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- Tasks: Lead brand strategy and execute impactful marketing campaigns for a pioneering skincare brand.
- Company: Join SKN TO SKN, a fast-growing skincare brand focused on women's health.
- Benefits: Competitive salary, flexible hours, generous holiday, and a supportive team culture.
- Other info: Opportunity to grow with an innovative, mission-driven company.
- Why this job: Make a real difference in women's lives while shaping a brand from the ground up.
- Qualifications: 4-7 years in brand management with a passion for beauty and wellness.
The predicted salary is between 50000 - 60000 £ per year.
Reports to: Founder/CEO
Location: Windsor (Hybrid)
Start date: ASAP
Full time or 4 day fractional
Apply to hello@skntoskn.com
About SKN TO SKN
SKN TO SKN is a category-first skincare brand that recently launched nationwide in 183 Boots stores across the UK and Ireland and online. Since January 2026 we have expanded into 30+ pharmacies in Ireland and UK. Founded by mum of two, Sara Stokes, alongside Professor Caitriona Ryan (Consultant Dermatologist) and Dr Raj Arora (GP and women’s health advocate), we are the first expert-led skincare brand formulated specifically for women who are trying to conceive, pregnant, breastfeeding or postpartum. We’re a fast-paced, ambitious team, with launches planned throughout the year in the UK and Ireland. As a pioneer in a brand-new category, we have the opportunity to become market leaders - and the possibilities are endless.
About the role:
We’re looking for a commercially-minded, strategically driven Senior Brand Manager to take ownership of both the development and execution of the SKN TO SKN brand. This is a high-impact role at the centre of marketing, retail, and community - responsible for shaping how the brand shows up across every touchpoint, while driving measurable growth. You will lead 360 campaigns, manage our marketing calendar, support retail expansion, manage and scale DTC business, build meaningful brand experiences and manage external teams - ensuring SKN TO SKN scales with clarity, consistency and commercial impact.
Key Responsibilities
- Brand Strategy & Guardianship
- Act as brand guardian, ensuring consistency across all channels and touchpoints
- Support the evolution of brand positioning, messaging and tone of voice
- Translate brand vision into clear, compelling and differentiated execution
- Ensure all activity aligns with long-term brand and business objectives
- Own and manage the annual marketing calendar, aligning campaigns with key commercial moments
- Plan and deliver integrated 360 campaigns across digital, retail, PR, partnerships, and community
- Lead campaign development from concept through to execution and analysis
- Define and track KPIs, optimising performance and impact
- Own and manage the Shopify platform, driving continuous optimisation and performance
- Lead the DTC growth strategy, focusing on revenue, conversion, and customer lifetime value
- Plan and execute promotional campaigns from concept through to analysis
- Oversee website experience and CRO, improving customer journey and on-site performance
- Manage on-site merchandising and trading, including product launches, bundles, and key commercial moments
- Track and report on core metrics including conversion, AOV, and retention
- Collaborate with performance and CRM team to deliver full-funnel growth
- Ensure a premium, on-brand digital experience across all touchpoints
- Support and execute retailer roll-out plans, including launches, activations, and key moments
- Develop and deliver trade marketing strategies to drive sell-through and visibility
- Collaborate closely with retail partners on campaigns, promotions, and exclusives
- Elevate in-store and online retail experience in line with high brand standards
- Lead initiatives to build and engage a high-value brand community
- Develop campaigns, partnerships, and events that deepen customer connection
- Work closely with creators, ambassadors, and key opinion leaders
- Translate brand strategy into culturally relevant, shareable moments
- Leverage customer insights, data, and community feedback to inform strategy
- Conduct ongoing market and competitor analysis
- Translate insights into actionable recommendations across campaigns, product, and positioning
- Support new product development and innovation through customer and market insight
- Lead go-to-market strategy and execution for product launches
- Ensure cohesive storytelling across product, brand, and campaigns
- Identify opportunities to drive revenue, brand equity, and long-term growth
- Own and manage marketing budgets, ensuring efficient spend and strong ROI
- Collaborate with performance and CRM teams to deliver full-funnel marketing impact
- Regularly report on campaign, retail, and brand performance
- Act as a key cross-functional partner across founder, product, and commercial teams
- Manage and collaborate with external agencies (PR, creative, Paid Media)
- Lead key brand initiatives from concept through execution
What We’re Looking For
- 4–7 years’ experience in brand management, marketing, or growth roles (beauty, wellness, or lifestyle preferred)
- Strong experience delivering multi-channel campaigns and managing marketing calendars
- Proven track record working with retailers (Boots, SpaceNK, Pharmacies) and trade marketing initiatives
- Strong experience overseeing paid media campaigns
- Experience using AI, data and insights to inform strategy and decision-making
- Commercially minded with a strong understanding of ROI and performance
- Highly organised with excellent project management skills
- Creative thinker with strong instinct for brand, culture, and community
- Must be able to work in a fast-paced, founder-led environment
Bonus Points
- Exposure to early-stage or scaling businesses
- Strong network across creators, PR, or brand partnerships
What We Offer:
- Up to £60,000 annual salary based on experience
- Flexible working 9am - 5pm working hours
- 25 days holiday + bank holidays
- Time in lieu for working over time at events, travelling etc.
- Pension contribution
- Opportunity to grow with an early-stage, mission-driven brand
- Supportive, collaborative team culture
- A meaningful role where your work directly supports women through motherhood
- Free product allowance and family and friend discounts
Senior Brand Manager in London employer: SKN TO SKN
Contact Detail:
SKN TO SKN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and values, especially since SKN TO SKN is all about supporting women through motherhood. Tailor your answers to show how you align with their mission.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. This will help you articulate your experience and how it fits with the Senior Brand Manager role.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit for SKN TO SKN.
We think you need these skills to ace Senior Brand Manager in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand shine through! We want to see how much you care about skincare and supporting women during their motherhood journey. Share why SKN TO SKN resonates with you.
Tailor Your CV: Make sure your CV is tailored to the Senior Brand Manager role. Highlight your relevant experience in brand management and marketing, especially in beauty or wellness. We love seeing how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story. Explain how your background and experiences make you the perfect fit for this role. Be specific about what you can bring to the table and how you can help us grow.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at SKN TO SKN
✨Know the Brand Inside Out
Before your interview, dive deep into SKN TO SKN's mission, values, and product offerings. Understand their unique position in the skincare market, especially for women during pregnancy and postpartum. This knowledge will help you articulate how your experience aligns with their brand vision.
✨Showcase Your Campaign Successes
Prepare to discuss specific examples of 360 campaigns you've led in the past. Highlight your role in the planning, execution, and analysis phases, and be ready to share measurable outcomes. This will demonstrate your ability to drive growth and align with SKN TO SKN's ambitious goals.
✨Emphasise Your Commercial Mindset
Since this role is commercially driven, come prepared to discuss how you've managed budgets and maximised ROI in previous positions. Share insights on how you've used data and customer feedback to inform marketing strategies, showcasing your analytical skills.
✨Engage with Community Insights
SKN TO SKN values community engagement, so be ready to talk about how you've built and nurtured brand communities in the past. Discuss any partnerships or events you've initiated that deepened customer connections, as this will resonate well with their focus on creating meaningful brand experiences.