At a Glance
- Tasks: Lead and execute innovative marketing campaigns across multiple channels.
- Company: Join a high-impact ESG solutions company with top-tier clients.
- Benefits: Competitive salary, performance incentives, and flexible hybrid or remote work.
- Other info: Work closely with senior leadership in a fast-growing, innovative environment.
- Why this job: Make a real impact in sustainability while shaping marketing strategies.
- Qualifications: Proven experience in B2B demand generation and strong content skills.
The predicted salary is between 50000 - 60000 £ per year.
£50,000–£60,000 + performance incentives, Hybrid – London or Remote (UK-based preferred).
MarketingSkootEco is a modular ESG solutions company that helps organisations hit sustainability targets while building commercial value and brand trust. Through our proprietary MARC Framework (Measure, Avoid, Reduce, Counter), we turn complex ESG requirements into simple, profitable action. We work with progressive brands like Dream International, De Vere Hotels, Taylor Rose and Addison Lee, offering services that range from Scope 1–3 emissions reviews to ESG certifications and carbon marketplace.
What you'll do:
- Lead and execute multichannel lead gen campaigns targeting key verticals (hospitality, legal, property, ESG).
- Own performance across LinkedIn, Google Ads, email, blog, SEO and retargeting.
- Create and execute content strategies including blogs, whitepapers, lead magnets and emails.
- Partner with Sales and Consultancy to create enablement tools, outreach flows, and nurture paths.
- Collaborate on website optimisation to improve UX and conversions.
- Own and improve metrics including CPL, conversion and lead quality, in partnership with the CPO.
- Evolve our brand narrative, making the MARC Framework simpler and sharper for key sectors.
What we're looking for:
- Proven track record in B2B demand gen or growth marketing, ideally in SaaS, ESG, or consultancy.
- Skilled in LinkedIn & Google Ads, CRMs (e.g. HubSpot), and email tools.
- Strong content chops across paid, organic and nurture funnels.
- Strategic thinker with a hands‑on approach – equally happy building and doing.
- Clear communicator who thrives working closely with senior leadership and product teams.
- Bonus: experience in sustainability, carbon, ESG or purpose‑led sectors.
What you'll get:
- Competitive base + performance‑linked incentives.
- Flexible hybrid or remote working.
- Join a high‑impact, high‑growth ESG business with top‑tier clients.
- Real autonomy and influence on marketing strategy.
- Work alongside experienced founders and C‑level team.
- Shape messaging for one of the UK’s most innovative ESG scale‑ups.
Apply now.
We think you need these skills to ace B2B Marketing Manager in London
B2B Demand Generation
Growth Marketing
LinkedIn Advertising
Google Ads
CRM Management (e.g. HubSpot)
Email Marketing
Content Strategy Development
