing Manager employer: Skootride
Contact Detail:
Skootride Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially within the SaaS and ESG sectors. This knowledge will not only help you understand SkootEco's market better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Leverage LinkedIn to connect with current employees at SkootEco. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when preparing for your interview.
✨Tip Number 3
Showcase your expertise in multichannel campaigns by preparing case studies or examples of past successes. Be ready to discuss how you’ve driven demand generation and improved lead quality in previous roles.
✨Tip Number 4
Research SkootEco’s current marketing strategies and think critically about how you could enhance their brand narrative. Presenting fresh ideas during your interview can demonstrate your strategic thinking and hands-on approach.
We think you need these skills to ace B2B Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the B2B Marketing Manager position at SkootEco. Tailor your application to highlight relevant experience in demand generation and multichannel campaigns.
Highlight Relevant Experience: In your CV and cover letter, emphasise your proven track record in B2B demand generation or growth marketing. Include specific examples of successful campaigns you've led, particularly in sectors like SaaS, ESG, or consultancy.
Showcase Your Skills: Make sure to detail your skills in LinkedIn & Google Ads, CRMs, and email tools. Provide examples of how you've used these tools to drive results in previous roles, especially in content creation and lead generation.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for sustainability and purpose-led sectors. Discuss how you can contribute to SkootEco's mission and enhance their marketing strategy.
How to prepare for a job interview at Skootride
✨Know Your Metrics
Familiarise yourself with key performance indicators relevant to B2B marketing, such as cost per lead (CPL) and conversion rates. Be prepared to discuss how you've improved these metrics in past roles, as this will demonstrate your analytical skills and understanding of demand generation.
✨Showcase Your Content Strategy Skills
Prepare examples of successful content strategies you've executed, particularly those that include blogs, whitepapers, and lead magnets. Highlight how these strategies contributed to lead generation and brand narrative evolution, as this aligns closely with what SkootEco is looking for.
✨Demonstrate Multichannel Expertise
Be ready to discuss your experience with various marketing channels, especially LinkedIn and Google Ads. Share specific campaigns you've led, the results achieved, and how you integrated different channels to create a cohesive lead generation strategy.
✨Align with Their Values
Research SkootEco's mission and values, particularly their focus on sustainability and ESG. During the interview, express your passion for these areas and how your background aligns with their purpose-led approach, which will show that you're not just a fit for the role but also for the company culture.