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- Tasks: Lead brand strategy and execute impactful marketing campaigns for a pioneering skincare brand.
- Company: Join SKN TO SKN, a fast-growing skincare brand focused on women's health.
- Benefits: Competitive salary, flexible hours, generous holiday, and product discounts.
- Other info: Dynamic team culture with opportunities for growth in a mission-driven environment.
- Why this job: Make a real difference in women's lives while shaping a new category in skincare.
- Qualifications: 4-7 years in brand management with a passion for beauty and wellness.
The predicted salary is between 50000 - 60000 ÂŁ per year.
SKN TO SKN is a category-first skincare brand that recently launched nationwide in 183 Boots stores across the UK and Ireland and online. Since January 2026 we have expanded into 30+ pharmacies in Ireland and the UK. Founded by mum of two, Sara Stokes, alongside Professor Caitriona Ryan (Consultant Dermatologist) and Dr Raj Arora (GP and women’s health advocate), we are the first expert-led skincare brand formulated specifically for women who are trying to conceive, pregnant, breastfeeding or postpartum. We’re a fast-paced, ambitious team, with launches planned throughout the year in the UK and Ireland. As a pioneer in a brand-new category, we have the opportunity to become market leaders - and the possibilities are endless.
We’re looking for a commercially-minded, strategically driven Senior Brand Manager to take ownership of both the development and execution of the SKN TO SKN brand. This is a high-impact role at the centre of marketing, retail, and community - responsible for shaping how the brand shows up across every touchpoint, while driving measurable growth. You will lead 360 campaigns, manage our marketing calendar, support retail expansion, manage and scale DTC business, build meaningful brand experiences and manage external teams- ensuring SKN TO SKN scales with clarity, consistency and commercial impact.
Key Responsibilities
- Brand Strategy & Guardianship
- Act as brand guardian, ensuring consistency across all channels and touchpoints
- Support the evolution of brand positioning, messaging and tone of voice
- Translate brand vision into clear, compelling and differentiated execution
- Ensure all activity aligns with long‑term brand and business objectives
- 360 Campaigns & Marketing Execution
- Own and manage the annual marketing calendar, aligning campaigns with key commercial moments
- Plan and deliver integrated 360 campaigns across digital, retail, PR, partnerships and community
- Lead campaign development from concept through to execution and analysis
- Define and track KPIs, optimising performance and impact
- DTC
- Own and manage the Shopify platform, driving continuous optimisation and performance
- Lead the DTC growth strategy, focusing on revenue, conversion and customer lifetime value
- Plan and execute promotional campaigns from concept through to analysis
- Oversee website experience and CRO, improving customer journey and on‑site performance
- Manage on‑site merchandising and trading, including product launches, bundles and key commercial moments
- Track and report on core metrics including conversion, AOV and retention
- Collaborate with performance and CRM team to deliver full‑funnel growth
- Ensure a premium, on‑brand digital experience across all touchpoints
- Retail & Trade Marketing
- Support and execute retailer roll‑out plans, including launches, activations and key moments
- Develop and deliver trade marketing strategies to drive sell‑through and visibility
- Collaborate closely with retail partners on campaigns, promotions and exclusives
- Elevate in‑store and online retail experience in line with high brand standards
- Community
- Lead initiatives to build and engage a high‑value brand community
- Develop campaigns, partnerships and events that deepen customer connection
- Work closely with creators, ambassadors and key opinion leaders
- Translate brand strategy into culturally relevant, shareable moments
- Consumer Insight & Market Intelligence
- Leverage customer insights, data and community feedback to inform strategy
- Conduct ongoing market and competitor analysis
- Translate insights into actionable recommendations across campaigns, product and positioning
- Product & Launch Strategy
- Support new product development and innovation through customer and market insight
- Lead go‑to‑market strategy and execution for product launches
- Ensure cohesive storytelling across product, brand and campaigns
- Growth & Commercial Performance
- Identify opportunities to drive revenue, brand equity and long‑term growth
- Own and manage marketing budgets, ensuring efficient spend and strong ROI
- Collaborate with performance and CRM teams to deliver full‑funnel marketing impact
- Regularly report on campaign, retail and brand performance
- Cross‑Functional & Agency Management
- Act as a key cross‑functional partner across founder, product and commercial teams
- Manage and collaborate with external agencies (PR, creative, Paid Media)
- Lead key brand initiatives from concept through execution
What We’re Looking For
- 4–7 years’ experience in brand management, marketing or growth roles (beauty, wellness or lifestyle preferred)
- Strong experience delivering multi‑channel campaigns and managing marketing calendars
- Proven track record working with retailers (Boots, SpaceNK, Pharmacies) and trade marketing initiatives
- Strong experience overseeing paid media campaigns
- Experience using AI, data and insights to inform strategy and decision‑making
- Commercially minded with a strong understanding of ROI and performance
- Highly organised with excellent project management skills
- Creative thinker with strong instinct for brand, culture and community
- Must be able to work in a fast‑paced, founder‑led environment
Bonus Points
- Exposure to early‑stage or scaling businesses
- Strong network across creators, PR or brand partnerships
What We Offer
- Up to ÂŁ60,000 annual salary based on experience
- Flexible working 9am – 5pm working hours
- 25 days holiday + bank holidays
- Time in lieu for working over time at events, travelling etc.
- Pension contribution
- Opportunity to grow with an early‑stage, mission‑driven brand
- Supportive, collaborative team culture
- A meaningful role where your work directly supports women through motherhood
- Free product allowance and family and friend discounts
Senior Brand Manager employer: SKN TO SKN
Contact Detail:
SKN TO SKN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brand values and be ready to discuss how your experience aligns with their mission. This shows you're genuinely interested and can make a real impact.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Senior Brand Manager role. Highlight your experience with multi-channel campaigns and your understanding of retail partnerships to stand out.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the best choice for SKN TO SKN.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand shine through! We want to see how much you care about skincare and supporting women during their motherhood journey. Make it personal and relatable.
Tailor Your Experience: Don’t just list your past jobs; connect your experience to what we’re looking for. Highlight your achievements in brand management and marketing that align with our goals at SKN TO SKN. Show us why you’re the perfect fit!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points if it helps make your skills and experiences stand out more effectively.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss any important updates from us!
How to prepare for a job interview at SKN TO SKN
✨Know the Brand Inside Out
Before your interview, dive deep into SKN TO SKN's mission, values, and product offerings. Understand their unique position in the skincare market, especially for women during pregnancy and postpartum. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Campaign Successes
Prepare specific examples of successful multi-channel campaigns you've managed in the past. Highlight your role in these projects, the strategies you employed, and the measurable outcomes. This will illustrate your capability to lead 360 campaigns effectively, which is crucial for the Senior Brand Manager role.
✨Be Ready to Discuss Data-Driven Decisions
Since the role requires leveraging customer insights and data, be prepared to discuss how you've used analytics to inform your marketing strategies. Bring examples of how you've tracked KPIs and optimised performance in previous roles, showcasing your commercial mindset and understanding of ROI.
✨Demonstrate Your Collaborative Spirit
This position involves working closely with various teams and external agencies. Share experiences where you've successfully collaborated across departments or with partners. Emphasise your project management skills and how you ensure clarity and consistency in brand messaging across all touchpoints.