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- Tasks: Lead brand strategies and marketing initiatives for sk:n Clinics and The Harley Medical Group.
- Company: Join two of the UK's most trusted names in aesthetics and skincare.
- Benefits: Enjoy competitive salary, free products, career growth, and a modern work environment.
- Why this job: Shape brand narratives and engage customers while working in a creative, fast-paced setting.
- Qualifications: Experience in brand marketing, strong communication skills, and a passion for skincare required.
- Other info: Collaborate with creative teams and manage social media strategies across various platforms.
The predicted salary is between 36000 - 60000 £ per year.
sk:n Clinics and The Harley Medical Group are two of the UK’s most trusted names in aesthetics, skincare, and cosmetic treatment, each with a long-standing reputation for clinical excellence and patient care. Together, we are united by a commitment to safety, innovation, and outstanding results, offering a wide range of treatments that empower confidence and enhance wellbeing.
We are looking for a dynamic and strategic Brand Manager to lead the development and execution of brand and marketing initiatives across sk:n & The Harley Medical Group. This role will be pivotal in shaping our brand narrative, driving awareness, and delivering customer engagement across multiple channels. The ideal candidate will bring creativity, analytical rigour, and cross-functional leadership to ensure brand consistency and business growth.
Key Responsibilities:- Develop and implement comprehensive brand strategies that align with business objectives and customer needs.
- Define and manage brand positioning, messaging, and visual identity to ensure consistency across all touchpoints.
- Plan, execute, and evaluate multi-channel marketing campaigns to drive brand awareness and customer engagement.
- Collaborate with internal teams and external agencies to deliver integrated campaigns on time and within budget.
- Work closely with operational, clinical, and commercial departments to align brand strategy with service offerings and clinic operations.
- Collaborate with videographers to develop video content concepts, manage shoot days, and oversee post-production.
- Monitor brand performance using KPIs and analytics tools; adapt strategies to improve reach and effectiveness.
- Manage the brand marketing budget, ensuring cost-effective allocation and ROI tracking.
- Oversee production of brand assets, liaising with internal designers and external suppliers to ensure high-quality output across digital and print formats.
- Lead copywriting efforts across various channels including emails, websites, blog posts, print collateral, and internal communications, ensuring consistency with tone of voice and brand guidelines.
- Plan and execute brand events and promotional activities throughout the year, handling logistics, coordination, and post-event evaluation.
- Own and manage the organic social media strategy for both consumer and employer brand purposes across platforms including Instagram, Facebook, LinkedIn, YouTube, and TikTok.
- Work closely with our PR agency to develop and execute PR campaigns that support brand awareness, authority, and media engagement.
- Keep abreast of market trends, competitor activity, and emerging industry insights to ensure the brand remains competitive and relevant.
- Proven experience in a similar brand marketing role, ideally within the health, beauty, wellness, or retail sectors.
- Strong understanding of brand development, digital marketing, and campaign management.
- Excellent communication and copywriting skills, with a keen eye for detail.
- Experience working with creative teams, agencies, and production partners.
- Strong project management and organisational skills.
- Comfortable working in a fast-paced, results-driven environment.
- Passion for skincare, aesthetics, and consumer wellbeing.
- Competitive salary
- Free or discounted products/procedures
- Career progression
- Modern working environment with superb technology support
Brand Manager employer: sk:n
Contact Detail:
sk:n Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the aesthetics and skincare industry. Understanding current market dynamics will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the health and beauty sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the brand's positioning and challenges.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've managed in the past. Be ready to share metrics and outcomes that highlight your ability to drive brand awareness and customer engagement.
✨Tip Number 4
Showcase your creativity by bringing ideas for potential campaigns or brand strategies to the interview. This proactive approach can set you apart and demonstrate your enthusiasm for the role.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly in the health, beauty, or wellness sectors. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for skincare and aesthetics. Discuss specific examples of past campaigns you've managed and how they align with the responsibilities outlined in the job description.
Showcase Your Creativity: Include examples of your creative work, such as marketing campaigns or content you've developed. This could be links to social media posts, videos, or any other relevant projects that demonstrate your ability to engage customers.
Highlight Analytical Skills: Emphasise your experience with KPIs and analytics tools. Provide examples of how you've used data to inform brand strategies and improve campaign effectiveness, as this is crucial for the role.
How to prepare for a job interview at sk:n
✨Showcase Your Brand Knowledge
Make sure to demonstrate your understanding of brand development and marketing strategies, especially in the health and beauty sectors. Familiarise yourself with sk:n Clinics and The Harley Medical Group's brand values and recent campaigns to show that you’re genuinely interested.
✨Prepare for Creative Challenges
Expect to discuss how you would approach developing and executing multi-channel marketing campaigns. Be ready to share examples from your past experience where you successfully led similar initiatives, highlighting your creativity and analytical skills.
✨Highlight Collaboration Skills
Since the role involves working closely with various teams and external agencies, prepare to discuss your experience in cross-functional collaboration. Share specific examples of how you’ve effectively managed projects and coordinated with different stakeholders.
✨Demonstrate Passion for the Industry
Express your enthusiasm for skincare, aesthetics, and consumer wellbeing during the interview. This passion can set you apart from other candidates, so be prepared to discuss trends in the industry and how they might influence brand strategy.
